by Donald Giannatti | Dec 10, 2009 | Going Pro, LE News and Info
Branding Your Photography Business: A Realistic View Brand. Branding. Words that we hear a lot about. “Brand Yourself†we hear from some quarters. “We specialize in Branding†we hear from others wanting to sell their expertise. And consultants want us to...
by Donald Giannatti | Dec 8, 2009 | LE News and Info
Daron Shade introduces CMS (Content Management System) and discusses how it benefits photographers greatly to have a website that they can manage themselves. Far more than keeping the portfolio fresh with uploaded images, a full CMS gives photographers greater impact...
by Donald Giannatti | Nov 25, 2009 | Going Pro
Creating an “About Me” page can be quite a challenge for photographers. What should be included? How should it read? First person or third person voice? Should there be a client list or should it be separate. Well, let’s take a long look at a lot of...
by Donald Giannatti | Nov 2, 2009 | LE News and Info
USING A LIGHT METER AND "PLACING" THE PHOTOGRAPHIC EXPOSURE YOU WILL HEAR A LOT OF PEOPLE TELL YOU THAT YOU DO NOT NEED ONE. DON'T LISTEN TO THEM ; Using a Light Meter and “Placing” the Photographic Exposure Using a Light Meter to Place Exposure: PDF...
by Donald Giannatti | Oct 8, 2009 | LE News and Info
I get a lot of questions about gear at the workshops and by email. I have lots to say about gear, but I am not a gear-head. I love gear that helps make my work easier, and couldn’t care less about cost or prestige. If something works well I like it. And if it...