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Branding Your Photography Business: A Realistic View

by Donald Giannatti | Dec 10, 2009 | Going Pro, LE News and Info

Branding Your Photography Business: A Realistic View Brand. Branding. Words that we hear a lot about. “Brand Yourself” we hear from some quarters. “We specialize in Branding” we hear from others wanting to sell their expertise. And consultants want us to...

Stay Fresh, Stay Current, Stay Visible: by Daron Shade

by Donald Giannatti | Dec 8, 2009 | LE News and Info

Daron Shade introduces CMS (Content Management System) and discusses how it benefits photographers greatly to have a website that they can manage themselves. Far more than keeping the portfolio fresh with uploaded images, a full CMS gives photographers greater impact...

It’s All About Me! Photographers ‘About Me’ Pages

by Donald Giannatti | Nov 25, 2009 | Going Pro

Creating an “About Me” page can be quite a challenge for photographers. What should be included? How should it read? First person or third person voice? Should there be a client list or should it be separate. Well, let’s take a long look at a lot of...
Using a Light Meter and “Placing” the Photographic Exposure

Using a Light Meter and “Placing” the Photographic Exposure

by Donald Giannatti | Nov 2, 2009 | LE News and Info

USING A LIGHT METER AND "PLACING" THE PHOTOGRAPHIC EXPOSURE YOU WILL HEAR A LOT OF PEOPLE TELL YOU THAT YOU DO NOT NEED ONE. DON'T LISTEN TO THEM ; Using a Light Meter and “Placing” the Photographic Exposure Using a Light Meter to Place Exposure: PDF...

Gear… OK, Let’s Discuss Gear. Photographic Tools That I Like

by Donald Giannatti | Oct 8, 2009 | LE News and Info

I get a lot of questions about gear at the workshops and by email. I have lots to say about gear, but I am not a gear-head. I love gear that helps make my work easier, and couldn’t care less about cost or prestige. If something works well I like it. And if it...
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