by Donald Giannatti | Sep 22, 2009 | Going Pro
As we begin to work toward our new focus on Lighting Essentials, I want to discuss some truths that go along with this business. Some are probably truths for most any business, and some are narrowly within the creative realm of endeavors… but all are nearly...
by Donald Giannatti | Sep 16, 2009 | Going Pro, LE News and Info
After being actively involved with photographers of all types for quite a long time, I have met successful shooters and those who have not made it. There are a gazillion excuses for failing at this business. (And a few reasons as well. But excuses are different than...
by Donald Giannatti | Sep 9, 2009 | LE News and Info
Daron Shade is a Tucson, Arizona photographer. We have a great interview here and a few of Daron’s photographs to enjoy. But first an update on some changes here at Lighting Essentials. For quite a while I have been working to find my voice and deliver the kind...
by Donald Giannatti | Jul 25, 2009 | Going Pro, LE News and Info
10 Website Strategies for Emerging Photographers As a photographer and web designer, I really believe that the website should be a vehicle for making business happen, and connecting with clients and possible clients, not just an online brochure or replica of a print...
by Donald Giannatti | Jul 17, 2009 | Going Pro
We all know about checklists for our photography gear. Making sure we don’t get 50 miles out in the desert and find we forgot our tripod mount, or sync cord, or stands or worse. Much worse. I have a checklist that I go through, and I also have started to keep...