Lighting Essentials - a Place for Photographers. Learn Lighting, Photography, Fashion and Editorial Portraiture on Location and In Studio. Portable Strobes, Studio Flash and Natural Light Photography

Posted by wizwow on Feb 5, 2012

CreativeLIVE – Seattle – April 6, 7, 8, – Well, This Will Be Fun!

Thanks to Charles Tibbs for taking the photo. Yeah… that’s me lookin’ all serious and cold leaning against the back wall of my studio. Fact is, it was a bit chilly that day. Unlike today where it is pushing a bit over 70. But the weather is not the subject here – it is the CreativeLIVE show I am doing in Seattle with the great folks up there in the PNW. Yep – I will be doing a...

Posted by wizwow on Feb 3, 2012

A Special “Portfolio Building” Workshop, Feb 11, 12: Only 3 Students

This is a special workshop for only three students. It is on short notice, but there is a reason for that – and it will be explained at a later date. Our focus will be on mastering images across a spectrum of genres. This workshop is for the serious photographer who wants to understand the finesse of light, and how to apply lighting and drama to their portfolio pieces. We will look at the qualities...

Posted by wizwow on Jan 26, 2012

“Average is Over” or Why Good Enough Sucks

Thomas L Friedman, in a post today at the New York Times, says that “average is over.” And he is right. It is. You can see it in industry and media and design and art. You can see it in nearly every area of business. Apple proved it. And Mercedes. And Braun. And Singapore Airlines. The list is pretty extensive. To get to the top – the vaunted, rare, incredibly beautiful top – takes...

Posted by wizwow on Jan 24, 2012

“Winner Gets Me” Contest Winner is Regina Pagles

We have our winner. Regina Pagles will either be coming to my studio for a 2 day one-on-one or I will be going to hers. http://reginapaglesphotography.com/#/0 http://www.flickr.com/photos/reginapagles/ Regina lives in a very small town, Springdale, Utah: Population 500. It will be a delight to either go to her studio or have her here. Regina was in the top lists of all four judges, and her ranking closely...

Posted by wizwow on Jan 23, 2012

The Myths About Creativity – And The Consequences

Have you ever heard… That creative people are weird? That creativity is best created in a group? That creative people are sloppy, messy and disorganized? That creative people are always coming up with cool, but ultimately silly ideas? That only “creative” people can have creative ideas? Yeah… me too. What a load of crappola on a piece of small, polished wood. Creative People are...

Posted by wizwow on Jan 21, 2012

10 Simple Ideas for Creating a Sustainable Photography Business

It’s one thing to get a shoot now and then, and another to create and sustain a commercial photography business. Here are a couple of thoughts for you to consider. 1. Get a hard edge to criticising your own work and make sure it is living up to your standards. Getting a good critique for your work is one of the more difficult things to do. While it may be a progressive idea that...

Posted by wizwow on Jan 19, 2012

Changing Levels and Why Plateaus Are Dangerous

I started photography a long time ago. Longer than many of you, and not as long as some of you, but it was back when motor drives cost $5K, and we only printed black and white. On Fiber. Much of what I learned then has sustained me for decades, and I loved every moment of the process. It was expensive and took a lot of time and was both exhilarating and brutal all at once. There was a good deal of a...

Posted by wizwow on Jan 18, 2012

Project 52 Photographer Greg Kindred

Meet Greg Kindred. “I found project 52 January 3, 2011 as I read about the project I knew immediately that I would participate. As the assignments were given out I was challenged right away with photographing a stranger. Pros shoot strangers every day, but in my experience, the strangers usually come to the photographer, this was the other way for me. I’m not shy, but that assignment really...