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Natural Light, Rants & Raves - Jan 22, 2010 11:36 - 8 Comments

Just a Camera and a Subject. Simplicity Can Be Fun.

Recently there was a discussion on whether natural light shooters would be able to compete with the strobe-heavy photographers and those deep into the Photoshop illustrative techniques. And before we begin it must be stressed that I love all kinds of photography. This is not ‘against’ any style that you may enjoy, it is only a look at some simple, and entirely wonderful ways of shooting.

Photography embraces all types of imagery. From the heavily illustrated work of Dave Hill and Tim Tadder, to the Photojournalist with a camera in a war zone, to a wedding shooter with a speedlight – and more. We love it all. I hope that when you look at a photograph you don’t measure it by whether it was ‘hard to do’ but whether it speaks to you and makes its way into your inner vision. The image is what is important.

The discussion was at Heather Morton’s excellent blog. Jaimie said:

“The other post I wanted to mention was the ‘To Gear or Not To Gear’ article where there was a discussion about exactly that. I think this was actually the first compliment I think I’ve received from someone in the industry in regards to my natural light stuff. I guess I’m curious to know why it’s seen as such a bad thing. I completely understand that in the advertising world it’s all about control and customization as well as being a little over the top in many cases. What I don’t understand is why working with natural light seems to be frowned upon and/or viewed as being amateur and simplistic, or something that wasn’t thought out. Seriously, I don’t think either Grant or I or any other shooter that uses a lot of available light (Chris Wahl anybody?) are just taking our cameras outside and hoping for the best when we shoot.”

I think that is something that a lot of people who first get interested in photography through the internets think. Unfortunately. And of course the marketers abound with gear gear gear to a point where some would wonder if were even possible to create images without a ton of lights. And of course it is. And shooters like Frank Hoedle use a lot of gear to achieve a look that seems more natural than not. And this is NOT a gear discussion…

This is a possibilities discussion. I have no dog in the hunt as they say. I could care less what anyone shoots with or without… just show me the pictures. Do they move me? Good.

My post today is on simplistic shooting… just a camera and a subject. The images above were taken 25 years ago. (Natural light, Nikon F3, 180MM f2.8 Nikkor @ 2.8, on Tri-X at ISO200 and pushed 15% in D76.) They were taken in Scottsdale, AZ on a bright, sunny day. There are no fill cards or any other lighting gear used. I think they work.

Why? Because it doesn’t matter to the image. The subject connects with you instantly. The light is subtle and soft and inviting. Was it ‘easy’? I don’t remember most anything being ‘easy’. The location has to work, and then there are considerations to be made. Will the light ‘work’ or will it just be exposure light? Can I sculpt the subject a bit and separate her and emphasize the line and shape and flow? What exposure compensations may I have to make to create on the film or capture, the look I see in my head? The only thing that is easy is that I only had to carry my bag to the shoot.

In the shot on the right we were in a closed in patio with a large window facing south. The light coming in that window was shaded from direct sun by an overhang, so the light was soft and wide. Placing the subject into that light and then making sure the walls were lit enough to provide the soft edge lighting was the goal. We had to move some furniture to get it right, but we did. Same location for the shot in the middle, and as the sun went behind a mountain and left us in shade, we did the shot on the little gravel driveway.

I shoot to the right and process to the left. What that means is I would more likely over expose the image and process to the shadows than I would underexpose. I like brighter skin tones and I like a neg or capture that has some contrast to it. Digital is so flat compared to film. So I shot the film to the regular ISO200 that I usually did (Tri-X was rated at ISO 400… yeah, and I am the king of prussia) and pushed the film (over developed it) to get a bit more contrast. Digital to follow after the jump.

Continue…

More In Natural Light


Natural Light

Studio Lighting - Jun 11, 2009 6:36 - 5 Comments

Still Life Shot for an Magazine Ad

Shooting for A Print Ad on Lighting Essentials

Well, my Volleyball client needed a new ad. That’s great. We needed it to be concepted, shot, and produced in one day. A day that had me doing other things as well. Stressful? A little, but I have been at this game long enough to know that it will get done. It always does.

Concept was easy. The software they design for Volleyball coaches currently runs on Palms and handheld devices. A lot of coaches are wanting it to run on a laptop as they are starting to carry laptops to the games for other things and it would be nice to only have one device courtside. Announcing the availability of a PC based software for laptops is the overall message of the ad. It wasn’t meant to overshadow the total message of the two available software packages, but to let those who are currently using the older software that a new tool was now ready.

We always strive to be a little different. Most of the ads that are in the trades are either big time products like Adidas and Nike or small, mom and pop solutions for a niche of court volleyball. I want my ads to look as good as they can and also stand out. Shots of volleyball players taken under less than ideal lighting abounds. We have been going for the still life approach since we started working together in 2002. The ads stand out. They get noticed and the client gets inquiries and sales. Score!

This ad will be running in several trades, but the first deadline was “Volleyball Magazine” for the August edition, I believe. Court Volleyball closely follows the school schedules. The printing is pretty good in that magazine so I can push the gamma a little.

Before we dissect the shot, I want to remind you all of the Missoula, El Paso and Memphis workshops. We still have a few openings and it would be nice to have you there. We are doing a special 1 day intensive workshop on the NIKON CLS system with John Groseclose in August. It will involve studio and location work with single and multiple Nikon strobes. Both manual and iTTL will be covered. Look for more information soon.

Here are a few related articles you may enjoy after reading this post:
Adding some Texture to an image.
Another shot with post production for the same client.
Finding the right mix for blending ambient and strobe.
Shooting Food on Location

Thanks for visiting and tell your friends about the site. And now for the soup-to-nuts shoot of this ad.

Continue…

More In Studio Lighting


Studio Lighting

LE News and Info, Portable Lighting - Jan 6, 2010 7:12 - 7 Comments

Shooting Fast: Keeping the ‘Mojo’ Going

Well this was a fun gig. Once per year my friend Troy asks me to photograph his choir kids for a year of marketing for them. We spend about 4 hours and shoot a gazillion images. Neat part… he lets me do what I want. I can be as ‘creative’ as I want – as long as we get it done in 4-5 hours.

This time Troy wanted to do a poster of the kids to introduce the choir program to the school. He wanted to make it fun and exciting – not the normal ‘choir robes’ type of static shot. In this, as in many other inner-city schools, getting kids interested in choir takes a commitment to marketing. We started by sketching up a grid poster idea, then looked in the room for a place to shoot it. In Troy’s classroom, there are very few blank walls… it is a haven for music lovers. Posters, charts and more on every square foot.

We found a spot, took down a few posters and set it for our shoot space. This would be a place I would return to every moment I wasn’t shooting the choirs and the seniors. (I told you we shoot about a gazillion images, didn’t I?) To do that, I had to keep my ‘MOJO’ in play. That little thing inside us that keeps us centered or crazy (depending on need) for extended time. Mojo is an old, out of date term… I’m old and out of date… seems apropos. More after the jump below.

Before we take that jump, let’s take a quick look at some very cool posts from the web.

ProFotoResource.com has an article about the single portraits I did of the seniors. Check it out.
Hamburger Eyes from Chase Jarvis. You just gotta watch it.
Kirk Tuck stirs thing up with this post on the Flickr-ization of Photography. Leave a comment!
Bruce DeBoer has an interesting interview with Dominek Rella, Creative Director, at Permission to Suck.
Workin’ hard to get those Social Media numbers up? Seth Godin has some insight.
Good advice from Gary Vaynerchuk… as always.

And some popular posts here as well.
8 Essential Sites for Photographers.
Branding Your Photography Business: A Practical Approach.
10 Nifty, Excellent Excuses for Failing at Photography

If you are looking for a workshop, take a look at Learn to Light for our schedule and sign-up pages.

Jan 16, 17 : Phoenix (first one of the year… woohoo!)
Jan 30, 31 : Seattle (This workshop rocks… great studio and incredible talent)
Feb 6, 7 : San Diego (Last years San Diego workshop was amazing.)
Feb 27, 28 : Houston (Three-peat for Houston. Great town for us)
March 13, 14 : Santa Cruz (First time in Santa Cruz. Excited about that.)
March 27, 28 : New Orleans (Never even been to NO… very cool!)
April 17, 18 : Philadelphia (Philly is one of my favorite towns.)
April 24, 25 : Omaha (We had a ball in Omaha last time… probably have one again this time!)

Look for an announcement about Austin coming soon. we hope. Heh.

We have had some pretty interesting discussions at the LE FLickr Forum lately. Marketing, introducing your work to potential clients, lighting information and more. Join us, it’s free and fun.

And if you are looking for gear… MPEX has a little icon on the upper right of this page. Clicking on that will take you to the Lighting Essentials page (stuff I like) and you can save 10% on your first order. As long as you enter through this link, you can then go anywhere on the site and the 10% will be in effect. Save $180-$200 on Dynalite and Profoto Lighting kits… That’s cool. Thanks MPEX.

You can also save 50% ($100) on Selina Maitreya’s incredible audio program “The View From Here”… Just use the code FOSLE at checkout. I bought a little iPod shuffle and loaded this on it. Walking, flying, relaxing in the yard… that little iPod is clipped to my shirt.

Now let’s take a look at how to keep the shoot moving, under pressure, without losing the enthusiasm of the subjects.

Continue…

More In Portable Lighting


Portable Lighting