EVERYTHING REFLECTS.
Let me say that again. Everything reflects.
Some things reflect more than others. Some surfaces are more reflective than others.
But since everything reflects, we are sometimes presenting what that subject reflects rather than ‘bouncing’ light into a dark area.
In portraiture, I think of providing the shadow side of the face something to reflect back to me rather than ‘filling’ as in creating light on a dark surface. The reason is that the cheek and chin and hair on the shadow side can be made to reflect the object I have placed there if it will indeed be within the angle of reflection to my camera.
I believe I get more control that way. The brighter the ‘reflectors’ the brighter the reflections back to me. Moving the reflector away from the subject increases the distance, and the reflection becomes less bright.
One of the chief reasons that things reflect the way they do is the surface of the subject. Smooth surfaces may reflect absolutely, with lots of contrast, while adding texture will cut down on the reflection of the light and actually cause it to be presented with less contrast.
It is this nature of the subject that I focus on first when deciding what kind of light to use.
I will say this before we go on… there is NO one way or right way or best way do make images. There is your way and my way and her way and his way and on and on. I will present to you what I do and you are free to take it and modify/adjust/deconstruct/start over or discard what I do. It’s OK. In fact it is what I want you to do. Take this information and make it yours. Utilize subject centric lighting in your own way and make better photographs.
Surfaces have a couple of distinct parameters for us to explore: rough, smooth matte, shiny and combinations of all three sometimes. And each one of them reflects light back to us in different and particular ways.
Shiny, glossy surfaces, matt surfaces, and textured surfaces.
We will first look at textured surfaces.
Texture is what I see first when I start to look at a subject. I just do. Of course color and shape and all play into it, but the light has its way with texture, and I notice how it is presented back to the camera. In nature it can help me decide the angle of my camera to subject and in the studio it helps me decide on what kind of lights/modifiers I will be using.
I can choose to either enhance or mitigate texture by using the angle of the light as it is presented to the subject and back to me. A very rough wood wall with light scraping down across it shows a lot of texture, and I can use that angle of light to reveal that texture to my viewers. If I decide to lessen the contrast I can wait for a cloud to come between the sun and the subject, or go around the subject to see if there is texture wood in the shade. It will still be a texture, but it will have less contrast between the bright part of the texture detail and the shadow side.
The cloud lowers the contrast just as being in the shade does. In simple form, the light source becomes larger than the detail of the texture, but we will discuss this further in the next chapter.
If the light is on either horizon, I can change the look of the texture by changing where I put the light in relation to the subject – in relation to the camera.
Light from the side shows more texture. Light from the camera means less texture. The reason is that there is more contrast between the highlights and the shadows cast on the sidelight than there is with the light coming from the same direction as the camera. The light behind the camera actually doesn’t show shadow to the camera (angle of incidence = angle of reflection) while the sidelight throws shadows and creates contrast.
Texture shows the viewer how rough an area is, or what kind of surface they would find if they were there. It delineates the shape of details and it gives us information beyond what we would see on the surface. Old things have lots of texture from the weather or the sun. Areas that are full of texture have lots of visual energy. The eye knows that the light is playing on something that shows itself with character and charm. Cookies have to have texture, as does old barn wood. We want to see the texture in an old book as we want to see it in a pasta dish or leather jacket.
In the picture below, I am using a hard light to emphasize the texture of the pods. A small light source placed at a side angle to the pods and camera gives me highlight and shadow with very little transition between.

You can see the side light in the stems and the rim of light that is created by the quick fall off from reflection of the light source to the shadow.
Texture gives us context, and it is nearly unconsciously understood. We have seen what light does to texture our whole lives, so when we go to photograph it, we are naturally drawn to those times of day and places where the texture is well rendered.
But there are places where texture may not be as welcome. A subject’s face or skin may not be considered a good thing when rendered with a lot of texture. Unless, of course, they are quite interesting with the texture rendered. Age is something we can show with texture – and along with that inspiration, wisdom and the universal knowledge of what aging does to us all.
The old brick wall that Jamie is running on shows lots of texture due to the sidelight (top light) giving us edges and shadows.

A close inspection shows us the highlights on top of the bricks and then the many indentations exacerbated by highlight and shadow with a fast fall off. This is created by using a small light source – the sun – and a large subject – the wall.
We want our things to be rendered as we expect them to be in real life. Water is wet, rough-hewn wood should look like it is a splinter waiting to happen, glassware should be very smooth, and skin should be smooth and attractive.
Sure there are examples of things being rendered in an un-natural state – and that’s fine. I am talking in a generality here, and one with a lot of history to back it up. While there may be an example of two of rough, scary skin on teenage girls, the vast majority will reject that image instantly.
This shot of cracked earth exhibits many of the properties of a subject / light relationship. Notice how much texture is shown due to the small light source side lighting the cracked earth. The sun is a small light source, and you see no soft, wrapping light, In addition, there is a bright spot in the middle of the image created by the specular – although it is a bit diffused, the dried mud is still reflective enough to show us a reflection of the sun at the same angle from camera. If I moved left or right, I would change where that bright spot was because it was locked into the same angle as my camera from the other side.
I chose to place my exposure one stop less than the recommended exposure to increase the feeling of a vignette.

Small lightsource, at a side (back) angle and a slightly reflective surface gives us more to work with than just a dried mud slab.
Texture is also shown by the angle of incidence rule. If we choose to include the light as a part of the composition, for instance, we may choose to include its direct reflection back into the lens. A highlight on a shiny surface will show us how shiny it is by the relationship of the light and the surface around it. A less smooth surface may make a softer reflection of the light source, and that will also tell us about the surface texture.
In this detail of an alto saxophone, the light is coming from the top back and it leaves small speculars on the areas that are efficient (shiny) and emphasizes the texture of the old keys and metal discoloration.

There are many places where we can use the reflection of the light source to create a cool looking gradation or highlight to create some interest as a point of composition as well.
The main point of this composition is the light on the wooden tools. By making sure the matte textured tools have a soft, directional light without any fill, the texture of the wood shows clearly in the image.

Ways to create texture:
Sidelight.
Top light.
Hard light (small source).
Backlight can also be used in many situations.
ASSIGNMENT
- Shoot a textured item (product / thing) to show the texture and find ways to mitigate or lessen the texture. Hint – front light nearly always kills texture, and sidelight nearly always makes it stronger.
- Take a single textured item – like a shoe – and using your flashes or studio lighting, create as many different texture shots as you can using only one light – no fill.
- Look for texture in nature and shoot images that emphasize and also lessen the texture just by walking around the subject to see different angles of light to subject to camera.
What I’ve Learned So Far; Seventeen; “Funk In, Funk Out, Funk Off”
I know that being a professional photographer should be a bed of roses, a magical place where unicorns and rainbows are interspersed between the Bentleys and mansions. A place where creativity is simply something that everyone has in spades, and no one is ever without...
What I’ve Learned So Far: Sixteen; “Devil’s In The Details / Don’t Sweat The Small Stuff”
Two old sayings people like to throw around a lot without really listening to what they are throwing around; "The devil is in the details" means pay very close attention to the minutiae... it is where the challenges will be hiding. "Don't sweat the small stuff" means...
What I’ve Learned So Far: Fifteen; “Own Your Set” – Or Be Prepared for Chaos
As a commercial and advertising photographer, one of the most important responsibilities you have is to be in control of your shoot. It can mean the difference between a very successful shoot and one that gets by. (Keep in mind there are no failures - it isn't an...
What I’ve Learned So Far: Fourteen; “Rolling With The Punches While Dancing On a Wire”
One of the challenges of commercial photography is that you are obligated to hit a home run every time your number comes up. You are the clean up hitter, or the "go to" guy when the team needs a guaranteed win. It can be a little stressful at times. Like standing on a...
What I’ve Learned So Far: Thirteen; Life’s Too Short for Asshats
You know, it really is too short for most things. Life. Four letters, and yet it means so much to our very souls. One of the things I loved about being a photographer was all the amazing people that I got to meet. I photographed the guy who invented the mechanical...
What I’ve Learned So Far: Twelve; “Nice Shot… Who Cares?
Back when I was first starting out in this business, I shot nearly every day. Maybe for an hour or two, maybe only for a few minutes. When I wasn't shooting, I was in the darkroom developing film, making contact sheets or printing. Lots of printing. There was a lot to...
What I’ve Learned So Far: Eleven; “They Don’t Pay Me Enough To…”
Have you ever heard someone say this? "They're not paying me enough to do my best work." Possibly some variation of that? What a terrible, awful, self-defeating way of doing anything. It's an amazingly stupid, self-absorbed sense of entitlement that brings nothing but...
What I’ve Learned So Far: Ten; Listen to Your Gut
... it knows what the heck is going on. That place deep inside you where you just know something is not right. Listen to that feeling. It is right more than it is wrong. Now I know that your head will be arguing with you the whole time. There is a reason for that is...
What I’ve Learned So Far: Nine; Loyalty Should Be a Brand Attribute
I am a pretty strict believer in loyalty. I live it and I demand it. Not in harsh, 'kingly' sort of way, but more of a gentle 'I am way too busy for your call' way. I can list loyalty as one of my strong traits. I may sometimes be loyal to a fault. I have always felt...
What I’ve Learned So Far: Eight; Life – Through a Lens…
... is different - depending on what lens you choose. Choose wisely. One of the joys of photography is being able to use a different lens for a different perspective. Something very far away can be brought 'closer' by a long (telephoto) lens. We can add depth to a...
What I’ve Learned So Far: Seven; Gear Envy Sucks
Gear envy takes two major forms; 1. "I can't do what I want with this crummy gear." 2. "I can't believe that guy/gal has such great equipment when their work sucks so bad." Actually envying someone by what their gear collection is - "I so wish I was him, I...
What I’ve Learned So Far: Six; Self Sabotage and the New Photographer
(This is an ongoing series that I am writing for the month of December, 2014. After nearly 40 years in this business, I have learned a couple of things. I am sharing that knowledge here.) What is "self-sabotage"? It is the premature destruction of a talented...
What I’ve Learned So Far: Five; Step Up, or Step Aside
In photography, as in most things in life, there are moments when you hesitate for reasons you may never know. Those small hesitations can be driven by fears, or unknowing, or simply because you had too many beers and are partially paralyzed from playing some...
What I’ve Learned So Far: Four; You Can’t Please Everyone
Not only can you not please everyone, you shouldn't even try. Why? Because all those "anyone's" can't even agree what they like anyway. The first seven or eight years of my photographic career were spent trying to figure out what "they" wanted to see. Should I have...
What I’ve Learned So Far: Three; It Ain’t Brain Surgery
When I first started I met a photographer who was what I call a "prima-donna", or asshat in today's world. He would rant and rage while shooting. All of his assistants would cower as he belittled them, humiliated them and treated them less than anyone should ever be...
What I’ve Learned So Far: Two; Partners Maybe – Maybe Not
There is nothing better than a great partner. Finding someone who fills in those blanks in your business acumen can be a life saver. Whether it is a rep, or a second shooter/first assistant, or a full business partner, working with someone who helps you stay focused...
What I’ve Learned So Far: One; Photography Ain’t Easy
Starting today and for the duration of December 2014, I will be making one post per day on ideas and thoughts I have had about this business of photography. And it is directed toward the professional practice of commercial photography. I have been kicking around in...
Thinning Down, Weeding Out… Hopefully
Gettin’ Skinny and Lovin’ It I bet you're wondering if this will be about a new diet program, and how I am slimming down and getting to be a lean mean fighting machine. And it is… sorta. It’s a diet of all things photography. I am moved out of the big studio I share...
Industrial Assignment: Project 52 Pros
One of the most under-rated and least mentioned genre of commercial photography is Industrial/Corporate. It isn't sexy, and models don't flock to the studio after hours. The travel is usually not to some awesome resort or fancy hotel, but rather to out of the way...
Photographing Mundane Subjects
I have always been a ‘commercial’ photographer. While that included some wonderful editorial and fashion along the way, the bulk of my income was from good old commercial photography. Photographs made for advertisements, brochures, product sheets, illustrative uses...
The Summer 2013 Project 52 Yearbook (Free Download)
Proud to announce the arrival of the Summer 2013 Project 52 Pro Yearbook. If you would like to purchase a hard copy, it is available at cost at Blurb. PROJECT 52 PROS SUMMER 2013 YEARBOOKbyDon Giannatti | Make Your Own Book If you would like to download a free screen...
What If The Problem Is That You Suck?
Photo of the author by Mike Eller Even More Advice for the Aspiring Professional Photographer. These days a lot of people seem to be offering advice in the area of becoming a full time professional photographer. Some of those folks like Greg Heisler, Jay Meisel, Gail...
“Money, Money, Money” A Difficult Subject
The subject was money. And the assignment was for a brochure cover for a financial services company. Layout was included, but optional. The important thing was to not be totally cliche' about the image, and also not to succumb to a boring shot. This is a most...
Are We Clear About What We Do as Photographers?
Are We? Two things recently formed today’s article. One was a note from a commercial shooter who was being setup to fail, and the other from a consumer shooter angry that the client kept wanting more and more retouching… and feeling trapped that it must be done. To...