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What I’ve Learned So Far: Five; Step Up, or Step Aside
In photography, as in most things in life, there are moments when you hesitate for reasons you may never know. Those small hesitations can be driven by fears, or unknowing, or simply because you had too many beers and are partially paralyzed from playing some...
What I’ve Learned So Far: Four; You Can’t Please Everyone
Not only can you not please everyone, you shouldn't even try. Why? Because all those "anyone's" can't even agree what they like anyway. The first seven or eight years of my photographic career were spent trying to figure out what "they" wanted to see. Should I have...
What I’ve Learned So Far: Three; It Ain’t Brain Surgery
When I first started I met a photographer who was what I call a "prima-donna", or asshat in today's world. He would rant and rage while shooting. All of his assistants would cower as he belittled them, humiliated them and treated them less than anyone should ever be...
What I’ve Learned So Far: Two; Partners Maybe – Maybe Not
There is nothing better than a great partner. Finding someone who fills in those blanks in your business acumen can be a life saver. Whether it is a rep, or a second shooter/first assistant, or a full business partner, working with someone who helps you stay focused...
What I’ve Learned So Far: One; Photography Ain’t Easy
Starting today and for the duration of December 2014, I will be making one post per day on ideas and thoughts I have had about this business of photography. And it is directed toward the professional practice of commercial photography. I have been kicking around in...
Thinning Down, Weeding Out… Hopefully
Gettin’ Skinny and Lovin’ It I bet you're wondering if this will be about a new diet program, and how I am slimming down and getting to be a lean mean fighting machine. And it is… sorta. It’s a diet of all things photography. I am moved out of the big studio I share...
Industrial Assignment: Project 52 Pros
One of the most under-rated and least mentioned genre of commercial photography is Industrial/Corporate. It isn't sexy, and models don't flock to the studio after hours. The travel is usually not to some awesome resort or fancy hotel, but rather to out of the way...
Photographing Mundane Subjects
I have always been a ‘commercial’ photographer. While that included some wonderful editorial and fashion along the way, the bulk of my income was from good old commercial photography. Photographs made for advertisements, brochures, product sheets, illustrative uses...
The Summer 2013 Project 52 Yearbook (Free Download)
Proud to announce the arrival of the Summer 2013 Project 52 Pro Yearbook. If you would like to purchase a hard copy, it is available at cost at Blurb. PROJECT 52 PROS SUMMER 2013 YEARBOOKbyDon Giannatti | Make Your Own Book If you would like to download a free screen...
What If The Problem Is That You Suck?
Photo of the author by Mike Eller Even More Advice for the Aspiring Professional Photographer. These days a lot of people seem to be offering advice in the area of becoming a full time professional photographer. Some of those folks like Greg Heisler, Jay Meisel, Gail...
“Money, Money, Money” A Difficult Subject
The subject was money. And the assignment was for a brochure cover for a financial services company. Layout was included, but optional. The important thing was to not be totally cliche' about the image, and also not to succumb to a boring shot. This is a most...
Are We Clear About What We Do as Photographers?
Are We? Two things recently formed today’s article. One was a note from a commercial shooter who was being setup to fail, and the other from a consumer shooter angry that the client kept wanting more and more retouching… and feeling trapped that it must be done. To...