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What I’ve Learned So Far: Six; Self Sabotage and the New Photographer

by Donald Giannatti | Dec 6, 2014 | LE News and Info

(This is an ongoing series that I am writing for the month of December, 2014. After nearly 40 years in this business, I have learned a couple of things. I am sharing that knowledge here.) What is “self-sabotage”? It is the premature destruction of a...

What I’ve Learned So Far: Five; Step Up, or Step Aside

by Donald Giannatti | Dec 5, 2014 | LE News and Info

  In photography, as in most things in life, there are moments when you hesitate for reasons you may never know. Those small hesitations can be driven by fears, or unknowing, or simply because you had too many beers and are partially paralyzed from playing some...

What I’ve Learned So Far: Four; You Can’t Please Everyone

by Donald Giannatti | Dec 4, 2014 | LE News and Info

Not only can you not please everyone, you shouldn’t even try. Why? Because all those “anyone’s” can’t even agree what they like anyway. The first seven or eight years of my photographic career were spent trying to figure out what...

What I’ve Learned So Far: Three; It Ain’t Brain Surgery

by Donald Giannatti | Dec 3, 2014 | LE News and Info

When I first started I met a photographer who was what I call a “prima-donna”, or asshat in today’s world. He would rant and rage while shooting. All of his assistants would cower as he belittled them, humiliated them and treated them less than...

What I’ve Learned So Far: Two; Partners Maybe – Maybe Not

by Donald Giannatti | Dec 2, 2014 | LE News and Info

There is nothing better than a great partner. Finding someone who fills in those blanks in your business acumen can be a life saver. Whether it is a rep, or a second shooter/first assistant, or a full business partner, working with someone who helps you stay focused...

What I’ve Learned So Far: One; Photography Ain’t Easy

by Donald Giannatti | Dec 1, 2014 | LE News and Info

Starting today and for the duration of December 2014, I will be making one post per day on ideas and thoughts I have had about this business of photography. And it is directed toward the professional practice of commercial photography. I have been kicking around in...
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