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What I’ve Learned So Far: Twelve; “Nice Shot… Who Cares?

by Donald Giannatti | Dec 12, 2014 | LE News and Info

Back when I was first starting out in this business, I shot nearly every day. Maybe for an hour or two, maybe only for a few minutes. When I wasn’t shooting, I was in the darkroom developing film, making contact sheets or printing. Lots of printing. There was a...

What I’ve Learned So Far: Eleven; “They Don’t Pay Me Enough To…”

by Donald Giannatti | Dec 11, 2014 | LE News and Info

Have you ever heard someone say this? “They’re not paying me enough to do my best work.” Possibly some variation of that? What a terrible, awful, self-defeating way of doing anything. It’s an amazingly stupid, self-absorbed sense of entitlement...

What I’ve Learned So Far: Ten; Listen to Your Gut

by Donald Giannatti | Dec 10, 2014 | LE News and Info

… it knows what the heck is going on. That place deep inside you where you just know something is not right. Listen to that feeling. It is right more than it is wrong. Now I know that your head will be arguing with you the whole time. There is a reason for that...

What I’ve Learned So Far: Nine; Loyalty Should Be a Brand Attribute

by Donald Giannatti | Dec 9, 2014 | LE News and Info

I am a pretty strict believer in loyalty. I live it and I demand it. Not in harsh, ‘kingly’ sort of way, but more of a gentle ‘I am way too busy for your call’ way. I can list loyalty as one of my strong traits. I may sometimes be loyal to a...

What I’ve Learned So Far: Eight; Life – Through a Lens…

by Donald Giannatti | Dec 8, 2014 | LE News and Info

… is different – depending on what lens you choose. Choose wisely. One of the joys of photography is being able to use a different lens for a different perspective. Something very far away can be brought ‘closer’ by a long (telephoto) lens. We...

What I’ve Learned So Far: Seven; Gear Envy Sucks

by Donald Giannatti | Dec 7, 2014 | LE News and Info

  Gear envy takes two major forms; 1. “I can’t do what I want with this crummy gear.” 2. “I can’t believe that guy/gal has such great equipment when their work sucks so bad.” Actually envying someone by what their gear...
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