by Donald Giannatti | Dec 18, 2014 | LE News and Info
Have you ever purchased a car? From a dealership? All the run around they do, the “let me take this to my manager” BS, and the “hey, what do you want to spend per month for this little honey…” makes me cringe. I am a marketer, and that...
by Donald Giannatti | Dec 17, 2014 | LE News and Info
I know that being a professional photographer should be a bed of roses, a magical place where unicorns and rainbows are interspersed between the Bentleys and mansions. A place where creativity is simply something that everyone has in spades, and no one is ever without...
by Donald Giannatti | Dec 16, 2014 | LE News and Info
Two old sayings people like to throw around a lot without really listening to what they are throwing around; “The devil is in the details” means pay very close attention to the minutiae… it is where the challenges will be hiding. “Don’t...
by Donald Giannatti | Dec 15, 2014 | LE News and Info
As a commercial and advertising photographer, one of the most important responsibilities you have is to be in control of your shoot. It can mean the difference between a very successful shoot and one that gets by. (Keep in mind there are no failures – it...
by Donald Giannatti | Dec 14, 2014 | LE News and Info
One of the challenges of commercial photography is that you are obligated to hit a home run every time your number comes up. You are the clean up hitter, or the “go to” guy when the team needs a guaranteed win. It can be a little stressful at times. Like...
by Donald Giannatti | Dec 13, 2014 | LE News and Info
You know, it really is too short for most things. Life. Four letters, and yet it means so much to our very souls. One of the things I loved about being a photographer was all the amazing people that I got to meet. I photographed the guy who invented the mechanical...
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