FOURTH ANNUAL ‘WE AIN’T SELLING NOTHING’ BLACK FRIDAY EVENT
In the US, the Friday after Thanksgiving is called “Black Friday”. It is an expression of accounting… being in the black. This is good (profit) rather than being in the red (deficit). The retailers look to this day as a bellwether as to the seasonal sales. It is a time of outrageous sales that work very, very hard to separate you from your hard-earned money.
I know we ain’t offering a big screen TV for $24, nor do we have any actions, presets, or ebooks for sale this week. If you want crowds, have at it… masks and all, I guess.
This will be my fourth year of FREE Black Friday presentations. If you want to take a bit of a break from fighting soccer moms for the latest in all things for a better kitchen, you could elect to spend some time with us here at Lighting Essentials.
We have some stuff to share, and we don’t charge a thing.
WORKSHOP ONE: BUILDING A POSTCARD PROMO IN PHOTOSHOP
This is a simple project for setting up your card with bleeds and content areas so that customizing it or making several matching cards is easy. We will start with a blank canvas, three images, and a basic design that will make the work look great.
WORKSHOP TWO: CREATING A STRATEGY AND IMPLEMENTATION PLAN FOR SOCIAL MEDIA
Are you wanting to figure out all the moving parts of how to create content for a solid social media promotion? This is the hour for you. We will show you how to integrate a few simple content creations into a workable solution. Instead of creating different content for all the different platforms, find out how to use the same content in different ways across the platforms.
PHOTO TALK FRIDAY: PROJECT 52 IN THE MEMBER’S WORDS
Project 52 Pro System is enrolling starting on Thanksgiving. We will have several P52 members on this call to discuss what Project 52 has done for them. Alumni will join new members to discuss the approach we use, whether it is effective, and you can ask questions. We will look at the process and the results of the training.
WORKSHOP THREE: CREATING FLOW IN A LINEAR PRESENTATION
Whether it is a printed portfolio, an online presentation, slideshow, or print show, the order in which you display your work can make a huge difference. In addition to the flow, the decision of whether and how to use borders, bleeds, or keylines will also enhance (or take away from) your image presentations.
Our August Desktops are Something to Dance About
Well in the tradition of the last 3 months... can we call that a tradition? Anyway, in the tradition of the last three months we present our August desktops. One features a morning scene we all can identify with and the other has nine tiny Briana's dancing their way...
Speedlights: Unleash Their Creative Power: Introduction
Unleash your Creativity with Small Strobes This begins our series on small strobes and location work. August will feature 4 large-scale articles on using speedlights in the field. Published on Monday of each week, they will include video, diagrams and assignments for...
On Location with Small Strobes and a Model Who Can Fly?
Let's look at a way to create some interesting, and somewhat 'ethereal' light on location without taking 200 pounds of lighting gear with us. We are going to use two strobes to 'sculpt' the subject and a bit of careful angling to get the image we want. Backgrounds...
Recent Workshop Attendees Show Off Some Great Work
Photograph by Yolanda Pucinski One of the coolest things I think can happen is when I see some work from a workshop attendee that is really getting great. We can open eyes in a workshop, and teach some skills as well as some solid technique, but it is the student that...
Performance and Posing, Part Two
Briana is back with Part Two of the Posing and Performance Column. Be sure to read her first columns and be looking for more as she helps photographers and models work together to create exciting imagery. Also be sure to check out the Lighting Essentials Magazine for...
Our Big Trip: Part One, Houston, Chicago and Boston
Our trip to the East was a really fun experience. I want to share a few of the images we made on the trip and discuss them as far as lighting and generally what we were doing. This trip took us on planes, trains, automobiles and boats. Every mode of transportation......