Lighting Principle Number Four: The Angle of the Light to the Subject and the Camera
Law of Physics: Angle of Incidence equals the Angle of Reflection.
This is an axiom that a lot of people hear and repeat without taking careful note of what it means to their photography.
And yet it is one of the most basic and important physical rules of subject centric lighting.
What does it mean and how can we use this to our advantage?
It means that if the light is angled toward a subject, the reflection of that light will be presented back to the camera at the same angle.
Think of the game of billiards or pool. If you hit a ball into the wall at a 30% angle, the ball will come off that wall at a 30% angle. And that completes a triangle. Understanding that triangle is key to making quicker, smarter lighting decisions.

It means that you have to be able to judge the angle of the light as it strikes the subject and understand what that light will do once it strikes the subject. If there is something being reflected in your subject, look at the camera angle from the other side and you will find what it is.
EVERYTHING REFLECTS. EVERYTHING.
Some things reflect more than others, but everything you see is simply the reflection of the light from its surface.
I call it ‘presentation’, and when I discuss lighting, I use the word presentation to talk about how the light looks to the viewer.
Once we realize that the angle of the light source to the subject, and the incident angle of that light source to the subject is going to present to us in ways we can control, lighting becomes so much easier to create.
Think of the way the light strikes hair on a slightly backlit portrait. The reason the hair becomes so much brighter is because it is round in shape, and somewhere on that round, shiny hair is going to be that same angle of incidence that the camera is seeing.
An example.

You can see how bright that hair is with the sun shining on it, and each tiny hair reflecting that sun back to the camera.
In the image below, I used a large softbox in order to get a shiny, reflective area off of the wall behind the subject and create a gradient to the background. You can see in the illustration that the angles of reflection come back to the camera on the left side of the model, but not on the right side of the model. The wall is a semi-gloss wall and provides a nice, soft reflection of the light source.

Let’s take a closer look at that triangle that is formed by the light to the subject, the subject to the camera, and the light to the camera.

It is being able to see that triangle (shown above with the blue line) and to then visualize the presentation of the light that makes it easier to control. Once you begin to see those angles, and the way they will present back to the camera, lighting can become much more of a finessed technique rather than a flailing exercise.
Let’s talk about direction.
There are three major directions of light and one that doubles as a direction. I will explain.
This is front lighting. The light comes from the side of the camera, and it can be angled quite a bit (90 degrees). The presentation is full angle of incident / angle of reflection, and you can control that fall of incidence by where you place the camera in relationship to the light and to the subject angle.
Front light:

You can see that from right to left there is 180 degrees of placement that will allow you to have front light. There is one point in the middle, however, that is at the same angle as the camera. We call that “on-axis” lighting and is a favorite of beauty and fashion shooters.
On-axis lighting is from the position angle of the camera to the subject, not necessarily at the distance of the camera. That means there is no triangle (horizontally) from light to subject to camera. As you can imagine the reflection is straight back into the camera. A wide, soft light with few shadows.
In the diagram below we see side lighting and backlighting. Side lighting is as its name suggests, directly from the side of the subject creating a 90-degree angle to the camera angle.
When we move the lights farther back from sidelighting, we have backlight. Backlight has all the same angle variations as does the front lighting.

Top lighting from directly above is the same as side lighting if it is at a 90-degree angle to the subject/camera. If it is slightly in front it is front light, and slightly behind it is backlight.
As you can see above, the angle of the light to the subject, and to the camera, makes a big difference when you are working toward making the shot look a specific way.
Let’s wrap it up:
The four different properties of lighting are:
- Size of the light source in relationship to the subject.
- Distance of the light source from the subject.
- Color of the light, and its relationship (if any) to the prevailing ambient.
- Angle of the light source to the subject, and to the camera.
And NONE of them are the most important – they are all equally important. We don’t think of them in an hierarchical way, we think of them in a holistic, symbiotic way. Change one, you may have to indeed change another. Change that one, and you may have to alter two others to make it work for you.
All of this only matters to you if you know what you want your image to look like. Do you want soft light, or do you want hard-edged light? Do you want a mixed light image that looks natural, or do you want to play with color temps in a creative way? If we move our light closer or farther away, what does that do to the look of the image? Do we need to bring out texture, or is a flatter look our goal?
These questions are usually not asked in order in our brains. All of them are asked at the same time, and we react to these creative decisions by utilizing the tools we have for creating them.
And now, with these basics, we can begin to create the images to present OUR vision of the subject in front of our lens.
ASSIGNMENTS:
- Find a subject that allows you to move around it and make images from all the different lighting positions. Do this either early in the morning or late in the afternoon so the sunlight is closer to your head height to the subject.Shoot front light, side light, back light, axis light. Study the images to see how the subject changes in the different lighting positions. Print the images and make notations on how it, and the background, look to you. What changes do you see?
- Using your flash or continuous lights, do the same thing with a subject inside. You can choose something as a still life, or – if you are a people shooter – grab a subject and start moving that light from on-axis to back.Note that when your light is backlight ONLY, the subject is quite dark, possibly even silhouette. You can adjust for that or not – your call. but remember that your adjustments will play the same role as the main light in the angle of light to subject to camera.
What I’ve Learned So Far; Seventeen; “Funk In, Funk Out, Funk Off”
I know that being a professional photographer should be a bed of roses, a magical place where unicorns and rainbows are interspersed between the Bentleys and mansions. A place where creativity is simply something that everyone has in spades, and no one is ever without...
What I’ve Learned So Far: Sixteen; “Devil’s In The Details / Don’t Sweat The Small Stuff”
Two old sayings people like to throw around a lot without really listening to what they are throwing around; "The devil is in the details" means pay very close attention to the minutiae... it is where the challenges will be hiding. "Don't sweat the small stuff" means...
What I’ve Learned So Far: Fifteen; “Own Your Set” – Or Be Prepared for Chaos
As a commercial and advertising photographer, one of the most important responsibilities you have is to be in control of your shoot. It can mean the difference between a very successful shoot and one that gets by. (Keep in mind there are no failures - it isn't an...
What I’ve Learned So Far: Fourteen; “Rolling With The Punches While Dancing On a Wire”
One of the challenges of commercial photography is that you are obligated to hit a home run every time your number comes up. You are the clean up hitter, or the "go to" guy when the team needs a guaranteed win. It can be a little stressful at times. Like standing on a...
What I’ve Learned So Far: Thirteen; Life’s Too Short for Asshats
You know, it really is too short for most things. Life. Four letters, and yet it means so much to our very souls. One of the things I loved about being a photographer was all the amazing people that I got to meet. I photographed the guy who invented the mechanical...
What I’ve Learned So Far: Twelve; “Nice Shot… Who Cares?
Back when I was first starting out in this business, I shot nearly every day. Maybe for an hour or two, maybe only for a few minutes. When I wasn't shooting, I was in the darkroom developing film, making contact sheets or printing. Lots of printing. There was a lot to...
What I’ve Learned So Far: Eleven; “They Don’t Pay Me Enough To…”
Have you ever heard someone say this? "They're not paying me enough to do my best work." Possibly some variation of that? What a terrible, awful, self-defeating way of doing anything. It's an amazingly stupid, self-absorbed sense of entitlement that brings nothing but...
What I’ve Learned So Far: Ten; Listen to Your Gut
... it knows what the heck is going on. That place deep inside you where you just know something is not right. Listen to that feeling. It is right more than it is wrong. Now I know that your head will be arguing with you the whole time. There is a reason for that is...
What I’ve Learned So Far: Nine; Loyalty Should Be a Brand Attribute
I am a pretty strict believer in loyalty. I live it and I demand it. Not in harsh, 'kingly' sort of way, but more of a gentle 'I am way too busy for your call' way. I can list loyalty as one of my strong traits. I may sometimes be loyal to a fault. I have always felt...
What I’ve Learned So Far: Eight; Life – Through a Lens…
... is different - depending on what lens you choose. Choose wisely. One of the joys of photography is being able to use a different lens for a different perspective. Something very far away can be brought 'closer' by a long (telephoto) lens. We can add depth to a...
What I’ve Learned So Far: Seven; Gear Envy Sucks
Gear envy takes two major forms; 1. "I can't do what I want with this crummy gear." 2. "I can't believe that guy/gal has such great equipment when their work sucks so bad." Actually envying someone by what their gear collection is - "I so wish I was him, I...
What I’ve Learned So Far: Six; Self Sabotage and the New Photographer
(This is an ongoing series that I am writing for the month of December, 2014. After nearly 40 years in this business, I have learned a couple of things. I am sharing that knowledge here.) What is "self-sabotage"? It is the premature destruction of a talented...
What I’ve Learned So Far: Five; Step Up, or Step Aside
In photography, as in most things in life, there are moments when you hesitate for reasons you may never know. Those small hesitations can be driven by fears, or unknowing, or simply because you had too many beers and are partially paralyzed from playing some...
What I’ve Learned So Far: Four; You Can’t Please Everyone
Not only can you not please everyone, you shouldn't even try. Why? Because all those "anyone's" can't even agree what they like anyway. The first seven or eight years of my photographic career were spent trying to figure out what "they" wanted to see. Should I have...
What I’ve Learned So Far: Three; It Ain’t Brain Surgery
When I first started I met a photographer who was what I call a "prima-donna", or asshat in today's world. He would rant and rage while shooting. All of his assistants would cower as he belittled them, humiliated them and treated them less than anyone should ever be...
What I’ve Learned So Far: Two; Partners Maybe – Maybe Not
There is nothing better than a great partner. Finding someone who fills in those blanks in your business acumen can be a life saver. Whether it is a rep, or a second shooter/first assistant, or a full business partner, working with someone who helps you stay focused...
What I’ve Learned So Far: One; Photography Ain’t Easy
Starting today and for the duration of December 2014, I will be making one post per day on ideas and thoughts I have had about this business of photography. And it is directed toward the professional practice of commercial photography. I have been kicking around in...
Thinning Down, Weeding Out… Hopefully
Gettin’ Skinny and Lovin’ It I bet you're wondering if this will be about a new diet program, and how I am slimming down and getting to be a lean mean fighting machine. And it is… sorta. It’s a diet of all things photography. I am moved out of the big studio I share...
Industrial Assignment: Project 52 Pros
One of the most under-rated and least mentioned genre of commercial photography is Industrial/Corporate. It isn't sexy, and models don't flock to the studio after hours. The travel is usually not to some awesome resort or fancy hotel, but rather to out of the way...
Photographing Mundane Subjects
I have always been a ‘commercial’ photographer. While that included some wonderful editorial and fashion along the way, the bulk of my income was from good old commercial photography. Photographs made for advertisements, brochures, product sheets, illustrative uses...
The Summer 2013 Project 52 Yearbook (Free Download)
Proud to announce the arrival of the Summer 2013 Project 52 Pro Yearbook. If you would like to purchase a hard copy, it is available at cost at Blurb. PROJECT 52 PROS SUMMER 2013 YEARBOOKbyDon Giannatti | Make Your Own Book If you would like to download a free screen...
What If The Problem Is That You Suck?
Photo of the author by Mike Eller Even More Advice for the Aspiring Professional Photographer. These days a lot of people seem to be offering advice in the area of becoming a full time professional photographer. Some of those folks like Greg Heisler, Jay Meisel, Gail...
“Money, Money, Money” A Difficult Subject
The subject was money. And the assignment was for a brochure cover for a financial services company. Layout was included, but optional. The important thing was to not be totally cliche' about the image, and also not to succumb to a boring shot. This is a most...
Are We Clear About What We Do as Photographers?
Are We? Two things recently formed today’s article. One was a note from a commercial shooter who was being setup to fail, and the other from a consumer shooter angry that the client kept wanting more and more retouching… and feeling trapped that it must be done. To...



