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“Since clients haven’t held me to the lowest bid, other things factor in such as how the photographer allots the budget. How much money is going into casting, scouting, model-making, travel? What kinds of fees are they looking for? What usage are they including?. The creative call/treatment are very important too. Are they connecting with the art director and how are they approaching the job? Are they (or their agent) flexible regarding any changes in usage or scope? Let’s be honest here, if I like working with their agent I am more likely to recommend them for the job.”

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From This to That

by | Sep 1, 2014 | , ,

PHOTOGRAPH BY ALICIA BONTERRE One of the recent assignments at Project 52 PROS was to make the worst photograph they could make. The assignment was designed to make the students think about what makes a good photograph in order to negate that in order to make a...