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What I’ve Learned So Far: Five; Step Up, or Step Aside

by Donald Giannatti | Dec 5, 2014 | LE News and Info

  In photography, as in most things in life, there are moments when you hesitate for reasons you may never know. Those small hesitations can be driven by fears, or unknowing, or simply because you had too many beers and are partially paralyzed from playing some...

What I’ve Learned So Far: Four; You Can’t Please Everyone

by Donald Giannatti | Dec 4, 2014 | LE News and Info

Not only can you not please everyone, you shouldn’t even try. Why? Because all those “anyone’s” can’t even agree what they like anyway. The first seven or eight years of my photographic career were spent trying to figure out what...

What I’ve Learned So Far: Three; It Ain’t Brain Surgery

by Donald Giannatti | Dec 3, 2014 | LE News and Info

When I first started I met a photographer who was what I call a “prima-donna”, or asshat in today’s world. He would rant and rage while shooting. All of his assistants would cower as he belittled them, humiliated them and treated them less than...

What I’ve Learned So Far: Two; Partners Maybe – Maybe Not

by Donald Giannatti | Dec 2, 2014 | LE News and Info

There is nothing better than a great partner. Finding someone who fills in those blanks in your business acumen can be a life saver. Whether it is a rep, or a second shooter/first assistant, or a full business partner, working with someone who helps you stay focused...

What I’ve Learned So Far: One; Photography Ain’t Easy

by Donald Giannatti | Dec 1, 2014 | LE News and Info

Starting today and for the duration of December 2014, I will be making one post per day on ideas and thoughts I have had about this business of photography. And it is directed toward the professional practice of commercial photography. I have been kicking around in...

Thinning Down, Weeding Out… Hopefully

by Donald Giannatti | Nov 26, 2014 | Featured, LE News and Info

Gettin’ Skinny and Lovin’ It I bet you’re wondering if this will be about a new diet program, and how I am slimming down and getting to be a lean mean fighting machine. And it is… sorta. It’s a diet of all things photography. I am moved out of the big studio I...
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