by Donald Giannatti | Jan 10, 2017 | LE News and Info
“THE INCREDIBLE EDIBLE EGG” Yeah… it is a popular headline, but that is what the client wants. The Design Company is located out of your area, but wants you to shoot this because you have been consistently marketing to them with great work. A local...
by Donald Giannatti | Jan 6, 2017 | LE News and Info
by Donald Giannatti | Jan 3, 2017 | LE News and Info
Let’s look at light and the four principles of how light works. First up, the size of the light source in relation to the size of the subject. Imagine looking out the window at the front yard and without seeing the sky knowing whether it is sunny or cloudy. We...
by Donald Giannatti | Jan 3, 2017 | LE News and Info
Assignment Number One: Brief: A local newspaper has annexed an adjoining town when its newspaper folded up shop. The in-house creative at the paper wants to make a splash in the area by featuring some of its residents exclaiming happiness and joy that they can now get...
by Donald Giannatti | Jan 2, 2017 | LE News and Info
DISTANCE OF THE LIGHT SOURCE FROM THE SUBJECT The second principle of light is the distance of the light source from the subject. One thing for sure, if it is artificial light, the distance of the light source from the subject can change the size relationship, but...
by Donald Giannatti | Jan 1, 2017 | LE News and Info
LIGHTING PRINCIPLE THREE: THE COLOR OF LIGHT We see light usually as a white source, or at least a neutral source. It isn’t. neutral, it has a color to it and that color can influence all the parts of your image, from shadows to highlights. We don’t see...
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