by Donald Giannatti | Dec 10, 2009 | Going Pro, LE News and Info
Branding Your Photography Business: A Realistic View Brand. Branding. Words that we hear a lot about. “Brand Yourself†we hear from some quarters. “We specialize in Branding†we hear from others wanting to sell their expertise. And consultants want us to...
by Donald Giannatti | Nov 25, 2009 | Going Pro
Creating an “About Me” page can be quite a challenge for photographers. What should be included? How should it read? First person or third person voice? Should there be a client list or should it be separate. Well, let’s take a long look at a lot of...
by Donald Giannatti | Nov 20, 2009 | Going Pro
37,000 feet over the Great Plains of these wonderful United States and I find myself drifting off a bit, as the days have been long and nights short lately. The workshops are the most fun I have had in a long time, and they keep me pretty busy. As well, time must be...
by Donald Giannatti | Oct 26, 2009 | Going Pro
Daron Shade presents a really well written article about ‘Breaking Out’ and Breaking In to the world of commercial photography. Another of our “Going Pro” series. I hope you enjoy them. Today finds me in Boise, Idaho. The day after a fantastic...
by Donald Giannatti | Sep 22, 2009 | Going Pro
As we begin to work toward our new focus on Lighting Essentials, I want to discuss some truths that go along with this business. Some are probably truths for most any business, and some are narrowly within the creative realm of endeavors… but all are nearly...
by Donald Giannatti | Sep 16, 2009 | Going Pro, LE News and Info
After being actively involved with photographers of all types for quite a long time, I have met successful shooters and those who have not made it. There are a gazillion excuses for failing at this business. (And a few reasons as well. But excuses are different than...