by Donald Giannatti | Apr 8, 2011 | Going Pro
It is one of the paradoxes of our business that one cannot get assignments until one has done assignments. “How do I get assignments if I don’t have any work to show the clients” is an often-heard complaint. And it is a complaint not without merit. It is tough to get...
by Donald Giannatti | Apr 5, 2011 | LE News and Info
There is something about a one light portrait that gets to me. I don’t really know why, but I do love the look. Sure, I can use the sun as a second light, but that’s OK – I still let it be a single light portrait with a lot of backlight or sidelight...
by Donald Giannatti | Apr 3, 2011 | LE News and Info
I just got off the phone with a wonderful photographer in the Midwest. Bill is working the direct consumer market, but looking to break into the commercial market. His area is not the most cosmopolitan, being a small town about an hour or so from Memphis, but Bill is...
by Donald Giannatti | Mar 28, 2011 | LE News and Info
I use a mix of lighting as anyone who reads these posts know. I do not favor convenience over ability at all. I will pack a ton of gear – and be fine if we don’t use a quarter of it. It is there if I need it, and when I do, I really do need it. There have...
by Donald Giannatti | Mar 24, 2011 | LE News and Info
Last weekend I did a workshop in Sacramento. It was a small, but very vibrant group. It also rained both days… all day. We made do with a nice rental studio on Saturday, and a hotel conference room on Sunday. When it would clear for a few minutes, we headed out...