FOURTH ANNUAL ‘WE AIN’T SELLING NOTHING’ BLACK FRIDAY EVENT
In the US, the Friday after Thanksgiving is called “Black Friday”. It is an expression of accounting… being in the black. This is good (profit) rather than being in the red (deficit). The retailers look to this day as a bellwether as to the seasonal sales. It is a time of outrageous sales that work very, very hard to separate you from your hard-earned money.
I know we ain’t offering a big screen TV for $24, nor do we have any actions, presets, or ebooks for sale this week. If you want crowds, have at it… masks and all, I guess.
This will be my fourth year of FREE Black Friday presentations. If you want to take a bit of a break from fighting soccer moms for the latest in all things for a better kitchen, you could elect to spend some time with us here at Lighting Essentials.
We have some stuff to share, and we don’t charge a thing.
WORKSHOP ONE: BUILDING A POSTCARD PROMO IN PHOTOSHOP
This is a simple project for setting up your card with bleeds and content areas so that customizing it or making several matching cards is easy. We will start with a blank canvas, three images, and a basic design that will make the work look great.
WORKSHOP TWO: CREATING A STRATEGY AND IMPLEMENTATION PLAN FOR SOCIAL MEDIA
Are you wanting to figure out all the moving parts of how to create content for a solid social media promotion? This is the hour for you. We will show you how to integrate a few simple content creations into a workable solution. Instead of creating different content for all the different platforms, find out how to use the same content in different ways across the platforms.
PHOTO TALK FRIDAY: PROJECT 52 IN THE MEMBER’S WORDS
Project 52 Pro System is enrolling starting on Thanksgiving. We will have several P52 members on this call to discuss what Project 52 has done for them. Alumni will join new members to discuss the approach we use, whether it is effective, and you can ask questions. We will look at the process and the results of the training.
WORKSHOP THREE: CREATING FLOW IN A LINEAR PRESENTATION
Whether it is a printed portfolio, an online presentation, slideshow, or print show, the order in which you display your work can make a huge difference. In addition to the flow, the decision of whether and how to use borders, bleeds, or keylines will also enhance (or take away from) your image presentations.
Lighting Basics, Class Two
The Lighting Angle: Part One Now that we are starting to understand the metering a bit better, we are going to look at how the angle of the light can create different presentations - AND different exposure situations. The camera is a fixed position. It is where the...
“Tungsten”
Photographer Anders Ericksson, Sweden. A combination of several photographs, Anders Eriksson creates a 'magical' moment of light. The bulb was shot alone in order to get the edge lighting exactly right. A strip light was used to light either side and then the two...
Lady in Blue
Photographer Girish Bashavar, Ohio In this photograph by Girish Balshavar of Dayton, Ohio, the model is lit with one large source to camera left, and slightly below the subjects elbow. The light source, a softbox, is only a little out of frame and providing...
Through the Rainy Glass
Photographer Anna Gunn and Filipe Martins, Portugal. A thin sheet of glass was sprayed with water to provide a bit of an out of focus foreground and create a mood for this stylish portrait by Anna and Filipe. To create the feel of a rainy day, they used a large...
“Firemen”
Photographer Julie Clegg, Seattle. A main light softbox from slightly to camera left provides the overall illumination. Julie added a fill card to camera right, and it is just out of frame. Directly behind the center fireman there is a gridded spot to add very...
Bob Knill’s “Moody Style”
Photographer Bob Knill, Maryland. Bob Knill of Frederick, Maryland wanted a very dark, moody portrait. Using a main light consisting of a 5-in-one scrim (the inside of a 5-in-one reflector system) with a speedlight he created a very earthy, dark but sublime...