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FOURTH ANNUAL ‘WE AIN’T SELLING NOTHING’ BLACK FRIDAY EVENT

In the US, the Friday after Thanksgiving is called “Black Friday”. It is an expression of accounting… being in the black. This is good (profit) rather than being in the red (deficit). The retailers look to this day as a bellwether as to the seasonal sales. It is a time of outrageous sales that work very, very hard to separate you from your hard-earned money.

I know we ain’t offering a big screen TV for $24, nor do we have any actions, presets, or ebooks for sale this week. If you want crowds, have at it… masks and all, I guess.

This will be my fourth year of FREE Black Friday presentations. If you want to take a bit of a break from fighting soccer moms for the latest in all things for a better kitchen, you could elect to spend some time with us here at Lighting Essentials.

We have some stuff to share, and we don’t charge a thing.

WORKSHOP ONE: BUILDING A POSTCARD PROMO IN PHOTOSHOP
This is a simple project for setting up your card with bleeds and content areas so that customizing it or making several matching cards is easy. We will start with a blank canvas, three images, and a basic design that will make the work look great.

WORKSHOP TWO: CREATING A STRATEGY AND IMPLEMENTATION PLAN FOR SOCIAL MEDIA
Are you wanting to figure out all the moving parts of how to create content for a solid social media promotion? This is the hour for you. We will show you how to integrate a few simple content creations into a workable solution. Instead of creating different content for all the different platforms, find out how to use the same content in different ways across the platforms.

PHOTO TALK FRIDAY: PROJECT 52 IN THE MEMBER’S WORDS
Project 52 Pro System is enrolling starting on Thanksgiving. We will have several P52 members on this call to discuss what Project 52 has done for them. Alumni will join new members to discuss the approach we use, whether it is effective, and you can ask questions. We will look at the process and the results of the training.

WORKSHOP THREE: CREATING FLOW IN A LINEAR PRESENTATION
Whether it is a printed portfolio, an online presentation, slideshow, or print show, the order in which you display your work can make a huge difference. In addition to the flow, the decision of whether and how to use borders, bleeds, or keylines will also enhance (or take away from) your image presentations.

One Light Portrait with White Background

by | Mar 26, 2008 |

One of my clients is a wig importer for Irish Step Dancers. There's a niche for you. I shoot a couple of times a year for her. In this case we are shooting some styles she wanted to update before setting up her online store (another of my projects...) and we used her...

Two Light Workshop One, Part Four

by | Mar 25, 2008 |

Our last shot in the hat series. This was a shot that used one light for a background and the other for a dramatic front light. The two lights we used in this set are a Norman Beauty Dish and a silver/white Zebra umbrella. The beauty dish was used as a background. I...

Classic Setup for Photographing Jewelry

by | Mar 23, 2008 |

Classic, for me anyway, method that I shoot jewelry. Most of the time my clients want clean, easy to see pieces that show off the finish or the stones. I find that large soft light with lots of fill works to deliver the smooth highlights and well lit jewels. You can...

Two Light Workshop One, Part Three

by | Mar 18, 2008 |

This shot was something Briana wanted to do. We have tried to shoot the fedora many times and never gotten around to it. This time we wanted to make a go of it. She wore faded, ripped jeans, a black top, black hat and black gloves. With the red lips it was really...