YOURS FREE WHEN YOU SUBSCRIBE
Lot’s of lighting tutorials with charts, graphics, ideas, examples, and deconstructed images to help you find your own vision using lighting.
Yours free when you subscribe to “In The Frame”.
Also included is the introductory course in finding clients in your area. This course is 2.5 hours long and it will show you how to find clients in your town or city. Even if you are in a rural area, this course will help you find real paying diets.
In The Frame is delivered once or twice a week, with our flagship publication on Sunday. These are full of real information, image deconstructions, links to photographers you should know, and discussions of gear that doesn’t happen in most other publications.
Go on and grab your free lighting book – only available to subscribers of the newsletter – and make some wonderful images.
(Subscriptions are found in the popups or you can visit this page for more info.)

Hey, They Want You In the Arena… Are You Ready?
Would it surprise you that what we think is more powerful than reality? That mere thoughts can be as powerfully uplifting or critically damaging as what we actually do? “I don’t think I am ready to get out there and show my book” he said to me. It didn’t matter that...
The Internet Changed The Proposition of Value: Here is How to Fight Back
"Where photographers can succeed is if they abandon the consumers and editorial world who has been over-run by these value perception changes, and instead turn towards the same brands that still pay developers premium salaries for exclusive solutions. As Paul Melcher...
One Light Portraits: A Collection
The assignment was to shoot a portrait with one light. Studio Portrait: Clean background, Simple Light; Forceful, Expressive Portrait Specifics: A very clean portrait shot on a flat field background (wall, seamless, cyc, material, cloth, canvas…) Tightly focused and...
It’s A Numbers Game: Part Two
“The Numbers”: Part Two It’s a numbers game… part two of our series. Find Part One here. Last time we discussed the numbers of getting people to see your work, and how that is so important to build a business. It’s been two weeks since that post. How many of you: 1....
Ten Free Photographs for Bloggers/Marketers
PHOTOGRAPH ABOVE BY VIRGINIA SMITH: BRIANA AUSTIN AND DON GIANNATTI (NO LICENSE IS GRANTED FOR THE USE OF THIS IMAGE) Briana and I spent a lot of time making photographs all over the country. We have decided to give some of these away to creatives who may want to do...
It’s a Numbers Game, Part One
How to Play “The Numbers” Game Part One We have all heard the words, “It’s a numbers game” before. And most of us know what it means. In order to get to a certain level, more attempts than successes must be used. Selling door to door is a numbers game. The more people...
What About Critics?
Should We Listen To Critics or Show Them The Door? Ahhh… the world of the artist. A place where we can nurture our ideas and share our bountiful creativity to others who will accept it into their lives with open arms, and smiles of gratitude. Or… not. There seems to...
Read more“Since clients haven’t held me to the lowest bid, other things factor in such as how the photographer allots the budget. How much money is going into casting, scouting, model-making, travel? What kinds of fees are they looking for? What usage are they including?. The creative call/treatment are very important too. Are they connecting with the art director and how are they approaching the job? Are they (or their agent) flexible regarding any changes in usage or scope? Let’s be honest here, if I like working with their agent I am more likely to recommend them for the job.”
On Preparing a Bid
3) We all know there are many reasons for a photographer not getting a project. Besides the obvious of price or creative, can you share some other reasons that they may not be awarded a project? "Since clients haven’t held me to the lowest bid, other things factor in...
From This to That
PHOTOGRAPH BY ALICIA BONTERRE One of the recent assignments at Project 52 PROS was to make the worst photograph they could make. The assignment was designed to make the students think about what makes a good photograph in order to negate that in order to make a...
Shooting Analog with Tomas Jansson
Some beautiful work by my friend Tomas Jansson in Sweden. Tomas began shooting film on our trip up to northern AZ last February. He's hooked.
What Do You Charge For… Part Four
What is the value of a photograph? (What Do You Charge For... Part 1 / Part 2 / Part 3 /) Seriously... what IS the value of a photograph? If you need a calculator, go ahead and get it… I’ll wait. What’s that… you need more information to make that calculation? OK,...
Does the Best Photographer Make the Most Money?
Have you ever thought to yourself that as soon as you get to be the best photographer in your area, town, city, state, region, country, universe or whatever, you will be the highest paid? You may be in for a shock - but that ain't how the game is played, my friend....