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What I’ve Learned So Far; Seventeen; “Funk In, Funk Out, Funk Off”

by Donald Giannatti | Dec 17, 2014 | LE News and Info

I know that being a professional photographer should be a bed of roses, a magical place where unicorns and rainbows are interspersed between the Bentleys and mansions. A place where creativity is simply something that everyone has in spades, and no one is ever without...

What I’ve Learned So Far: Sixteen; “Devil’s In The Details / Don’t Sweat The Small Stuff”

by Donald Giannatti | Dec 16, 2014 | LE News and Info

Two old sayings people like to throw around a lot without really listening to what they are throwing around; “The devil is in the details” means pay very close attention to the minutiae… it is where the challenges will be hiding. “Don’t...

What I’ve Learned So Far: Fifteen; “Own Your Set” – Or Be Prepared for Chaos

by Donald Giannatti | Dec 15, 2014 | LE News and Info

As a commercial and advertising photographer, one of the most important responsibilities you have is to be in control of your shoot. It can mean the difference between a very successful shoot and one that gets by. (Keep in mind there are no failures – it...

What I’ve Learned So Far: Fourteen; “Rolling With The Punches While Dancing On a Wire”

by Donald Giannatti | Dec 14, 2014 | LE News and Info

One of the challenges of commercial photography is that you are obligated to hit a home run every time your number comes up. You are the clean up hitter, or the “go to” guy when the team needs a guaranteed win. It can be a little stressful at times. Like...

What I’ve Learned So Far: Thirteen; Life’s Too Short for Asshats

by Donald Giannatti | Dec 13, 2014 | LE News and Info

You know, it really is too short for most things. Life. Four letters, and yet it means so much to our very souls. One of the things I loved about being a photographer was all the amazing people that I got to meet. I photographed the guy who invented the mechanical...

What I’ve Learned So Far: Twelve; “Nice Shot… Who Cares?

by Donald Giannatti | Dec 12, 2014 | LE News and Info

Back when I was first starting out in this business, I shot nearly every day. Maybe for an hour or two, maybe only for a few minutes. When I wasn’t shooting, I was in the darkroom developing film, making contact sheets or printing. Lots of printing. There was a...
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