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Are You a Commodity or a Brand?

by Donald Giannatti | Aug 18, 2014 | Featured, Going Pro, LE News and Info

Brooke from way back in the day… can you spot the ‘brand’ we were inspired by? Why Thinking of Yourself as a Brand is More Important Than You Know There are brands and there are commodities. A brand is something or someone that people choose because...

What Do You Charge For… (Part Two)

by Donald Giannatti | Aug 13, 2014 | Featured, Going Pro, LE News and Info

Part Two of our Thinking about our rates post. (Part One) Understanding what we are worth, and how to construct a pricing structure that we feel good about is quite challenging for many of us. But it is a necessary challenge for us to overcome – see previous...

“What do you charge for…”

by Donald Giannatti | Aug 7, 2014 | Featured, Going Pro, LE News and Info

Five scary words to a lot of photographers. There is so much of US wrapped into those five words. I think they may be the scariest words we self employed folks ever hear. Although it is exactly what we want to hear… someone wants to hire us. All that marketing paid...

Meet Josh Ross: Product Photographer, Portland, OR

by Donald Giannatti | Aug 4, 2014 | Featured, Going Pro, LE News and Info

I met Josh several years ago on the stobist forum. We have stayed in touch and I am knocked out by his wonderful still life and product work. I asked Josh to speak about his photography, and we chatted for an hour. Josh walks us through his transition from LA to...

An Interesting Negotiating Tactic

by Donald Giannatti | Jun 19, 2014 | "Summer School", Featured, Going Pro

… and it is true. Names have been changed a bit to keep client/photographer privacy. I had lunch with a photographer today. We had met to go over plans for a big project and chose “The Vig” for delicious sandwiches and salads. What has that to do...

A Simple Tool for Shooting to Layout

by Donald Giannatti | Jun 17, 2014 | "Summer School", Going Pro, LE News and Info

Sometimes we have to shoot to specific layouts or dimensions. Here is a very simple tool for working with layouts that may not be typical. I use cardboard stock for making these little screens. And as I note on the video, I always give the shot a little breathing...
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