by Donald Giannatti | Dec 16, 2014 | LE News and Info
Two old sayings people like to throw around a lot without really listening to what they are throwing around; “The devil is in the details” means pay very close attention to the minutiae… it is where the challenges will be hiding. “Don’t...
by Donald Giannatti | Dec 15, 2014 | LE News and Info
As a commercial and advertising photographer, one of the most important responsibilities you have is to be in control of your shoot. It can mean the difference between a very successful shoot and one that gets by. (Keep in mind there are no failures – it...
by Donald Giannatti | Dec 14, 2014 | LE News and Info
One of the challenges of commercial photography is that you are obligated to hit a home run every time your number comes up. You are the clean up hitter, or the “go to” guy when the team needs a guaranteed win. It can be a little stressful at times. Like...
by Donald Giannatti | Dec 13, 2014 | LE News and Info
You know, it really is too short for most things. Life. Four letters, and yet it means so much to our very souls. One of the things I loved about being a photographer was all the amazing people that I got to meet. I photographed the guy who invented the mechanical...
by Donald Giannatti | Dec 12, 2014 | LE News and Info
Back when I was first starting out in this business, I shot nearly every day. Maybe for an hour or two, maybe only for a few minutes. When I wasn’t shooting, I was in the darkroom developing film, making contact sheets or printing. Lots of printing. There was a...
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