FOURTH ANNUAL ‘WE AIN’T SELLING NOTHING’ BLACK FRIDAY EVENT
In the US, the Friday after Thanksgiving is called “Black Friday”. It is an expression of accounting… being in the black. This is good (profit) rather than being in the red (deficit). The retailers look to this day as a bellwether as to the seasonal sales. It is a time of outrageous sales that work very, very hard to separate you from your hard-earned money.
I know we ain’t offering a big screen TV for $24, nor do we have any actions, presets, or ebooks for sale this week. If you want crowds, have at it… masks and all, I guess.
This will be my fourth year of FREE Black Friday presentations. If you want to take a bit of a break from fighting soccer moms for the latest in all things for a better kitchen, you could elect to spend some time with us here at Lighting Essentials.
We have some stuff to share, and we don’t charge a thing.
WORKSHOP ONE: BUILDING A POSTCARD PROMO IN PHOTOSHOP
This is a simple project for setting up your card with bleeds and content areas so that customizing it or making several matching cards is easy. We will start with a blank canvas, three images, and a basic design that will make the work look great.
WORKSHOP TWO: CREATING A STRATEGY AND IMPLEMENTATION PLAN FOR SOCIAL MEDIA
Are you wanting to figure out all the moving parts of how to create content for a solid social media promotion? This is the hour for you. We will show you how to integrate a few simple content creations into a workable solution. Instead of creating different content for all the different platforms, find out how to use the same content in different ways across the platforms.
PHOTO TALK FRIDAY: PROJECT 52 IN THE MEMBER’S WORDS
Project 52 Pro System is enrolling starting on Thanksgiving. We will have several P52 members on this call to discuss what Project 52 has done for them. Alumni will join new members to discuss the approach we use, whether it is effective, and you can ask questions. We will look at the process and the results of the training.
WORKSHOP THREE: CREATING FLOW IN A LINEAR PRESENTATION
Whether it is a printed portfolio, an online presentation, slideshow, or print show, the order in which you display your work can make a huge difference. In addition to the flow, the decision of whether and how to use borders, bleeds, or keylines will also enhance (or take away from) your image presentations.
Two Light Workshop One, Part Two
The Two Light Workshop rolls on with this cowboy hat look on "Miss Briana." We shot some with a western shirt and some with bare shoulders... both are represented here. One of the things I wanted to do was to create a bright light on her face and a quick dropoff. I...
Two Light Workshop One, Part One
This is a series of two light shots we did using hats as the theme, and a clean, simple studio background as the setting. For this set of shots we only used one umbrella and one beauty dish. There will be instructions on how to do this with your equipment as well. I...
Creating a Shiny Look
The thing about the corset was the glossy, shiny look. I wanted that shine to be smooth and liquid, a wide and smooth highlight that would set off the face of the model and the textures of the rest of the image. I wanted a dramatic light on the face however, so using...
Single Small Strobe Portrait Directly Into the Sun
This shot of Megan was done for my portrait book. Megan is a Doctor and an accomplished photographer. I wanted a portrait that would be different than some sort of modeling or professional headshot. This location is near the studio and off the beaten path. It is along...
Creating a Mood with Flash and Photoshop
Sometimes you find a location or a situation that you just know that you can do more with by creating the world the way you want it. In this case, the alley was ok, but it didn't get me excited. I saw the shot in my mind with the post process in place. In other words,...
Announcing the Portland, Maine Workshop
I am very excited to announce that we are doing a workshop in Portland, Maine on Wednesday, June 18, 2008. It will be a full day workshop with models, lunch and lots and lots of lighting and shooting. There will be a pre-workshop meetup on Tuesday, June 17th. I am...