FOURTH ANNUAL ‘WE AIN’T SELLING NOTHING’ BLACK FRIDAY EVENT
In the US, the Friday after Thanksgiving is called “Black Friday”. It is an expression of accounting… being in the black. This is good (profit) rather than being in the red (deficit). The retailers look to this day as a bellwether as to the seasonal sales. It is a time of outrageous sales that work very, very hard to separate you from your hard-earned money.
I know we ain’t offering a big screen TV for $24, nor do we have any actions, presets, or ebooks for sale this week. If you want crowds, have at it… masks and all, I guess.
This will be my fourth year of FREE Black Friday presentations. If you want to take a bit of a break from fighting soccer moms for the latest in all things for a better kitchen, you could elect to spend some time with us here at Lighting Essentials.
We have some stuff to share, and we don’t charge a thing.
WORKSHOP ONE: BUILDING A POSTCARD PROMO IN PHOTOSHOP
This is a simple project for setting up your card with bleeds and content areas so that customizing it or making several matching cards is easy. We will start with a blank canvas, three images, and a basic design that will make the work look great.
WORKSHOP TWO: CREATING A STRATEGY AND IMPLEMENTATION PLAN FOR SOCIAL MEDIA
Are you wanting to figure out all the moving parts of how to create content for a solid social media promotion? This is the hour for you. We will show you how to integrate a few simple content creations into a workable solution. Instead of creating different content for all the different platforms, find out how to use the same content in different ways across the platforms.
PHOTO TALK FRIDAY: PROJECT 52 IN THE MEMBER’S WORDS
Project 52 Pro System is enrolling starting on Thanksgiving. We will have several P52 members on this call to discuss what Project 52 has done for them. Alumni will join new members to discuss the approach we use, whether it is effective, and you can ask questions. We will look at the process and the results of the training.
WORKSHOP THREE: CREATING FLOW IN A LINEAR PRESENTATION
Whether it is a printed portfolio, an online presentation, slideshow, or print show, the order in which you display your work can make a huge difference. In addition to the flow, the decision of whether and how to use borders, bleeds, or keylines will also enhance (or take away from) your image presentations.
Adding Texture to a Portrait for Added Drama
We haven't done a lot of Photoshop tutorials on LE, but I plan on doing more. The amount of requests I have been getting tell me that there is a lot of interest. And we will be responding. This tutorial shows you a simple way to add a texture to an image. As with...
Interview with Kirk Tuck, Austin Photographer and Writer
This post we get a glimpse into the working world of a commercial photographer. Sometimes referred to as a generalist, a commercial photographer must be able to handle a lot of different idioms when working in a smaller market. Portraits, fashion, still life, food,...
Strobe and Ambient: Finding the Mix for Portraiture
I get asked a lot about how my methodology works. What am I thinking about when setting the light? How do I know what the settings should be. For this post I have pulled some shots from last years workshop tour. I will explain the exposure planning as we go along....
Creating a Dramatic Dance Shot with a Speedlight and the Sun
I thought I would break down another shot I did that involved pre-visualization, overcoming a challenge and using small lights for a big light look. The shot was for a dance Calendar for Briana. In the calendar images she presents 12 different types and styles of...
Creating an Ad From Layout: Shooting for Print
This post looks at creating an ad from a very simple layout. The client, Dimensional Software in Palo Alto, CA, needed to have an ad produced in nearly no time. An opening in a magazine came up last minute and a fax was sent to me with a sketch of the ad that we had...
Interview with Steve Korn, Seattle Photographer
This weekend's interview is with Steve Korn, a photographer and musician living in Seattle. I think you will find his work and his words interesting. Being a creative person in music and photography can bring a different perspective to things. Steve presents his work...