FOURTH ANNUAL ‘WE AIN’T SELLING NOTHING’ BLACK FRIDAY EVENT
In the US, the Friday after Thanksgiving is called “Black Friday”. It is an expression of accounting… being in the black. This is good (profit) rather than being in the red (deficit). The retailers look to this day as a bellwether as to the seasonal sales. It is a time of outrageous sales that work very, very hard to separate you from your hard-earned money.
I know we ain’t offering a big screen TV for $24, nor do we have any actions, presets, or ebooks for sale this week. If you want crowds, have at it… masks and all, I guess.
This will be my fourth year of FREE Black Friday presentations. If you want to take a bit of a break from fighting soccer moms for the latest in all things for a better kitchen, you could elect to spend some time with us here at Lighting Essentials.
We have some stuff to share, and we don’t charge a thing.
WORKSHOP ONE: BUILDING A POSTCARD PROMO IN PHOTOSHOP
This is a simple project for setting up your card with bleeds and content areas so that customizing it or making several matching cards is easy. We will start with a blank canvas, three images, and a basic design that will make the work look great.
WORKSHOP TWO: CREATING A STRATEGY AND IMPLEMENTATION PLAN FOR SOCIAL MEDIA
Are you wanting to figure out all the moving parts of how to create content for a solid social media promotion? This is the hour for you. We will show you how to integrate a few simple content creations into a workable solution. Instead of creating different content for all the different platforms, find out how to use the same content in different ways across the platforms.
PHOTO TALK FRIDAY: PROJECT 52 IN THE MEMBER’S WORDS
Project 52 Pro System is enrolling starting on Thanksgiving. We will have several P52 members on this call to discuss what Project 52 has done for them. Alumni will join new members to discuss the approach we use, whether it is effective, and you can ask questions. We will look at the process and the results of the training.
WORKSHOP THREE: CREATING FLOW IN A LINEAR PRESENTATION
Whether it is a printed portfolio, an online presentation, slideshow, or print show, the order in which you display your work can make a huge difference. In addition to the flow, the decision of whether and how to use borders, bleeds, or keylines will also enhance (or take away from) your image presentations.
A Special “Portfolio Building” Workshop, Feb 11, 12: Only 3 Students
This is a special workshop for only three students. It is on short notice, but there is a reason for that - and it will be explained at a later date. Our focus will be on mastering images across a spectrum of genres. This workshop is for the serious photographer who...
Portraits: Four Simple Approaches
I had the chance to do some portraits of some of the talent we had at the LE Weekend Meetup. They were Briana's dance company and all of them were delightful and beautiful dancers. The folks who came had a blast and I was simply stunned that so many people came so far...
“Average is Over” or Why Good Enough Sucks
Thomas L Friedman, in a post today at the New York Times, says that "average is over." And he is right. It is. You can see it in industry and media and design and art. You can see it in nearly every area of business. Apple proved it. And Mercedes. And Braun....
“Winner Gets Me” Contest Winner is Regina Pagles
We have our winner. Regina Pagles will either be coming to my studio for a 2 day one-on-one or I will be going to hers. http://reginapaglesphotography.com/#/0 http://www.flickr.com/photos/reginapagles/ Regina lives in a very small town, Springdale, Utah: Population...
The Myths About Creativity – And The Consequences
Have you ever heard... That creative people are weird? That creativity is best created in a group? That creative people are sloppy, messy and disorganized? That creative people are always coming up with cool, but ultimately silly ideas? That only "creative" people can...
10 Simple Ideas for Creating a Sustainable Photography Business
It's one thing to get a shoot now and then, and another to create and sustain a commercial photography business. Here are a couple of thoughts for you to consider. 1. Get a hard edge to criticising your own work and make sure it is living up to your standards. Getting...





