My bud Rosh Sillars’ recent article on “What Should Photographers Charge in 2014?” really hit home with me and a lot of my Project 52 PRO’s. Pricing and figuring out what to charge is always a very difficult part of starting a photo business, and Rosh takes a very pragmatic, and value producing look at this timeless conundrum.

A significant truth:

“Here is the bottom line:  You can’t win if you play the lowest-price game. You can’t beat free and stay in business. Friends with cameras, cell phones and free stock photography are going to win every time if you don’t have something better to offer.”

Rosh makes the point that setting ourselves apart from the mediocre, and the mundane is absolutely necessary. Whether in the work we do or the way we do business, bringing value to the table for our clients is a game changer.

Another real world challenge is that the day of the ‘button pusher’ is over. Amateurs with talent can make images that are far beyond what the best shooters were able to make 20 years ago. The technical skill involved is learnable for free, and there are many, many talented people with great ‘eyes’ for imagery.

You simply cannot be “average” anymore.

“Just because your friends and family tell you that you have a good eye doesn’t mean people will pay you for your photography.  We are in the heyday of photography. Photos are everywhere. Unfortunately, being able to create an in-focus, well-exposed and nicely composed photograph is not enough for a photography career.  You need more.”

I hope you enjoy this interview and the great questions that were asked by our Project 52 PRO’s.

Thanks for watching.

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