Project 52 is in its second year, and we added a PRO group. This group is focused on getting up to speed on the business, portfolio, website and marketing focus needed to go professional. Whether that professional is full time, part time or just for the fun of getting to be as good as possible, the assignments are sometimes difficult.

We have lost 30% of the membership since we launched. That makes me kinda sad, but – it is what it is.

This is NOT a ‘go and shoot chicks in hot bikinis’ group, nor is it a ‘oh, that’s so pretty…’ group. We are working on small business plans, client lists, client research and putting together a portfolio that works. A PORTFOLIO that WORKS!

That means concept, subject matter, and execution of the highest level.

And then to have someone to show it to, price it accordingly, KNOW when to go down the rights road, or how to use it as a bargaining chip. There is so much more to being a professional photographer than shooting.

It is an attitude, a process and a general outlook on what you do.

Anyway – let’s take a look at some of the work that our PRO group did for this week.

First up is Rob Davidson, NYC.
Noah - edit

Steve Collins
Happy Frog

Tucker Joenz
Hot Tub Limo CD Shoot

Anthony Dunn
Eclipse Timelapse

Don Fadel

Kathy Jan

Hiram Chee
P52 Pro Assignment May Portfolio Shot Coco Native

Nick Giron
Strawberry Meringue Cake

Michele Drumm

Charles Tibbs
salsa lemon_tomato

William Cohea
A Morning In May-121

Elisabeth Kurtis
Green Bean Salad

Greg Pas
Bottle 1

Reed Waters

Dan Fenwick

Em Thomas

Greg Kindred

Virginia Smith
cioppino top view

Pete Hudeck

Terri Jacobson
Central Oregon, a closer look

Ryan McGeehee
Right tool for the job

What a great group… this is just one of the assignments that was done for this month. We are concentrating on the portfolio process, and all of the shooters are working on their own style/genre.

Project 52 is one of the most exciting things I have done, and watching these photographers grow so fast and so far is something I am very very proud to be a small part of. And, BTW, you can get involved with Project52 anytime. Just go to the site, and follow/post along. No membership or signup… just like real life.


I have been asked back to creativeLIVE to do a workshop on Table Top Product Photography. You can see more at their site. Dates are June 21, 22, 23, 24, 2012. Register for free and watch all weekend!

I was recently on creativeLIVE and have received some rave reviews of the workshop. If you are interested in taking a look at the workshop, you can find it on creativeLIVE’s web site here. I think it is a tremendous value and if you are unable to attend any of my workshops, this may give you a ton of information you will want to have to push your photography to the next level.

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