My client called and needed a job turned around right away. Her client needed their entire menu shot for some collateral and web materials and the previous shooter had not been able to do what they needed.
The images had to be attractive enough for menu use, arty enough for the web and collateral and still stay within budget. Well, yeah… there’s always that budget thing. The twist was that we had to do two shots of each dish… one for the menu and one for a more ‘artistic’ collateral piece.
Because of the nature of the food, it was best to do it at one of their locations and luckily enough it was near where I live. I took an afternoon and scouted the store. I wanted to check surfaces since they insisted on using their table surfaces for the shoot. In this case there were several tables that were nearly pristine.
There was also a huge window near a corner of the restaurant that faced east. This window was under a walking area that was covered. At 9 pm the light would stop flowing into the restaurant and we would have soft window light for most of the day.
I decided that we would do the two setups at the restaurant. One for the ‘menu’ type shots and one for the more ‘artsy’ shots as they were described to me.
Small sheets of shiny white paper (for cutting into small reflectors)
We began by setting up the small softbox on the boom and positioning it above and slightly behind the table where the food would be setup. I made sure it was close enough to the kitchen area so we could be quick in getting those shots styled. (You can see a diagram of the light setups farther down the page.
I added a medium sized white fill card to the immediate left of the shot. I let the right side go without any fill so there would be some direction to the light. Even if it was a small amount of fall off, it would let the ingredients have a dimension to them as well as keeping the bowl with a slightly darker side.
The softbox gives a soft, slightly back light. In front of the set I placed a small white reflector to keep the shadows at bay. It is about 10 inches in front of the set and below camera. Without that reflector, the shadows would be extremely contrasty toward the front.
By keeping the light on a boom, it was also easy for two people to style the images. We had to do the whole menu in one and a half days, so there wasn’t a lot of time.
We placed the bowl in position and then brought the ingredients all around it. I had a staging area for the ingredients and would have the manager get the things needed for each dish ready before it came out. We then were able to move that small amount of things on to the set. I styled it with a classical approach of ‘hero’ and supporters.
Even though I had a tripod for the shoot, I ended up shooting hand held. It was very important to end up with the bowls at about the same perspective and size and that meant moving quickly. After the first couple of shots, I put the tripod away.
For the more artistic of the shots we moved the set over to a table by the window. The tables here had rounded ends, so that gave me some added tonality. Below is the same dish in the second location.
Here I used an 80-200MM L lens at wide open (and long) to shorten the depth of field and make the image more ‘fresh.’ I was using the ambient light from the window and the shutter speed was a little low for my taste. I broke out the tripod for these shots. I had enough room to move the camera around quickly on the tripod so it worked out pretty well. We eventually did some considerable work in post on these… adding text and such.
Coming from a low angle I could get some back light and sculpt the food. I also tilted the horizon and and added fill cards for the contrast. Opening the shadows was important, but it couldn’t be so bright as to diminish the back light thing I had going on. I tried a speedlight for fill, but even at a low power and bounced, it looked too bright.
We settled on two 2×2 white fome core boards held by clamps. One on each side of the dish. You can see them on the lime as it is reflecting the light sources. The boards were easy to whisk away as we moved into each shot.
I kept the shoot running smoothly because of the pre-planning that went into it. Scouting and making sure that we could have the run of that part of the restaurant for a couple of days let the manager know that we were cognizant of his need to keep the restaurant open and doing business.
Having the ingredients for each shot one shoot ahead made the styling go quickly as we weren’t waiting for some special ingredient… it was already there.
You can see how different the two shots look. One is very traditional, sort of a menu or recipe look to it. And the other has a more fresh, magazine or editorial feel to it. The heavy back light and angled horizon give it a bit of whimsy.
It is important that the food look appetizing at all times. Letting pasta sit for too long makes it look rubbery, and we were constantly rotating the veggies and other items into the fridge so they would not look old and spoiled. In the end a lot of food was prepared and we gave it to customers or ate it ourselves… not wanting to waste it.
I shot a few shots tethered to get the exposures correct and nail them down. After that initial testing, I went to shooting on the cards. I didn’t want the AD to start picking apart every shot and slowing us down. I knew we had what we needed and would of course ‘chimp’ it to make sure.
Shooting food is a lot of fun. It is demanding and can be crazy fast, but it can also be very rewarding when the images make the chef smile and people want to buy the product.
I hope you enjoyed this little tutorial. We are full of stuff for July so drop in again soon.