Clarion Call 2013: “Open to Creativity’

Clarion Call 2013: “Open to Creativity’

This will be a truly fascinating day. Plan now to make it a must listen. Selina is a great friend, and a consummate teacher/mentor. Her work researching creativity and its many manifestations will give you insights into the process you may never have touched. I am recommending this to every photographer I know!

NOTE: IF YOU SIGN UP HERE, WITH MY LINK, and decide to purchase the Clarion Call Four “Open to Creativity” program, you will also receive a code to both of my UDEMY Courses to register for FREE. That is a $100 value. In order to qualify for that, you MUST sign up for Selina’s program from the links on this page. I will be notified from Selina when you purchase, and a Free Code will be emailed to you ASAP.

And whether you purchase or not, you absolutely MUST listen in on this extraordinary seminar.


Clarion Call 2013: Open To Creativity – Five of the World’s Greatest Experts Deliver the Steps, Practices and Knowledge to Truly Open To Creativity

Five  of the world’s greatest experts have joined teacher/guide Selina Maitreya, for a “first ever” event to deliver the steps, practices and knowledge that all creative souls must take in order to truly OPEN TO CREATIVITY.

In today’s world, those seeking to develop a Creative life, build a creative profession or simply release the artist within have few resources to support them. The key to living an artistic life is to learn how to connect to the creative muse, the higher self and to stay in the zone 24/7.  Doing so enables those seeking to build a creative life with a direct connect to true creative power, deeper relationships, more financial prosperity, excellent health and peace.

Clarion Call 2013; OPEN TO CREATIVITY is a worldwide online event that brings 5 of the world leaders together to share information and inspiration for the purpose of transformation. CC2013 will take place March 28, 2013 from 12 pm EST -7pm EST. This is a free, live event hosted by Ms. Maitreya.

Joining Ms. Maitreya will be leading experts Jean Houston, Jill Badonsky, David Meggyesy, Barbara Biziou and Jeffrey Van Dyk.

Each featured expert will share their knowledge, insights and practices that will help all Creatives to:

  • Bring the artist within out into the world 24/7
  • Re-Open their sensory systems for maximum creative potential
  • Access higher states of creativity
  • Break through creative blocks
  • Move through procrastination
  • Build a life that supports the artist within
  • Develop abundant lives through their connection to creativity

During 6 hours of nonstop content, participants will learn and experience:

  • How to honor your responsibility and bring your gifts to the world.
  • How to release the artist within and bring your creativity front and center
  • A fun and enjoyable meditation that re-opens the sensory systems for maximum creative potential
  • Rituals to start the creative process
  • The importance of you the artist as athlete
  • The importance of redefining the concept of competition
  • How competition helps you open to creativity
  • How to leave creative blocks behind
  • Tricks and Triggers for starting the Creative Process
  • Secrets to move you through the “old paradigm” of starving artists
  • Strategies to build prosperity

“Building a creative life is a possibility for everyone on our planet.  Whether you are an artist, a person who loves creativity or a being who is choosing to live creatively, working to connect your inner and outer lives has several benefits.  Your life becomes deeper and richer, your relationships become more long lasting and beneficial and abundance in your life is everywhere, financial, health and well being, “shares Maitreya.

“As a guide to Creative Souls I am committed to helping as many people as possible discover their path to building a life that is deep rich, meaningful and prosperous. I am thrilled to welcome legendary teacher Jean Houston, author /lecturer Jill Badonsky, author/lecturer David Meggyesy, world ritualist/author Barbara Biziou and teacher Jeffrey Van Dyk to Clarion Call 2013.

I encourage you to join me and my guests for a FREE 1 day telesummit and experience their knowledge and wisdom as you learn what you need to do to OPEN TO CREATIVITY.”

Seating is limited for this event. Registration details are here.

About Selina Maitreya

Sometimes the Greatest is Releasing it in others…

Selina teaches. She illuminates a focus and a purpose for creative individuals of every version and variety. To be “creative” is to make use of one’s divine gift. “Divine”, in a sense of something that flows through you from a place beyond you. Selina helps you release the grip of doubt and move forward from stagnation (a nation you do not want to live in). Selina teaches transformation.

Selina walks the spiritual path with her feet firmly planted on the ground. Selina has a long and respected history of working with and advancing the careers of creative types, especially in the visual realm.
She is now taking that value and vision into all manner of creative enterprise. Whether it’s writing, painting, photography, knitting, pottery, dance, music or a thousand other less-than-obvious creative endeavors, Selina can help you think, work and live a creative life.

At the core of all creativity is a desire and passion to connect. Selina re-energizes and renews that connection.

For Selina Maitreya, creating symbiosis in relationships and empowering the artfulness of the soul are serious personal and professional pursuits.

A life of consulting, partnering and immersing herself in matters of vision and creativity has fully informed her belief system, which Selina offers wholeheartedly to her students. Create a life of human being.

Chronicling Selina Maitreya
Selina has spent over 30 years as a consultant to creative professionals, an author, a internationally acclaimed lecturer (over 100 dates and counting) and developer of several professional workshops. She has served on the Board of Directors of the Boston Graphic Artists’ Guild and is a former correspondent for Photo District News. She has been profiled by The British Journal of Photography, Light Years (Ooty, India), ADWEEK, The Boston Globe Magazine, and PDN. In addition, Selina’s opinions and knowledge on the business of selling creative services have been included in articles in a variety of publications.

The creator of the mega online telesummit CLARION CALL, Selina has brought together thousands of creatives with international teachers resulting in massive growth for all. Unleashing, redirecting and invigorating creative energy is what Selina does for “creatives” of any kind, in any discipline.

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New Webinar: ” Up Your Game – One Assignment at a Time”

New Webinar: ” Up Your Game – One Assignment at a Time”

You will be receiving an email newsletter from me on Tuesday, January 22. It will come from me through Mail Chimp. If you do not receive the email on Tuesday (check your Spam folder), let me know IMMEDIATELY. The newsletter will be where many of the important topics will be discussed, and a notification of the newsletter will be made on the private site we are setting up for P52 PRO.

The email will contain important information regarding image sizes for critiques, where to put them, how to get into the private page and more.

Thanks to each who have signed up. We are nearly ready to close registration – only a handful of seats remain. This is YOUR year. Let’s make some noise!

Project 52 is a fascinating, intense, creative, portfolio building experience for serious photographers, emerging photographers, pro-am’s and any photographer who is wanting to be more professional in their work. We cover idea development, planning a shoot, lighting for style, creating unique visuals and presenting them in a professional manner. No matter what you are currently doing photographically, this online workshop will kick your butt, challenge you to be better and provide a safe and encouraging community for helping you to grow.

You may have heard about Project 52 and seen some of the amazing images that came from the photographers, and now is your chance to get questions answered, find out more about it and get involved. And it costs you nothing to be involved in the FREE version and only $15 per month for the PRO.

We are full for this group.

If you would like to be notified of the next group starting up (if there is one) drop me a note at with the subject line “P52 Notification” – please use that subject line so I can keep the emails together.

Here is the First Webinar: Enjoy. If this doesn’t answer your questions, let me know what you need. I will note that we are not too far away from closing it for this session.

Second Webinar (Saturday Edition)

Project 52 PRO is a very exciting way for a photographer to challenge themselves, be challenged and learn to shoot to commercial standards.

-52 weeks of instruction.
-52 weekly assignments
-52 weekly reviews and critiques
-52 hours of reviews to keep for your own to listen to again
-52 weekly informational videos for you to keep

We cover shooting, lighting, bidding jobs, finding work, marketing and portfolio building.

North America / Europe / Mid East / Asia: this year with the PRO group, we will be having two different critique shows, so photographers from Europe and Asia will have a decent choice of times for their area.

Whether you want to become a professional photographer, a pro-am weekend shooter or simply be a better photographer, Project 52 is the place to be.

We are currently full for this group. If you would like to be notified of our next group, send a note to me at with the subject line “P52

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Meet Matt Dutile: A Passion for the Image

Meet Matt Dutile: A Passion for the Image

Matt started his photography career here in Phoenix about 4 years ago. Actually, four years ago today as I understand it. His work is focused on travel and lifestyle, and he is working for several clients that have sent him to some pretty cool locations.

You can visit Matt’s website here, and see some wonderful images.

Enjoy this interview with Matt. He will take us through some of his favorite images and assignments.

A few of my favorites from Matt’s work.

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An Open Letter to a New “Photography” Blogger

An Open Letter to a New “Photography” Blogger

(from a recent forum post where a new blogger was talking about ‘getting out there and doing it… going pro.)


I just looked at your blog and I have a few questions.

Who are you trying to reach with the blog?


Or other photographers?

Clients would be a good focus, as they will actually hire you. Clients will want to get in touch for a photograph if you inspire them.

Other photographers maybe not so much.

Alright, never.

Other photographers are never gonna pay you for your photography.

Posting about gear is photographer centric stuff that your clients do not care about. Posting that you are just starting out is great for other photographers to ‘share in the adventure’ – but as a client, I don’t really want to be a part of that early, uncharted course.

I’ll wait until you are sure of what you are doing.

Posting that you are running out of money means you are not a pro, or someone that someone else is hiring, and I am not having any of it.

The people who may be interested in this information, ie; other photographers thinking about making the jump, will never ever be a part of your bottom line.

I’m new.
I am not sure how to proceed.
I have cool stuff.
I am in serious financial straights.
Please hire me before I drown in debt and my kids hate me.”

This is not, I repeat NOT a marketing strategy. It will shut you down before you even stand up.

In addition, you call it a “Photographic Diary” and yet there are no photographs, it has no visual identity, and the information is more about the business you do not have rather than talking about the cool stuff you do. In addition, the theme you have chosen is, well, boring and not interesting at all to look at.

We are in the visual business, and something boring is NOT gonna let people know how good you are with visuals… right? Get a new theme and make it something interesting to see.

Then do these things…

1. Talk to your clients. Blog stuff that makes seniors want to shoot with you or brides just die to meet you (or whatever your niche is). Talk about how you solved this challenge or how much fun it was to shoot with that subject, or how you find locations… stuff to make clients take notice.
NOTE: They do not give a crock of shit about how fast your zoom is.

2. Photographs on every post. Post about photographs, not photography. Posts on subjects, not lenses. Make people think that all you ever do is make photographs. Cool photographs. Even, ahem, ‘awesome’ photographs.

3. Become an expert in what you do, in the language of who you do it for instead of your competition. Don’t speak photographer speak, use real people speak. The real people that may think you make great pictures cause of your cool camera speak. They are not the enemy, nor clueless idiots, they are your clients. LOVE them.

For instance:
“I love working with people of all ages, and can take a few years off your portrait if you would like…”


“I use layers in Photoshop to soften the separate channels of color and texture, and then blend them back in with masks to make the lines around the eyes softer.”

Trust me. Telling a forty year old woman how you are gonna use all that technical wizardry to make her look younger is not of any interest to her. That you CAN make her look a shade over 34 IS.

And lastly… never never never complain. Complaining sounds suspiciously like whining to a lot of people. When things are down, show your most lively photographs. Look more busy than you really are, and convey the fact that you are really busy because people love your work and wouldn’t it be cool if the reader could have an opportunity to have such a blast with you and get some incredible photographs.

You didn’t ask for a critique, and I broke my rule about never doing it without being asked, but since I am waiting for the mac to do some video rendering I felt… oh what the hell, why not.

The advice is worth exactly what you paid for it, but I would ask you to consider my concerns as I have a real affinity for people who actually DO shit over those who stand on the sidelines throwing stones.

Good for you for getting out there.

And great luck in all your endeavors.

- wizwow.

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Business Slow? Have You Tried These Ideas?

Business Slow? Have You Tried These Ideas?


I mean today…

These are simple ideas, built to do quickly or without being in a rush. Do at least five of them every day.

1. Have you checked in with past clients? Have you kept up with them? And more importantly, have you kept them up to date on what you are doing? Past clients are one of the best ways to keep cash flowing through your business. It takes so much longer to get a client than to keep a client.

2. Have you shot something for your portfolio lately? Have you post-processed any images from a recent shoot and added them to your portfolio? I cannot tell you how many consultations start with “what have you added recently” are answered with “I have been too busy to get any new work up.”

Great… if you are too busy to put up new work, why are getting a consult on getting more clients? What?

3. Personal note, message, call or Amazon Gift Card to someone who has been a supporter or evangelist for your work. The folks who love you are your best advocates. Treat them like gold… no, treat them like diamonds.

4. Put together a set of goals for the week? For the month? Just make sure they dovetail into your master goal set.

… … You do have a master goal set, right?

5. Check your business plan. How is it going? Do you need to change it one way or another?

Most people make the business plan and then never look at it or modify it. You must modify it, and you must continuously look at it and review it. Otherwise, what was the point of the exercise you went through to create it? It is a living document that needs your input and nourishment to be effective.

6. If you don’t have a business plan, grab a napkin an sketch one out. Seriously… do not do this on a computer. Write it down on something that is quickly modified. Use charts and boxes and lines and squigglies to get what you want to make sense.

A good mini-business plan for a photographer should be about 2 pages… max. This is not a bigass business plan, this is a short, to the point, no bullshit mini business plan.

7. Contact a mentor. if you don’t have one, find one. Then get in touch with them and ask them for guidance. Asking for help is not a bad thing, it is a damn good thing to do. If you are struggling, there are people out there who have struggled the same way and found pathways out.

No, finding a mentor is not easy. It shouldn’t be. If it were it would be of little value. Did you ever notice that the most highly valued things and positions are the hardest ones to attain? Almost like it was planned that way.

8. Brainstorm like crazy to find new and exciting ways of presenting your work, ideas, photographs, methods, and style to those who want to hire you. Work on that presentation. Work really hard on that presentation.

9. Think about what you have and if there is any way those skills or assets could be used to create new income streams. Do you shoot stock? Should you? Are you able to do a few seminars or workshops? Can you do something else with the downtime at your studio?

Maybe you don’t need the extra income, but thinking about ways to make money with what you already have is a great thought exercise that will probably lead to something new.

10. Breathe. Take some time to focus on your own person. Take in a ballgame, go for a roadtrip, or simply read a book in that great old chair in the lawn. Sometimes it is so important to step away from the everyday struggles of business, and let the fires burn in the background. Don’t worry, your self conscience is still at work looking for ideas and filtering out that which will not play out.

So even if it seems counter productive to step back, it can actually be one of the most important tactics to use. And you aren’t leaving for a week… just a few hours or a half day is what you need.

In these crazy days of marketing fatigue and social media burnout, it is a good thing to remember there are other ways to recharge and regroup.

Till next time… now where is that book…

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Three Bidding Fiascos: Be Prepared or Stay Home

Three Bidding Fiascos: Be Prepared or Stay Home

Recently I had an opportunity to sit and chat (over delicious Mexican food) with two very good photographers. Dave and Steve are both well seasoned, and full on commercial photographers here in Phoenix.

As things do, we began discussing gigs and some of the war stories we all love to bring up at these sort of little social events.

What emerged were three incredible stories of how unprepared photographers have screwed up big gigs, and themselves as well.

I bring them to you with the hope that they may inspire you to not make the same mistakes.

Fiasco Number One.

A client of nearly ten years has been doing quarterly updates to their national and regional advertising. The images run in several regional publications, newspapers and in-store Point of Purchase displays. The photographer that has been shooting the work for them was charging $12,000 per shoot based on the usage.

This rate had stayed fairly steady for nearly 8 years. Mostly because the photographer was doing a lot of work for them and kept this price steady as a favor and so that they could budget without getting bids each time.

The last quarter he did not get the gig. A new photographer had pitched them and told them he was happy to shoot it for $3000.

This photographer could probably have gotten the gig at $10,000 and made $7000 more if his work was good. The interloper, having no idea at all what the gig was worth, just screwed himself out of at least $7000, maybe more.

He also set the new bar at $2500… which is unrealistic in the commercial world with that kind of usage.

Why would he do it for so little? I can imagine that he had no idea of what the value of commercial photography is set at, nor is he aware of usage and how usage is priced. Look, this is a billion + a year client, and these images are very important to their marketing.

(Solution: Know the industry. Know the market. Get involved with that part of the industry, and get help on shoots that are for national clients. There are consultants and websites that can help. Wonderful Machine has people who can help with bidding on a per bid basis, and fotoQuote has a service that will help you put together something that makes sense.)

Fiasco Number Two

The client is a national ad agency with regional offices. Their client is a celebrity.

The gig involved the celebrity and an endorsement of a beauty product. The shoot was a buyout, with everything from national advertising to electronic media. Three shots of the celebrity with and without the beauty product and one shot of the product itself.

The bid was created using standard bidding and buyout parameters. And the photographer actually wanted the gig so the bid was modified (down a little) to a rate of $40,000.

All was set and agreed to… then… nothing.

The photographer received a phone call from a photographer looking to rent a studio for a ‘celebrity’ shoot. Turned out that they had looked at another photographer and had decided to go with her.

She was shocked that the rental was $300 for the day. She had bid only $2500 for the job and felt that if she spent $300 on the rental studio, she would not make enough.

Ya think?

How about craft services? This is a celebrity, her entourage, the ad agency entourage, MUA, hair stylist, stylist, and wardrobe person. Food alone could easily be $600. And of course, the photographer had no liability insurance, which is insane with that many people on set.

In the end, the agency lost the account. Why they would have even thought that someone quoting $2500 for a gig of this magnitude would have a freaking clue about what the real world brings is beyond my understanding.

(Solution: Get educated on licensing, why rights matter, and how much a shoot of this size and usage requirements would be. The above resources are important, but there are professional sites on line as well as the peers in your town that may help you work this out. And if they are not willing to help, they are totally assholes. Find someone else to help. Dig, research, dig some more.)

Fiasco Number Three.

A photographer was called to bid on a job involving widgets… lots of little widgets. The bid was for simple “drop and pop” shots of 450 items.

When the time came to begin the planning for the shoot, the client informs him that there will actually be three shots per widget.

At the same price as negotiated… but the new shots involve different angles.

The photographer tried in vain to explain how the light was different and how having 1350 shots meant much, MUCH, more time.

But to no avail.

What should have been a 2 day gig stretched into 6 days of blinding quick shooting and upset clients (it should not have taken this long) and more.

It was a disaster for both the client and the photographer.

(Solution: Actually, I told a fib above. The photographer was me. And when I was told that there were far more images than expected, I rebid the gig. And when they said it was too much, I politely declined the gig. They found someone to do it though… and there ya go.

That photographer is happily (or whatever) shooting boring, monotonous widgets at $3 a piece. By the time he is done, he will have worked for over a week for a rate that should have been one day.

I have the experience, both in the bidding and understanding of how the process goes, to make decisions that will not harm myself or my industry.)

Not much else to say here. I understand that there are a lot of new people in this business. That is a good thing.

That there are so many who haven’t or will not take the time to actually learn about the business they are in is not a good thing.

Don’t get caught on the outs… get educated in how it all works.

BTW – our photographers at Project 52 are learning all about the industry including bidding, shooting to layout, creating promotional pieces and building a portfolio. And that is a free site for interested photographers who don’t like being clueless.

Just sayin’…

And if you use the Promo Code “Lighting Essentials”, you will save $20 off my current class at UDEMY.

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