Let’s start the basic lighting off with light from each side, with an optional top light for fill (or needed top rim).

But this is not as simple as lit may seem. Just putting the lights on the side is not enough. You must make some

Just putting the lights on the side is not enough. You must make some decisions about where on the side they go, how close, at what angle, and whether the light is in front of or behind the product. This is finesse work, and you must make sure you take your time to get it right.

  • Where are you putting your highlights?
  • Do you need a bright edge to pull the product forward?
  • Do you need a dark edge to give the product dimension?
  • Do you need a spray light for the background or will a plain color work?
  • Scrim or softbox?
  • Shoot angle?
  • Top light?
  • Is the product straight?
  • What does the label look like?
  • Do you need to add some fill cards for reflection?

Each of these questions will lead you to more finessing.

This is how you can get that glow on the background like in the axe ad we looked at.

The Lexan is curved at a very slight angle behind the product. Above it is a scrim, and the light behind the scrim is close enough to create a hot spot in the scrim being reflected on to the shiny Lexan. It is a simple move, but very effective when used right. It can create a soft glow behind the product without a horizon. And the shiny surface allows the reflections to be a part of the design.


Non-translucent bottle(s) keeping logo and label well lit, and perfect, clean lighting overall.

Submission: 2 shots of bottle allowed for variety, PLUS behind the scenes set shot.

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