Going Pro, LE News and Info - Saturday, July 25, 2009 16:35 - 14 Comments

10 Web Site Strategies for Emerging Photographers

10 Website Strategies for Emerging Photographers

As a photographer and web designer, I really believe that the website should be a vehicle for making business happen, and connecting with clients and possible clients, not just an online brochure or replica of a print portfolio. Too many shooters have websites that simply mimic the old passive model of advertising and promotion. “Here are my pics, got a job?” Today, that may not be enough when you are an emerging talent. With less capital, less fame and a challenging working environment, there are things that must be considered when creating an online presence.

As the web moves solidly into a more interactive mode (Google Videos, YouTube, MySpace, FaceBook, Flickr, Twitter and more), it makes me wonder why photographers are creating websites that are more web 1.2 than web 2.0. (Before you write, yeah, I am over that 2.0 term too, but for now it works for our purposes.) Again and again I visit photographers sites totally done in Flash with no visible search engine ranking, no collaboration, no customer tracking, no interactivity – and, for the record, chasing your thumbnails around to click on them isn’t interactivity, it’s annoying.

Too many photographers seem to turn a deaf ear to the basic tenets of the new web, preferring to have monstrous, slow loading, nearly impossible to update sites that look far more like a commercial than a resource. I see it first hand as a web designer. Recently I had to turn a design job down because it just went against all that I believe in on creating useful sites instead of brochure sites. The photographer has nice images, and is just starting in the business, yet insists on having a site that will never be indexed and will drain him of assets while he has to traditionally market his website instead of having it found by people looking for what he does and his services. Spending money on advertising to drive visitors to your site is backwards, folks.

With a careful eye toward his budget he will end up with a beautiful site, with music and 60 images that will cost him a fortune to change out. No interactivity, no collaboration, scheduling, estimates, client area, CMS or CRM… just a site with images. And every time he wants to add an image, or change an image, or whatever, he has to go back to his Flash designer with the change, and some bucks. That restricts him too much in my opinion. Yes, there are some Flash designers who can build a backend management system for him, but not for his budget. So, to me, it seems like wasted bucks on a site that needs even more bucks to promote it, and will only be seen by those who have been prodded to visit.

Definitely last century web-think.

I have ten must-have’s for photographer’s websites. Let’s take a look. I have found some examples to go along with the information, so be sure to say hi from LE when you visit their sites.
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