This was a most incredible assignment over at Project 52.
Based on a single layout, supplied to the photographers, they had to complete a faux assignment from an ad agency that was representing a Pharmaceutical Company. The point of the ad was to show how a new pill could allow oldsters to feel like they were younger. The product addresses an eating disorder, so the focus was on having “lunch”. There were few creative directions; the photographers could look at the assignment from a contemporary perspective, shooting older folks behaving more like they were young, or in a nostalgic way showing how much fun it was to have lunch when they were younger.
The work was simply amazing.
I want to share their work with you here. It is really exceptional. The images are linked to the photographer’s Flickr page. If you like the work, let them know by clicking and leaving a comment.
Wonderful work all around, guys. I wanted to feature this on the LE page so we could get even more viewers.
Wanna join in? Doesn’t cost a dime, and you do not have to ‘register’ or give anyone your email. This is Real Life, baby. Show up, work and get it done. See Project 52 for more information.