I recently completed an assignment for an advertising agency here in Phoenix. The Lavidge agency has been around quite a while and it was a lot of fun to shoot this industrial gig with them. The client was United Rentals – a major player in the tool rental niche. These guys have everything from wrenches to cranes.

Tim (the toolman) Taylor would have been in heaven here… heh heh heh.

Whenever I am on assignment, I try to get personal work done as well as completing the assignment to the satisfaction of the client (and myself). If we had a bit of down time or were getting another shot set up, I took advantage of that opportunity to make some shots of these guys… an elite group of guys who know the ends and outs of all kinds of equipment.

While there we shot lots of large tools and heavy equipment for the client. I got some portraits mixed in with the tools, and that’s what made it even more fun.

Gear wise:
Canon 6D
Canon 60D
20-35 Canon L
24 – 105 Canon L
50 Canon f1.4
100 Canon Macro f2.8
135 Canon L f2.0

6 Profoto Compacts
Assorted speedlights
Large Softlighter Umbrellas
54″ Octabox with Grid

And – Charles… thanks buddy.

Below are some of the portraits I shot while working on this gig.

They are of men. At work.


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