Shooting Fine Homes as Portraits

February 25th, 2008  |  Published in Photography

Shooting Fine Homes as Portraits

New York Times:

“It gives the house cachet,” Mr. Penner said, “and may even give it an edge in the market.” Elliott Kaufman, a well-known architectural photographer, recently started a company called Legacy Editions because he noticed the growing interest in photographing homes. He not only takes the pictures, but interviews clients about how they live, including their favorite time of day in the house and what space they particularly like.

Then he puts it all together in a hand-bound coffee table book. Some clients, he said, have books made for each house they own. His fee starts at $3,500 for a day of shooting, comparable to his magazine day rate, and $3,500 more for the bound book, and it climbs from there, depending on the time spent and the number of locations.

“Ultimately, I’d love to have one big coffee table of all my homes, divided into chapters,” she said. “It preserves that moment in time and in your life, and it’s a way to keep those memories alive.”

Often, the decision to hire a photographer, for fees that can run to $75,000, is made when someone buys an architecturally important house or oversees a painstaking renovation. Dana Garman, 35, and her husband, James Jacobsen, 36, commissioned the architectural photographer Julius Shulman, who is 97 and whose prints now sell for $10,000 and up, to do their home in Los Angeles. (Mr. Shulman’s archive was recently acquired by the Getty Research Institute, which like the Getty Museum in Los Angeles is owned by the Getty Trust.)

This may be a nice niche for some photographers who can capitalize on it. You need a portfolio to die for and probably a couple of books to show. If you are working in an area that has very large, estate type homes, this may be a way to get some additional revenue from new sources.

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