GumGum Tries a New Model for Licensing
February 14th, 2008 | by Don | published in Photography
Licensing media for the Internet finally makes sense.
Offline, content is licensed for a finite period of time to a predictable audience. Online, content lives forever and usage is unknown. This begs the question: How do you fairly monetize a license when circulation is unpredictable? GumGum distributes, tracks and monetizes every view a piece of [...]