I work with photographers on a one to one basis. I will only work with those who are really interested so we have a discussion on what is expected from both sides before the engagement.

This weekend I had a conversation with a young photographer who wants to be successful in the worst way. Actually… I mean that exactly as stated… the WORST way. Her answers and comments were all about how she knew it couldn’t be done, and how everyone on Flickr thinks she isn’t ready, and how much she owes for her car and her apartment and how this and that and something else will simply not let her go.

OK. I get that. I really do.

So?

Bad decisions were made, bad advice taken, bad directions followed. So what. Today is the day when all of that can be left to ‘yesterday’s screw ups’.

“…Regrets I’ve had a few
But then again too few to mention
I did what I had to do
And saw it through without exemption…”
— Frank

So today we move forward and make things happen “Our Way”… we live an exceptional life. We believe in our work and our own ability to make things happen. We force the changes needed in our selves to make things happen.

Make. Things. Happen.

My partner, Robin, has a vanity plate that is “MKITHPPN” – and she knows EXACTLY how to do that. Every day. And she is in such demand that it is amazing. (I am so happy that she is my partner and not my competition… heh.)

But not everyone wants to make stuff happen. Not for others, and not for themselves. I get that too.

So today on LIVE we will discuss these very well documented ways to remain average, unremarkable, mediocre and safe. Just for those who want that desperately – like the young lady I spoke with this weekend. Oh, for those of you who may NOT want to be unremarkable… join us. You will learn a great deal too! 😉

(Got this link today from a twitterer… Cool T-shirts for photographers who value their work.)

HOW TO BE SUBSTANTIALLY UNREMARKABLE AS A PHOTOGRAPHER:

1. Visit Photography Forums and listen to everyone there, taking their word as gospel, their critique as legitimate. Do no research on those telling you what to do.

2. When someone who has a great photographic reputation states something, simply accept it… and adopt that strategy as your own. Never question or filter. Never alter for your personal situation.

3. Go to Photography School and incur a huge debt that will have to be dealt with by doing things other than photography (in most cases). Yep… you can get a job at a local QuickiePrinter as their ‘layout’ guy… you gots a degree!

4. Never travel outside your small sphere of influence. Both physically and metaphorically.

5. Only shoot one thing… Glamour, or Architecture or Still Life. Concentrate and be single minded in your approach to photography. I mean, that’s what the ‘experts’ tell you… or at least that is what you thought you heard.

6. Never quit your day job and be satisfied with shooting occasionally on the weekends (if, of course, the models actually show up). Day jobs are so much more reliable. Except, of course when they are not and you find a pink slip on your desk after lunch one afternoon.

7. Don’t keep a journal – either online or in a book. None of the really successful people do. Heh.

8. Buy lots of stuff. Go deep into debt on cameras, houses, cars, bigscreen tv’s… oh hell, there is so many things you can owe money for while watching the value decrease. Many of our friends and neighbors have turned into a life style.

9. Spin wheels. Find excuses. Dig deep for failure. Create strawman arguments against success. It’s a litany, but all are guaranteed to help keep you mediocre.

10. By all means necessary, do nothing to make your work, your vision, your thoughts, your images stand out. Take great care to keep all of them to yourself. Probably not any good anyway (see number one above.)

As you have probably guessed, these are NOT the ways to become successful. We can read them and chuckle, but then we remember the people we have met and currently know who are actively working on one or more of the above. Far too many have adopted most of the above as a strategy.

And that’s not a strategy for success.

That’s a strategy for never failing.

Here is our audio discussion from Wednesday’s LIVE show, February 9, 2011.

UPDATE: Just saw this video with one of my main influences, Seth Godin. Excellent.

Follow me at Twitter, see the Workshop page at Learn to Light for workshop information, and catch me this week at Selina’s Clarion Call 2011. Next up for workshops is Austin, TX, Sacramento, Omaha and West Palm Beach.

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