One of the most popular workshops we do. This is an intense, shooting workshop where we study the work of 8 top level photographers to learn what they do, how they do it and why.



The students who take this class tell me they learn so much about shooting still life that it changes their approach to photography. An intense, but totally fascinating look at shooting inanimate subjects.



Interested in a system that will help you find commercial clients in your town / city / region? This system works. It simply does. Join me for a full on discussion of why and how this Thursday evening.


Find Photo Clients NOW Webinar This Thursday

Find Photo Clients NOW Webinar This Thursday


I want to share a few things about the Find Photo Clients Now System, and why I know it will help emerging photographers in smaller markets develop a real and meaningful approach to business.

I will discuss how it came about, how I used it successfully in three businesses, and how it is working for many of the P52 members who are currently using it.

I am not a guru, nor am I gonna spend 30 minutes trying to ‘sell’ you on it. The free stuff that is part of the system is valuable as hell, so this is just a discussion on how it works.

Guest photographers who are using it will be in attendance as well.

Join us on Thursday, 5PM Pacific, for the webinar.

Sign up here.

Why I Changed the Approach to Find Photo Clients Now




I have wanted to teach this system for quite a while now. It works. I know it works because I have helped dozens of photographers to use it and make it work for them.

There is a wave of teaching going on out there, and it is something I love to do. So I bought a course on how to build a course and found out that I already know how to build a course. I was just $1400 lighter in the discovery.

No matter. I want to make the best courses around and I think I can do that my way. the “engaged” way.

I call it the “authentic” way.

The course I bought teaches one how to make courses that run themselves. “You’ll make more money” they say. “You wont have to work so hard”, they tell me.

OK… fine. But neither of those things turned out to be authentically of any value to me. I don’t teach to get rich. Seriously? I don’t teach to have a free ride or expect it to be easy. I teach because I care – not only about the students, but the material I am teaching as well.

So I changed it up.

Instead of me not being involved and it just being an online set of videos, I decided that I will be involved and work with the students to understand, implement, and be successful with this system. This means less ‘sales’ but it also means we get real interaction and real engagement. There are only 20 total students for each class.


I designed it to get more clients for my studio. And it worked. I implemented it in my ad agency and it worked there too. I have helped others implement it and it has worked for them. And I designed this system back when cell phones were new. Yes… it is a tried and true system.

Now we have the internet to boost us along. We have Google and Email and social media and did I mention Google?!?

The internet was like taking the system and giving a high dose of endorphins and stimulants.

Where it worked before, now it can work quicker. And with even more precision.

Let’s get one thing straight though – it is not a “get rich quick” scheme, or any kind of “secret” to success. It is not a shortcut, fast-track, eezypeezy solution that will allow you to work in your pajamas 15 minutes a day and make “big money”.

All of those things are bullshit. Pure unadulterated BS.

This is a system that helps you organize the businesses and people that can and will give you commercial photography gigs. From discovery of what your authentic work is to researching where those who hire photographers are, the system helps you identify the opportunities in your town, city, or region.

And we do this system to help it make sense to you so you can grow it into something that works for YOU.


Your success is my success. I sincerely want you to get out of the grind of having no clients, or shooting consumer work because that is all you have to shoot, and into the commercial / editorial / advertising world of photography.

Now there are those who will tell you that that world is dead. Most of those who are telling you that are simply those for whom it was not possible given the amount of work they were willing to commit. If you aren’t driven or committed, your expected successes will be commensurate to that low drive.

They blame the market, the President, their home life, the economy, and blah blah blah.

But they cannot answer the question “why are others who are less talented doing so well?”


My friend David spent two and a half months compiling his list, researching names, finding the clients and companies that he KNEW he could work for. If he wasn’t shooting, he was researching. When he finally hit the marketing he ended up with 6 clients that made that work worthwhile immediately.

And he hasn’t stopped growing. From local clients to international clients in less than four years.

The system – customized for him – keeps him on top of the business, and top of mind with clients and prospective clients.

But I have a confession to make. I am not an internet marketer. I am not a web ‘sales guru’.

I won’t send you 30 emails in a row begging you to take my course. That is really icky stuff… and it is not me.

I have set up a page that you can sign up to see if the system looks good for you. A small portion of it is available if you want it. And it is four highly informative videos you get once per week. After that I will send you two “offer” emails. One on the fifth week, and one when we open a new class.

That’s it. No “hurry up” emails. No “it’s closing at midnight” crap.

Just two.

That is authentic. Life offers you something and you either take it or leave it. I am not going to beg you to invest in this course. That is not me either. I am simply saying it works. I think you should try it.

You will be able to find, connect with, sell to, and keep commercial photography clients. Period.


Go to Find Photo Clients Now and sign up for the system. Full of info and no selly-selly.

As I said, your success is my success. And I love success.

BTW – if you want in the class that starts April 16, go directly here. We have 4 open spots.

(Header photograph by SohFong Ung.)


Sometimes we discover that we need a system to organize all the information we get thrown at us from every kind of media available.

That is what this system does. Like a highway map, it allows us to navigate all the available sources of commercial photography assignments and helps us identify the people and businesses that NEED our expertise to move their product.

I hope you take me up on this offer for the free training. And if you want the premium training, we will have classes starting whenever we have enough interest.

March Madness: 31; Making the Subject Look Cold

March Madness: 31; Making the Subject Look Cold

Making The Subject Look Cold

By Pablo Minier

(This is the last of the March Madness tutorials. If you want to take them all in, just click the March Madness graphic on the right and it will take you to a list page. We hope you enjoyed these little tutorials and got some useful info from them. A very big SHOUT OUT to all the P52 members who took the time to prepare these for you. Interested in next year’s Project 52? Stay tuned for the announcement coming in April.)

One of the challenges of food photography or any visual medium really, is to convey sensory experiences when your viewers can only interact with your image using their eyes. How do you let them know that a beautifully pour espresso is hot and fresh? Or that a steak is tender and juicy? What about a cold beer? That’s where visual cues come in. Fortunately our brains are an amazing feat of biological engineering so we are able to associate certain visual characteristics of different objects to how they feel to the touch or how they might taste or smell. In this tutorial we’ll cover one such visual cue: condensation.

Image 3

When the temperature of an object is colder than the environment that  surrounds it, water droplets will accumulate on its surface and that’s how we know that something is cold just by looking at it. So hurray for condensation! The thing is that this phenomenon doesn’t last for a long time, especially if you’re working on a studio with hot lights or even using window light. We need to find a way to takes advantage of this visual cue without having to pop our subject back in the freezer and wait for 15 minutes. Don’t worry, here comes glycerine to the rescue!

Image 2

The solution is rather simple, mix water and glycerine at a 1:1 ratio, pour your magic liquid in a spray bottle and be ready to be amazed. As it turns out this mixture when applied carefully will take a really long time to dry out and it won’t drip (unless you spray too much of course). So at this point you are probably picking up your keys and going out to your local store to get some glycerine; make sure to also get at least 3 totally different spray bottles while you’re at it (every bottle has a slightly different spray pattern that is further modified by the distance and angle that you use to spray your subject).

So there you have it folks, a nice and easy way to use visual cues to elevate your food photography. Happy spraying!


March Madness: 30; Building a Successful Instagram for Paying Clients

March Madness: 30; Building a Successful Instagram for Paying Clients

Building a Successful Instagram for Paying Clients

By Virginia Smith

Is it just about getting as many followers as you can?  As far as Instagram goes (and even twitter) it’s better to focus on up and coming brands, brands that are trending or that interact with their Instagram accounts was well as have a good following of art directors, magazine editors, agencies and bloggers. It doesn’t always mean a large amount of followers either. I have a friend on IG who has 25,000 followers from being involved early on with IG meet ups. She started to offer her work for sale and crickets…not much response.  She’s changing her strategy from just attracting followers to attracting gallery owners, art directors and agencies.  It’s also studying how the audience you target interact with their IG audience. Is the brand or following WORTH targeting?

My elopement photographer daughter ( targets Free People because many of her elopement brides wear the brand for their wedding dresses. (Using key words with a hash tag symbol # and targeting the brand itself with the @ symbol are the terms I’m talking about.)  She submitted a few Free People branded shots to their submission page and she got featured as well as 150,000 likes on the shot including 500 comments. She ended up with 200 additional likes, several elopement inquiries one of which took her to Costa Rica, one commercial inquiry still in discussion. It also gives her creditability her commercial clients.  A wedding photographer’s audience needs to continue to grow their audience as the new followers frequently are looking for a photographer while the older followers have probably had their weddings.  This is why she intersperses her wedding work with lifestyle work to attract the commercial clients.


When she and I collaborated on a styled elopement based on a children’s author I tweeted the author when it got featured. His mother tweeted all his friends and the publisher retweeted it. That led to another children’s author messaging me and we are planning an editorial collaboration as well as some paid marketing photography to expand his audience.  So using Instagram and twitter together can be a great strategy for building a brand presence.


The series I just finished is bringing me views from some interesting brands. It’s a test of a storytelling series of images from a Road Trip to Zion.  I purposely took shots of the model featuring her as a fitness model on the road wearing her favorite brands.  I created a list of products used in the shots (cosmetics, props, clothing).  As I posted each image, I tagged (@) and hashtagged (#) the brands as well as chose some of the hashtags the brands I am targeting use in their feed that day. Most people check the hashtags they use. The first shot posted featured boots by a particular brand. They loved it and asked to feature it however their terms of service meant that they could use the image in perpetuity for whatever they chose.  Not the results I had hoped for so I turned them down.  However it’s interesting that a leather maker saw it, commented and I’ve started a dialogue with another small leather company who would like to run a similar series.  One of the images got reposted by a major brand on their Instagram featured page that brought me additional views and followers.  I usually look at who is choosing to follow me so I was glad to see that many of the new followers are in businesses that would be in the market for photography.


From what I’ve observed from the younger photographers I network with that use it successfully, it’s consistency, focus and interaction that can lead to the right people seeing the work and translate into paying clients over the long run. It’s also interesting that it can be self-perpetuating. For example the client who hired my Sam Arroyo Photography and Arroyo Films for the Costa Rica elopement will in turn be featured on IG as well as submitted to a wedding blog, which also leads to more clients!  Getting the paying clients to post your images tagging you also leads to referrals and more work!  The images are available for viewing in hashtag searches online, which can lead to additional interest in hiring you or in the images themselves for stock photography.

There are many articles on the dangers of giving your work for free, looking at the terms of service in hashtagging a brand and user generated content being used without permission by brands that should be researched as to the perils a photographer would want to avoid.  After researching and trying out different strategies I am targeting brands that have a submission process for images they use to repost from. One has to decide what the end goal should be. Right now, for me each new series is designed to build an audience who are connected to commercial photography, art directors and growing businesses. Hopefully carefully chosen hashtags can prevent implied consent yet attract the right audience.  I am also looking to change my branding tactics with instagram so that potential clients can see my work in story format by running several images in a theme. When they see an image that’s numbered as part of a series, they spend more time on my feed viewing the series.  The end goal is paid work by building my own exposure.


I am also using the series (in this case “American Southwest Road Trip”) in my marketing materials as well. It will be printed as an accordion fold brochure for art directors and agencies.  In creating a series, I do not automatically share my instagram feed with twitter and Facebook.  I share a few of the series images on Facebook referencing my instagram and targeted towards a certain audience.  For a minimum investment I can run an ad targeted at art directors in my area for a week.  This is not so much to get work about to build a presence and it seems to be effective as more people will recognize the work when I network.  With Twitter I will try and connect with people I’ve met by name to look at the work.  I plan on uploading an image to a twitter post with a link to my website page with the images or to a blog post.  I’ve watched other successful photographers use this method successfully.  It also makes the work go farther when building a portfolio.

Social media has proven to build brands presence successfully over time.  But it’s not just a matter of posting whatever work you’re currently doing.  It’s posting with purpose and a plan.  Think about your audience and the results you are hoping for.  Play around with creative ideas to do just that and have fun doing it!  It’s pretty exciting when you start seeing what works.  I will be finishing a short series today with a stop motion video.  Can’t wait to see what happens!

Virginia Smith


March Madness: 29; A Different Approach to Table Top

March Madness: 29; A Different Approach to Table Top

A Different Approach to Table Top

A very common assignment when it comes to table top product photography is to capture a product in a neutral setting. Often you are asked to have white seamless background with no or without shadows and reflections.
The first approach is to just set the object on a white surface like a white Plexiglass, use a large softbox and a couple of reflectors like you see on the image.