One of the most asked questions I get when chatting with photographers is where can they find clients.
It is one of the questions I ask when reviewing a portfolio; “OK, these are nice shots. Who do you know who will pay you for this kind of work?”
Too often I get a sort of lost expression and some mumbling. Occasionally someone will answer with a couple of ideas – but usually what I call the “Low Hanging Fruit” of possible clients; magazines.
Well, there is much more to commercial photography than working for “magazines” and we need to identify those areas who will purchase our work so we can move toward getting them to do just that.
In this video, I discuss the discovery of “Channels” – vertical markets that help you identify the types of businesses that would be able to use the kind of work that you do.
“Discovering Channels” is part two of our “Finding and Keeping Commercial Photography Clients” program. Part One is on the blog and open to all. The entire series is free and open for subscribers to “In The Frame”.
This step by step program will help you build a solid client list, and help you keep them while you build your business. Many of my Project 52 members have been successful working this program.
Subscribers to “In The Frame” have gotten this information already. Please subscribe to get access to this video, and the next three. They are full of information you can use right now to help build a strong client list. “In The Frame” comes out each Sunday, and we never spam you. We focus on the business and art of commercial photography. And please et me know if this series is helpful to you.
The first set of images from the 8 Week Portrait Class came in last evening and they are really good. The class takes a close look at 8 major portrait photographers by analyzing what they do, how they accomplished their imagery and what the thought process was behind the work.
The students then create a shot that was inspired by the photographer we studied. The goal for some is to replicate the style (to see if they can capture it) and for others it is to simply be inspired by the work and then create something within their own style that pays homage to the photographer.
We call it building the toolkit. The more ways you can think of to create an image, the more your creativity will take over. Creating your own personal style is the goal, learning from those who have great personal style is a method that works.
This first image set was inspired by the work of Skrebneski.
This portrait class (and the companion 102 class) have been huge successes. The students are fired up and some are saying they are making the best images of their lives.
We look closely at the work of 8 major portrait photographers and study their way of working, lighting, posing, gestures, style and presentation. NOT in order to copy them, but in order to find the elements that ring true with our own experiences and aesthetics. To be ‘inspired by’ is the goal, and we all want to be inspired by the best.
Skrebneski, Karsh, Moon, Lindbergh, Ritts, Winters, Sieff, and Coupon are amazing photographers. Each brings something to the art of photography that can inspire us to push harder, light better, be more deliberate with our work.
Many of the students remark that their images coming straight out of camera are better and better. When we think deliberately about what we are doing, the quality of the work cannot help but get better.
We currently are enrolling for a class that starts May 19th, 2015.Get more information here. These are limited engagement classes.
I love Photography Books, and have a wall of them waiting for me when I have some quiet time and simply want to stimulate my brain. From early works of Steichen and Cunningham to books by Demarchelier and Watson, the photography book is one of my great loves.
There was a moment a few years ago when I thought the era of photo books was coming to an end. But lately so many great books are coming on the market that it gives me renewed hope that they will stay with us for a long while.