What I’ve Learned So Far: Eleven; “They Don’t Pay Me Enough To…”


Have you ever heard someone say this?

“They’re not paying me enough to do my best work.” Possibly some variation of that?

What a terrible, awful, self-defeating way of doing anything. It’s an amazingly stupid, self-absorbed sense of entitlement that brings nothing but disappointment and failure.

When I hear someone saying that I can only feel a twinge of pity for them, and a sharp desire to smack them up side the head.

And fire them on the spot.


Because they agreed to do the job. At the rate that was offered.

The “job” is to deliver the best image possible. The rate was there to accept or deny and they accepted it.

Did they tell the client “Well, I will do it for $200, but I am only gonna give you 50% effort cause it is worth more than $200?”

No, of course not. They took the job and then did a crappy job because they felt entitled to more than they charged. And that is not only a deceitful, petty way of cheating the client, it is unethical and will lead to eventual failure of the photography business.

Look, no client wants a crappy job. They want the best they can get. That is what they are expecting when they hire a photographer to do the work.

The photographer wants to project an image of being the best available creative. They want to be seen as the solution to the problems and challenges that clients have.


What I’ve Learned So Far: Ten; Listen to Your Gut


… it knows what the heck is going on. That place deep inside you where you just know something is not right. Listen to that feeling. It is right more than it is wrong.

Now I know that your head will be arguing with you the whole time. There is a reason for that is ego, romance, “passion”, a fondness for gazing at one’s own navel… the list is too long to imagine. But all of those things make it difficult for that ‘gut feeling’ to get through. And it is the one that is the most important.

And perhaps your initial gut instinct is wrong. Fine, by listening to it you can make better choices, investigate the situation and come to a more rational conclusion.

For instance…

I often see posts by people who have gotten an email that reads something like; “I have seen your work online and it is perfect for us for our project. We have not been able to find a photographer that we like as much as you and we need you to do this for us…”


Because we know how difficult it is to find the ‘rare photographer’ out there in the world.

And when the email comes from somewhere in LA or New York, it of course makes everything perfectly clear. There are no photographers in LA that can shoot ‘the project’ like you can. This is true even though you have never met the ‘clients’, they do not know anything about you, you live 2400 miles away, and no one has even mentioned what the damn project is. Nope – YOU and YOU ALONE are perfect for this ‘project’. It says so on the email.

Your gut says… “WTF” and your ego says “Wow, this major corporation/agency thinks I am better than all those LA photographers. Yeah! Sucks to be them!” A good thing to do is to ask your FB friends how to proceed now that you have been anointed into world class at-least-better-than-them-LA-fools status. They will offer loads of good ideas on how to land this big fish client.

But your gut says “wait – this doesn’t make any sense. All I have is a Model Mayhem account with 11 hand-bra shots of girls in stripper heels posing on railroad tracks with caution tape wrapped around them and there are certainly better photographers out there in LA who have done this ‘project’ work before…”

Yes… that is absolutely true – however your head is all wrapped in the stars. And your ego.

Now. Listen. To. Your. Gut.


What I’ve Learned So Far: Nine; Loyalty Should Be a Brand Attribute


I am a pretty strict believer in loyalty. I live it and I demand it. Not in harsh, ‘kingly’ sort of way, but more of a gentle ‘I am way too busy for your call’ way.

I can list loyalty as one of my strong traits. I may sometimes be loyal to a fault. I have always felt it was something that was valuable not only to me, but to those around me.

Loyalty to my friends, coworkers, vendors, and clients is a powerful part of my personal brand.

Expecting that loyalty to be returned is not something I can expect, but it is something I do recognize as being very important to me.

What is loyalty?

To me it means I can trust those around me to be considerate when they discuss me and my business to others. It means lying and gossiping about me is limited to the good stuff. No, I’m not kidding about this. I do not gossip about my friends, although I may be candid about situations that we have mutually agreed on whether agreeable or not. Telling someone that my bud Dave doesn’t like the ‘snapshot’ aesthetic which I do enjoy is not the same as telling some dark and potentially damaging bit of knowledge I may know about him. Arguing over aesthetics in photography is fun, and it is open for all.

Those things that are private are easily known. If you know something about someone and have a question as to whether you should share it, you already have your answer. No. You should not.

Loyalty to my clients means billing correctly and on time. It means plugging them at every opportunity. It means arranging a meeting between them and another client who may be a perfect fit for their product or service.

And it means I do the best I can at every single thing I do with them.

Loyalty means honesty too. You cannot be loyal to someone and lie to them at the same time. Not. Possible.

I find that loyalty begets loyalty in most cases. The people around me are those who recognize this attribute as being something that is important to them. And they expect the loyalty they give to me to be returned.

It’s a win-win deal for both sides, and it brings great rewards. Both in business and in our personal lives.


What I’ve Learned So Far: Eight; Life – Through a Lens…


… is different – depending on what lens you choose. Choose wisely.

One of the joys of photography is being able to use a different lens for a different perspective. Something very far away can be brought ‘closer’ by a long (telephoto) lens. We can add depth to a flat scene with a shorter (wide) lens.

Interesting though that the scene itself doesn’t change. Only our ‘perspective’ of it does. The scene is a reality that exists whether we are photographing it or not, and all we can do with it is choose our POV.

Kinda like life.

A very talented photographer who is just starting out recently noted that he may be a failure after spending a year and not making any money at it. That was his lens of the moment.

For the last few years he has spent a ton of money on getting the best equipment that he could afford – without being extravagant or a gearhead – and working at his craft with great commitment and passion. Hell, I wish I could shoot as often as he does.

But work had not found him, and he was feeling the pinch of that telephoto lens. That’s the one that reaches out and magnifies the small things on the horizon making them look quite large to the viewer. Large and formidable.

In reality they are hardly noticed when standing there without the camera and scanning the scene ahead for a possible composition. We choose the telephoto to reach out, grab that small, insignificant element and by doing so elevate it to the “hero” of the photograph. The isolation of the subject removes much of the context, so it is without a relationship to that which is around it.

Kinda like life.

In life we put those telephotos on our minds and reach out to find the small things, the little incongruous parcels of our life and we magnify them to ‘fill the frame’. What was a single incident is magnified into ‘the way it is” in our minds. What was small and perhaps inconsequential becomes elaborately framed and presented as THE star of our focus.

Now if we stayed in that telephoto mode, most of our lives would be filled with small, tiny fractions of our life enhanced by magnification into massive failures, huge challenges and a resignation to defeat.

Hey… let’s not do that shit, OK!


What I’ve Learned So Far: Seven; Gear Envy Sucks



Gear envy takes two major forms;

1. “I can’t do what I want with this crummy gear.”

2. “I can’t believe that guy/gal has such great equipment when their work sucks so bad.”

Actually envying someone by what their gear collection is – “I so wish I was him, I would be so awesome with that gear” – is more a sign of needing some professional help. Please see someone straight away.

So let’s look at number one first, the thought that you cannot shoot with your current crummy gear.

I have absolutely no sympathy for you at all. Crummy gear is better than NO gear, and it is probably better than a lot of photographers who are smoking you butt daily. Why? Because they are shooting instead of worrying that their edges are too soft if the image was blown up to the side of a house, or that awful purple fringe that no one can see anyway, or how there is a chromatic aberration when the lens is pointed at a 36 – 46 degree angle to the sun in the afternoon on alternating Tuesdays!

Give it a rest. You can make great shots on an entry level camera. You can make great shots on P&S cameras if you know how to make a good photograph. And understand the nature of the tools. And have spent anytime actually MAKING images instead of talking about them incessantly.

Think about this:

  1. If you cannot take a good photograph with an entry level camera and a kit lens, what makes you think your work will be better with a shiny new D760D-X NiKanon?
  2. If your pictures suck with what you have, they will most likely suck with a new camera, but now have the added fun of sucking after spending a boat load of cash.
  3. Your results may vary. Listening to some photograph blather on about how the new camera from  —- simply sucks the suck out of suck means only that he/she lives in a bubble somewhere since there are thousands of photographers doing amazing work with every kind of camera on the face of the earth.
  4. Perhaps it isn’t your camera, maybe you suck at making photographs.
  5. If your camera is not working ‘correctly’, it could be “user error”… just sayin’.
  6. Bigger file sizes means bigger file sizes. That’s it.
  7. Focus is not a substitute for connecting with the viewer. (Neither is pixel counts or dynamic range, but we don’t want to get too crazy.)
  8. Yes, yes… that guru on all the awesome YouTubes shoots with some terribly expensive gear, and his pictures are awesomer than yours. Here is something to think about – give them your camera and watch them make the same awesomer shots.
  9. Camera manufacturers pay extraordinarily big money to make you think that their new wizbang will turn your pathetic throw aways into gallery ready pix. You let that crap take hold and you will never have enough gear… ever.

Worrying about gear is a form of resistance. It’s an excuse. I ‘need’ this or I ‘need’ that, and without this or that I am in no shape to make a photograph. The gear won’t let me.


What I’ve Learned So Far: Six; Self Sabotage and the New Photographer


(This is an ongoing series that I am writing for the month of December, 2014. After nearly 40 years in this business, I have learned a couple of things. I am sharing that knowledge here.)

What is “self-sabotage”?

It is the premature destruction of a talented photographer… and it comes from within.

It starts when we accept the judgement of one person as the gospel truth of our work. Usually that voice is one of negativity. We can have a huge bunch of people who tell us they like what we do, a cadre of clients who continue to support us, and yet one lone voice can carry so much weight.

When we let it.

I taught for a while at a photography school in Phoenix after my celebrated return from LA – (LOL, more on that later). It was part of a modeling school and we had a very good facility with students from all over the southwest.

One day the director called me to discuss a great idea she had about doing a show of the students work. It would be like an opening and there would be food and drink and making merry.

She also mentioned that she wanted to get one of the local photographers to come in and ‘judge’ the work. I was sort of mixed about that since this was student work and it would take a judge who knew what the parameters were to be able to do the work justice. When she told me who she was going to invite… well, that sort of took a lot of the fun out of it.

Egos can be a problem in this business. They can blind one to all that is outside their orb of ‘kissassedness’ and provide a faux quality of relevance where none really exists. This photographer had that… trait.

This may sound braggadocios, but it is the honest truth. We had a hell of a school and we had some simply astounding photographers. Some of these guys are still shooting and kicking ass all over the country. The show ended up with 38 prints and all of them were stunning. The instructors and some of the local photographers came in to help hang the show and were simply blown away at the quality of the work.