PLEASE Make This Guy Famous

Ramona, California.

This guy needs to be sued into oblivion. Full on sued into poverty.

UPDATE:

“Police were quick to take action and have now identified and arrested 52 year old Mark Gordon as the driver of the vehicle. As well as being charged with misdemeanour battery and vandalism, Gordon is facing a felony charge of Assault with a Deadly Weapon.

More at DIY Photography.

Let’s Uncheck Boxes That Kill Our Creativity

Let's Uncheck The Boxes That Kill Our Creativity

Sooner Rather Than Later

Let’s Uncheck Boxes That Kill Our Creativity

I recently listened to a speaker talk about unchecking the boxes he had that put an artificial hold on his career, and how that had helped him in his pursuit of sports excellence.

I realized how many boxes we photographers have checked that keep us from reaching our peak creativity as well. Perhaps it is human habit that makes us take inventory of all the things that we don’t have, or can’t possibly get, or “need” in order to succeed.

I wonder why we don’t take the same type of assessment on what we have, what we can accomplish, and why we should create more? Lots more.

But that assessment is for another time, for now I want to focus on the boxes we already have checked in our minds – and uncheck a bunch of them.

The “I Am Too Old” checkbox.
No, you’re not. You have checked that box because so many others in society have checked it and we are all expected to follow suit. Starting a business is not age related, nor is being creative, ethical, or smart with money. In fact, a bit of age gives you advantages over being youthful.

For one, you recognize the value of time. You know it goes by quickly, and you take advantage of every moment. Young people have their own advantages to starting a business, and one is they have not checked this box.

Time is an asset and a motivator. I will turn 67 somewhere near Lake Louise in British Columbia on a motorcycle heading to Alaska. I am also starting another business. I know how time works, and I know how precious it is, and I know I am not going to waste any of it with pre-conceived notions of failure. Far too many people have told me that they think I am crazy to do this at “my age”. I think I am crazy not to do it. Asset. Motivator.

Gary Vaynerchuk on “Age” – Watch.
Gary Vaynerchuk on “Turning 50” – Watch.

The “I Don’t Have the Right Gear” checkbox.
This affects photographers more than some other businesses, but I hear it all the time as well.

The “photographic community” has decided that there is a level of gear you MUST have in order to take a professional photograph. But in the world of clients, that simply isn’t so. (Yes, we have heard of the NY AD’s insisting on Hasselblad and Broncolor… but that is an anomaly, not a rule.) I don’t think it is possible to buy a camera that cannot make professional level images for most, and I mean MOST clients.

I shot for major clients with a Rebel and a 5D. I know a photographer selling fine art prints and he shot for years on a 40D. Photographer Jens Lennartsson travels super light, with only one small camera, and great assignments. An entry level camera and “kit lens” can make extraordinary photographs with a good photographer at the controls. The key is knowing what you can do, and focusing on clients who are more interested in the work than the gear. And that is MOST of them.

Petapixel: My Camera Gear Sucks
Petapixle: Which Pro Camera Do You Really Need to Shoot Like a Pro?

The “It’s The Economy” checkbox.
You see – here’s the thing. It’s always the economy. It is either hot or cold, heating up or cooling down. And businesses keep opening no matter what. We are led to believe that there is a ‘right time’ to start a business, and we better wait for it.

And we will wait and wait and wait. There is never going to be a ‘right time’ to start a business in photography. I can save you that waiting.

But there are strategies, models, and systems that make it easier, more accessible, and definitely within reach. We are not victims of the world, we are participants in it – and participants can aggressively create their own paths.

We start by making sure we know all about the business we are starting, pay attention to finances, create multiple channels of income, and forge new and exciting alliances as often as we can.

We participate. We engage. We follow through with actions designed to keep us participating.

A Photo Editor: The Personal Project. (Keep scrolling…)
Forbes: Why Now is a Good Time to Start a Business
Entrepreneur: 7 Myths About Starting a Business That I Used to Believe

Recommended Reading:
Choose Yourself by James Altucher
The Hundred Dollar Startup by Chris Guillebeau
Crush It by Gary Vaynerchuk
What to Do When it’s Your Turn (and it’s Always Your Turn) by Seth Godin

There are more checkboxes for sure, but these are the most common three I see being checked before they are thought through. Let’s uncheck them, and get moving on the creative life we deserve.

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We started the next session of Find Photo Clients Now on Saturday, June 11. I still have a few openings if you are interested. The summer is a great time to focus on getting your system up, and building your list. This is the enrollment page for more information. Join us for a great class, and get your photography business moving.


Header image courtesy Unsplash

2016 P52 Roadtrip Book: FREE PDF

2015 PROJECT 52 ROAD TRIP BOOK

PDF FREE FOR READERS OF LIGHTING ESSENTIALS

Every year we go on a roadtrip and all of the Project 52 members can come along. It is not a workshop, although we do photography nearly all the time. There is no charge for it, members simply pay their own way and their portion of van rentals. We spend a week in Northern Arizona and Southern Utah, and we have a blast.

Here is the book of this year’s trip in PDF form. All images are copyright by the photographers who took them, but you are welcome to download the book and enjoy the imagery.

PROJECT 52 ROAD TRIP 2016

Overheard: Keith Taylor, Photographer, Atlanta

Keith Taylor, Photographer, Atlanta:

“You must learn to be content with where you are & what you have, yet still push yourself. Otherwise, you will destroy yourself – mentally – by comparing yourself to where somebody else is at. What somebody else is doing doesn’t matter so much. What matters is what you’re doing with what you have to work with at any given time.”

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PHOTO BY KEITH TAYLOR

I noticed this guy as I walked past him on Peachtree Street. He was looking through the viewfinder of his camera at something or another. Once past him I looked through my viewfinder at him and sharply said, “Hey!”

 

He looked up at me & I took this shot. Then, I walked over, introduced myself, and explained that I liked capturing random people & sharing a little about who they are as well as any words of advice they had for the viewers of their photo. This is what I got from him:

 

His name is Seth, and he is originally from Americus, GA. He moved to Atlanta one year ago to pursue his dream of becoming a full-time photographer – something he has been working on now for seven years.

 

I asked him to share some advice with the viewers of this photo and he said (in the context of pursuing photography professionally): “The key is patience. Don’t get in a hurry. It’s all about becoming a better version of yourself. You’ve got to learn to enjoy where you’re at while you’re there.”

 

He then apologized to me because he felt what he had just said was “incoherent.” I suppose it could be to some people – but it wasn’t to me at all and I told him so. As a photographer myself, I knew all to well what he was talking about…

 

Commercial photography does require patience – copious amounts of it. There are very few overnight successes in this field. It requires what seems like a never-ending effort on your part – for years – before you start seeing some of it really pay off. You’ve got to stay in the game during the times you don’t feel like playing anymore.

 

You’re forced to become a better version of yourself, because you’re constantly having to learn, adapt, & humble yourself.

 

You must learn to be content with where you are & what you have, yet still push yourself. Otherwise, you will destroy yourself – mentally – by comparing yourself to where somebody else is at. What somebody else is doing doesn’t matter so much. What matters is what you’re doing with what you have to work with at any given time.

 

So Seth – thanks for reminding me of what I need to be doing – and possibly even some other creative spirit out there that’s feeling like giving up as they read this.

Noticed on Keith’s FB page today.

Visit Keith Taylor Photography.