I have loved teaching these mini classes and studying some of the great modern portrait photographers. I believe much can be learned when one immerses themselves into the work and looks deeply into the work and styles of those masters of the medium.
The students have raved about the classes all year, and it is kinda sad to retire them for a while. Of course if you were a student, you still have access to the course materials and all of the videos we created (over 72 hours of video classes and reviews).
I have no plans on when I will do this class again, but I will have a self guided class for those who want to learn on their own. If you are interested let me know by email.
To all of the photographers who have taken this class a big THANK YOU. Your work was an inspiration to each other and me as well.
Exceptional effort will realize exceptional results.
(NOTE: The last Portrait 102 class will be winding up in two weeks. I will be putting it away as well.)
Tuesday nights image review was a blast. So many good portraits that I have to share them with you all today. These portraits were influenced by the photographer Albert Watson who we studied for the week previous.
Anybody seen a forest around here… I can’t see it with all those trees.
Sometimes the Nonsense We Tell Ourselves Can Make Us Crazy.
Today, I have a challenge for you all. Not one that I make lightly. And one that comes from a deep and abiding point of wanting you to be successful. Really successful.
It has to do with barriers. Barriers to better imagery. Barriers to better clients. Barrier to a more lucrative and exciting business.
Barriers that we set our selves because we are very comfortable in where we are. And that includes being comfortable when where we are sucks. That is how we humans are wired. Staying in the status quo is far easier, and far more comfortable than breaking out of the bubble an confronting change.
We work hard to not change anything. Even if we want to change, there is a fear that holds us in a stable place without challenging the edges because fear says we will meet great harm if we do.
And in most cases this is pure bullhonky… (yeah, I heard that somewhere…)
We have built those barriers with our belief systems, and those belief systems are so often built on a base of fear instead of a base of knowledge.
Have you ever heard a photographer say “I can’t charge that much, my clients can’t afford it”? I have. Nearly everyday it is sputtered out on some forum somewhere on the net.
It is such a self defeating thing to say. And it will make success for that photographer come much slower.
Let’s take this statement apart like an old Chevy motor and find out why the sucker don’t run good.
If you are trying to sell something to someone who cannot afford it, that makes you kind of a smarmy kind of saleswacko, right? I mean, what kind of evil SOB tries to sell stuff to people they KNOW cannot afford it. Now this may not run in the front part of your conscious brain, but believe me it is in the subconscious.So you are already setting up failure because to succeed in selling something to someone who cannot afford it makes you a slimeball.
The assumption that you know what they can afford is also sort of a silly idea. You don’t know what they can afford or not afford. Just because you cannot afford it, doesn’t make it unaffordable to your neighbor or client. You may THINK they cannot afford it, but really you are saying “I don’t think my stuff is worth what I am asking for it – and no one else does either.”Maybe it isn’t – but that is for another discussion.
Pre-disqualification is simply fear stopping you from finding out what other people think of the value of your work. Perhaps you are right, and they do not value your work at a rate that you want to charge. OK… fine. We would at least know that, and could work toward a specific challenge to fix it and raise the value in your customers view.
This sort of negative talk has no upside. It has no value other than to further convince you that there is no reason for you to expect to be successful because you make stuff no one wants to pay for.
Now ask yourself if that sounds like a business that is going to succeed?
I don’t think so either.
Fact is, there are people who can afford your work. There are clients that WANT to afford your work. There are clients that would work with you if you doubled your rates before they would work with you now, because they want the BEST photography and they know that is not cheap or free.
How about the excuses/reasons we have for not marketing our work? From the feeling that it doesn’t matter anyway (see above), to ‘why bother, the business is dying anyway”, to a fear that if you do market, you will have to deliver something and that would mean moving from your comfort zone of doing nothing and bitching about it.
These are fear walls that keep us focused inward – unable to move to the next place and feeling that it is both a blessing and a curse. After all, if you never get a gig, you will never screw up a gig, and that makes you feel safe.
Success will put you in the spotlight and you will have to perform… to spec. That can be scary, but we know what to do to never be in that position, right?
We keep on doing what doesn’t work. And we keep on filling our heads with non-truth, fear based excuses and reasons why we can’t.
Man that word sucks the suck out of suck… “can’t”.
It is a word that means “throwing in the towel.” It is quitting before you even try, and admitting to the world that you are incapable of doing something you may very well have never tried.
It is also a lie. In many cases you surely CAN do what you need to do… you have chosen NOT to do it. A choice, not a disability.
Look… change is hard. Really hard.
But it is necessary. It is life. It is the very fabric of our world. Change brings innovation, new ways of seeing things, and possibilities that may seem endless… unless you ‘can’t’.
I think you can. I think you can be successful. I think we can all be successful. Damn the economy. Damn the restrictive governmental regulations. Damn what our parents and siblings and the people we work with say.
They may be right when they say they ‘can’t’ but we have to stop letting them make us think WE can’t.
We just have to change things up. Make new ways our ways. Develop strong ties to growing in ways we have not thought about before.
We do things differently than we have been doing them. We CAN make changes, of course we can. We CAN find clients who want our work – hell, other photographers find people who want their work. We can too.
We stop saying we can’t. We stop not marketing (our current method) and begin marketing. We stop telling ourselves that they cannot afford us, and look for clients that can appreciate the value. We stop sitting on our asses and playing on Facebook and get out there and make more pictures…. OK, that last one was for me… but you get the picture.
And here is the challenge.
What negative lines are you repeating to yourself that may not actually be true?
Is it that you are not ready?
Could it be that you are not good enough, and don’t want anyone else to find out?
Is it that no one would like your work, so why bother trying to show it to anyone?
Is it because your gear is not as good as that guy with the really awesome blog says it should be?
Is it because someone on Flickr said you were terrible with composition (although eleventyhundred others think you do just fine)?
I know there is a negative phrase you are repeating time and time again. Tell us what it is… and tell us how you will fix it.
This will be year 5 of Project 52. It has matured and seen many alumni start businesses going from weekend warrior to full time shooter. P52 has helped many more photographers find their creative voice and look at the world in a different way. It has formed lifelong bonds of friendship between photographers for whom geography is simply a challenge, but not a barrier.
To tell you the truth, I was happy as hell how it had turned out and five years is a while. I thought that the class that ends in August would be the last one and I would move on to other things.
But it kept calling me back. I knew it was good, and I wanted to make it better. I wanted to make it THE best place for emerging commercial photographers online. And I wanted to make it into a class that people could take on their own time. So a little over a month ago I sat with my wife and discussed it… the time commitment, the evenings at the computer… and we decided that since I love doing it so much – and felt it needed one last go – I decided to do it again.
One last time. (My wife thinks that I will do it again because I do love doing it, but that is definitely not the plan at this point.)
This time I am using a member management tool (www.memberful.com) and Stripe to take the payments. Really looking slick and very happy with the way it is going.
Look…if you are thinking about becoming a professional commercial photographer, or adding commercial work to your consumer business, this class is for YOU. You can see how it works at www.2015Project52Pros.com and find out a lot more about how it can work for you.
There is a lot of chatter on the interwebs designed to take your dreams away from you and stuff them in a dufflebag with bricks, but that is horse doo. There are professional photographers working out there. Building businesses in areas that you would normally think too small for the “guru super-stars” and you may be right. But then I never wanted to be a guru superstar, do you?
I want to work in photography, making images for clients that love me and pay me and provide a good life with time to pursue my other photographic interests. Shooting a garage opener catalog pays enough to spend a week in Alaska AND pay my bills… hey, that works for me!
If that sounds like it may work for you too, and you are ready to do something that could easily be the hardest thing you have ever done, then take a look at this course. At this writing there are only 22 spots left and they will be gone soon. Ii was over half filled on pre-register alone.
Go to this page to get links to current and former Project 52 alums.
If you want to contact me with any P52 questions, use this form. Thanks.
Oh… and if you want to just get out there and register for the most intensive, real world based photographic training available on the internet, go here and make the commitment. To your photography and your future.
Meet Eric Muetterties, a working photographer in the East Bay area of San Francisco.
I met Eric 4 years ago at a workshop in North Carolina, and we shared a plane coming home. His attention to detail and love for the medium made me think he could actually do this crazy business. Adding that he really understood business made it all come together.
Eric started out wanting to shoot people, but has ended up as a studio still life / product photographer. Working mostly with direct customers, he has built an exceptionally strong client list and shoots 4-5 days a week in his Dublin studio.
Eric is still a relatively new shooter, but doing very well in a competitive market. I attribute that to his skills as both a photographer and a business person.
Eric feels he owes his success to an acronym he calls COPS.
Consistency | Opportunity | Persistence | Stamina
You will hear him discuss it on the video. I think that is a very solid set of traits for anyone considering this business, or any self employed business that you can think of.
This free workshop will help you build a more powerful portfolio, develop a clear idea of what types of clients you should be concentrating on, and where to find them in your area. A "system" approach that is working for hundreds of commercial photographers currently.