Project 52 is in its second year, and we added a PRO group. This group is focused on getting up to speed on the business, portfolio, website and marketing focus needed to go professional. Whether that professional is full time, part time or just for the fun of getting to be as good as possible, the assignments are sometimes difficult.
We have lost 30% of the membership since we launched. That makes me kinda sad, but – it is what it is.
This is NOT a ‘go and shoot chicks in hot bikinis’ group, nor is it a ‘oh, that’s so pretty…’ group. We are working on small business plans, client lists, client research and putting together a portfolio that works. A PORTFOLIO that WORKS!
That means concept, subject matter, and execution of the highest level.
And then to have someone to show it to, price it accordingly, KNOW when to go down the rights road, or how to use it as a bargaining chip. There is so much more to being a professional photographer than shooting.
It is an attitude, a process and a general outlook on what you do.
Anyway – let’s take a look at some of the work that our PRO group did for this week.
This was a most incredible assignment over at Project 52.
Based on a single layout, supplied to the photographers, they had to complete a faux assignment from an ad agency that was representing a Pharmaceutical Company. The point of the ad was to show how a new pill could allow oldsters to feel like they were younger. The product addresses an eating disorder, so the focus was on having “lunch”. There were few creative directions; the photographers could look at the assignment from a contemporary perspective, shooting older folks behaving more like they were young, or in a nostalgic way showing how much fun it was to have lunch when they were younger.
The work was simply amazing.
I want to share their work with you here. It is really exceptional. The images are linked to the photographer’s Flickr page. If you like the work, let them know by clicking and leaving a comment.
Vintage Design Smith
And that’s a fact, Jack!
Over at Project 52 (www.project52.org) we did an assignment on Desserts. The job was to make a dessert shot so inviting that it fairly SCREAMED chocolate (or at least DESSERT).
We had a lot of submissions.
Here are twenty that caught my eye… and believe me, I could have done 3 times 20, there are that many good ones there. Here is the link to the Flickr page where the images are. Take a look at the incredible work that the students are doing.
Let’s take a look:
Michele’s lovely Chocolate Dessert shot!
(Our cover shot is by Bret Doss.)
More after the jump:
Last evening critique for Project 52, 2011 Edition.
Tonite was a special night. It was a year ago that we had our first meeting and what a year it has been. Some who started with us left for reasons of life and love. A few just evaporated into the ethos… and that was a bit sad.
But a good group stayed with it till the end. They are the ones that kicked the apathy in the ass and moved hell and earth to be in front of their screens to talk about photographs. Every Wednesday night. To listen to critiques and to be challenged to do it again and make it better.
Jump on over and see what the guys and gals brought in as their favorite shots of the year.
Dan Fenwick brought the pie.
Meet Greg Kindred.
“I found project 52 January 3, 2011 as I read about the project I knew immediately that I would participate. As the assignments were given out I was challenged right away with photographing a stranger. Pros shoot strangers every day, but in my experience, the strangers usually come to the photographer, this was the other way for me. I’m not shy, but that assignment really tested my metal. The first month or six weeks I was wondering if the critiques were going to be enough to help me grow as a photographer, then one after another cries for tougher critiques, started appearing in the threads. Don was more than willing, and I gained a wealth of knowledge by tuning in and listening to the feedback on each of the entries.
Working full time and shooting some of the location assignments proved another test. I needed to insert these assignments into an already busy schedule. Not unlike real life. Some weeks I was out of town and had to miss assignments. I wondered if that would hurt my standing in the group, nope, it wasn’t a big deal. The assignments were all over the place— products, people, pets, liquids, even shooting to a layout, and specifics crops on the shot. Have I mentioned I love this project?
The group had all sorts of photographers and they came with all sorts of experience. None of that mattered to Don. We have had shots lit with Profotos and flashlights, from speed lights to desk lamps, whatever folks had on hand that would help them complete the assignment. I gained a big respect for all of those solutions. I’m lucky to have all the gear I need, but to see photographers presenting images lit in ways that never occurred to me was eye opening.
Don also links to other working photographers websites so we are being constantly exposed to different styles world-wide. Seeing the kinds of images that people are making a living with is a real education.”
More from greg and a look at his work after the jump.
Assignment Three is a simple still life shot.
“First – there is a difference between product shots and still life. Product shots show, well, products – tech or cooking utensils or cameras. A still life can be made up of items that are not for sale, but instead are used to project an idea, thought, or feeling.
Still life can be an exploration of color and contrast and texture and light… always light. It is a quiet, reflective kind of photography that lets you work a shot over and over – without a whining or tiring subject.”
NOTE: this is the free edition of Project 52.
Assignment Three: Simple Still Life