Vintage Clothing Expo, Malmo by Flora Cusi

Vintage Clothing Expo, Malmo by Flora Cusi

Vintagemässan i Malmö, 25th of May 2013

http://vintagemalmo.se
photographer: Flora Cusi
floramc@floramc.se

Project: I decided to visit the vintage expo in Malmö for my event project. My main interests are colors and patterns and less documenting the presence of people, although I did not exclude this second part. I just used part of the expo, like the catwalk to put the two things together. I made an effort to photograph the whole exposition but I had several problems with people as many were not willing to be photographed.

Difficulties: the main difficulty was to control the light. It was extremely bad lights almost everywhere, and a cloudy dark day not letting in a lot from the big windows.
Another problem was the lack of glamour. I expected something more styled and pompous, and surely there were a lot of inspired pin-ups walking around. But the whole presentation was quite shabby and I had to work on my own to isolate my subjects and make them look good.
Also, the quality was really varied. Some clothes were coming from Hollywood and had a real style, others were of the worst quality. It was hard to vary, much harder than I expected.

Intentions: I am not quite the person who document facts. I use photoshop and I reorganize my pictures. I don’t aim to become a press photographer or work with documentary. I suppose part of my pictures would still fit on a fashion magazine, but I don’t mind letting photoshop being quite evident in my work.

Creating unity was a challenge and I was not out to show clothes and clothes, although that was the main thing out. I wanted to catch a bit of variety and I suppose I managed, but I had to sort out a lot as as said they really were showing things in a real shabby way.

Thanks Flora… very interesting project.

Flora is a Project 52 PRO member and lives in Sweden.

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Tour of California Bicycle Race: Adam Bendig

Tour of California Bicycle Race: Adam Bendig

Project 52 PROS is a group of highly motivated photographers who are spending a year with me working on their books, their marketing tools, marketing plans and becoming more familiar with shooting like a professional.

Adam Bendig is one of our pros,, and this is the project he took on earlier this year. I asked each participant to develop a project and some verbiage that could be used to give the images context.

Adam chose the Tour of California Bicycle Race and these are his words and images.

FROM ADAM:

For the past two years I’ve attended the Tour of California bicycle race, and decided that this year was the time to make the leap, and cover the entire race from start to finish. 16 teams from around the world (China, Netherlands, Luxembourg, Australia, Belgium, Denmark, Germany and a number of domestically based teams) descend upon the state of California, and for the first time traveled South to North this year. Cycling has long been a passion for me, starting with BMX as a wee lad, to mountain biking and road cycling as a young adult. Because of this, I feel that my cycling centric work is improved. I know the little things to look for, and the little things that are interesting to someone with an interest in the sport.

2013-05-14-ATOC_St3_Santa_Clarita-365---Version-3Earlier this year, I made the decision to fly to Louisville to cover the World Championships of cyclocross rather then purchase an awesome new photo-gear backpack. That paid off with some incredible imagery, and a few good connections for the future. So with this experience fresh in my mind, I set off on a road trip with grand intentions. I couch surfed when possible, but that’s one of the major takeaways from this. Because of the scale of this event, which took me over 1600 miles and more then 25 stops, I’ve learned how important it can be to stay near the event. Getting a hotel room rather then couch surfing would have saved me a couple of hundred miles, and a few hours behind the wheel. But, that’s why it’s important to get out and tackle these jobs that you want to be paid for well before you start getting paid for them. You’ve really got to find out what all goes into it. In addition to the crazy commuting, I also discovered just how much extra time it takes at the end of the day to put coverage together, but I’ll get to that later.

2013-05-13-ATOC_st2_Palm_Springs-1535I’m fortunate to have a friend with a lifestyle website that’s happy to publish my work (agentlemansword.com), and because of that I was able to turn my coverage of World’s into a media credential at this race. In addition to an air conditioned room with ice cold water at some of the beginning stages, I was able to meet Press Officers for a few of the teams, which began opening up the coverage that I really wanted out of this. I was invited to go slightly behind the scenes with a world class professional road racing team, telling the story of the people that make everything happen and allow the riders to do just what they need to do, ride. And win. This is the stuff that’s interesting to me. What happens on the race course, you can see live on the Tour Tracker app and after the race on a ton of other websites, but I want to see, and show, what goes on just off course. Unfortunately however, there are a bunch of other photographers that want to do the same.

The key for me was getting past my fear of speaking to someone, explaining what I was doing and what I wanted to cover, and then the doors opened. I was welcomed behind the caution tape. In a nice discussion with the contact after my coverage was published, he pointed out that was made exceptional work stand out over others, was the attention to details. Not just photographing the details, but captions explaining what’s going on. Including names. Telling the story in more then just pictures. A lot of photographers, a majority I’d say, are more comfortable behind the camera. I’m definitely one of those, and would use the camera as a way to experience something without having to be involved myself. It’s a crutch for sure, but breaking through that has made my work improve tremendously.

2013-05-13-ATOC_st2_Palm_Springs-1527Waking up with the sunrise and driving 70 miles to catch some bike riders walking out of an RV and hopping on a bike, then driving 80 more miles through two lane desert and then mountain roads to shoot a peloton passing by faster then you can react to, and then another 70 miles to a sweltering desert wasteland in triple digit heat for the finish, THEN driving home, that’s a lot of work. Now, sit down and import a few hundred photos, tag them, rate them, process the best. Now write a few hundred words about what happened in the race. Now, plan the next day. Figure out where you’ll start, what time you’ve got to leave, where you’ll be able to pick up the race while they’re riding, and try to get a little bit of sleep…it’s one of the best weeks I’ve ever had. It’d better be if that’s what I want to do on the regular! It was definitely more involved then I expected though. I didn’t get to bed before midnight once the entire week, and the day that I was going to be able to sleep in ’til 9, I automatically woke up at sunrise. Hard work, but the more I prepared myself for each day, the more I put myself out there to meet the people that can give me access, the more it paid off.

2013-05-14-ATOC_St3_Santa_Clarita-508This may just be a once a year race, but now I have a powerful set of images to turn into an ebook, to show magazines, sponsors and local teams. They say that the body of a bike racer changes after they’ve completed one of the three week Grand Tours. That the non stop punishment does something to the body, making them a better rider. This may have just been one week, and I had the luxury of pressing a gas pedal instead of turning a pedal over and over, but the experience of working from the road, meeting deadlines and having to create beautiful images in random conditions, it’s made me a better photographer and helped to prepare me for what’s to come. Just like the thousands of miles the racers will ride in the off-season, this is practice, and now I’ve met some of the people that I’ll soon be working for.

Adam Bendig
adambendigphotography.com

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Project 52 PRO’s: Summer to Summer

Project 52 PRO’s: Summer to Summer

We are starting a new class for Project 52 PRO – Summer to Summer…

And at this point we have 5 openings left. You can sign up or get more information at the Project 52 site.

I thought I may share these images with you. A recent assignment from the current Project 52 PROS. The assignment was to shoot something to fit this catalog page. The page was furnished, along with information on the products we were needing. As you can see, the photographers stepped up pretty well.

This is not the usual “shoot something pretty” online photo class. We give you real world assignments, and expect only the highest quality images be submitted for our weekly critiques.

Some of these photographers had never shot to a layout before, nor had ever been given a ‘brief’ for shooting a photograph to specific requirements before Project 52.

It is hard to break into this business, and many of the old ‘mentored through assisting’ paths are not easily available. Project 52 tries to fill a bit of that gap by working with assignments that are similar to the type of work a commercial photographer may get in the course of a year.

We are also mixing in a lot of business information… again this is reality based client work, and not silly marketing tactics.

We shoot people, product, location, catalog, still life, food and more. A taste of it all with real world learning in each assignment.

If you are interested in this sort of continuous learning, check out the Project 52 page – and remember that we have a free version as well.

Images from a recent assignment at Project 52 PRO. The layout was furnished in a layered PSD, and the photographers had to choose from a small selection of subject genres.

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A “Sign of the Times” – Project 52 Pros

A “Sign of the Times” – Project 52 Pros

The assignment was a brochure cover image for a brochure titled “Sign of the Times”… the P52 PROS hit it out of the park.

Project 52 PRO is a group of photographers devoted to becoming the best they can be, while working in a real-world assignment venue. We keep the assignments ‘real world’ with everything from concept shoots to layouts with exacting dimensions. Food, portrait, still life, architecture, beauty and product are all covered.

Photographers are given two weeks to complete the assignment, and the work is critiqued in a live Webinar (video recorded for future viewing) as well as a forum where ideas and inspirations are found daily.

There is a business preparation part of the Project 52 group as well. Photographers will have a working understanding of bidding, finding clients, marketing and portfolio preparation.

We will be starting a new group very soon. If you are interested, sign up for the newsletter on the right column. “In The Frame” is a weekly newsletter sent each Sunday. We keep the subjects fun and vibrant and always focused on the serious photographer.

Now for the eye candy… great job, P52 PROS.

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One Layout: Many Versions

One Layout: Many Versions

Man these Project 52 PROS are really dialing it in. And that is making it more fun than a guy should have.

The assignment was to shoot to this layout (furnished in PSD layers) and make sure it worked. I wanted them to put the images into the layout and show us what they came up with.

This time I am not going to choose a sample, I am going to share all the images this assignment garnered – because they did such a great job on it.

Our cover photo is by Cincinnati photographer Tom Siebert.

(more…)

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Photographs of Strangers by P52 PRO Group

Photographs of Strangers by P52 PRO Group

This was the first assignment completed by the Project 52 PRO’s. Photographing strangers can be a very delicate and scary idea for a lot of people. The fear of rejection or having the subject be angry stops most from ever attempting photographing people they do not know.

I wanted to get a very uncomfortable assignment right up front. Let’s get over some fears and find our work in the best circumstances.

Knowing how difficult this assignment would be made it perfect for working through the tough issues to follow. To their credit, all the pros made it through the assignment just fine. No broken bones, no irate subjects and very few flying bullets.

All in all it was quite a success.

This is a random sampling of some of the best from the assignment:

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