Second Guessing the Art Director… Don’t Do It

Second Guessing the Art Director… Don’t Do It

There are two parts. 1. Don’t shoot images you think art directors or clients WANT to see because you will be wrong more often than right. There is no aesthetic that everyone wants to see. So be authentically you and shoot the images the way you want to shoot...
How To Find Your Style (Video)

How To Find Your Style (Video)

How to Find Your Style in Photography. We find it looking back at our output, not ahead at someone else’s. Imitate. Assimilate. Innovate. – Clark Terry It is not what you shoot, it is how you shoot what you shoot. Most of us start out shooting everything that...
The Top 10% Club and the $10,000 Gig

The Top 10% Club and the $10,000 Gig

I discuss the 10% rule. It’s easy to get to 50% in your art. Then it gets progressively harder. Breaking into the 80% is hard, and many photographers work to stay in that group hoping to push into the 90% group. The ninety percent group… Hard to do. Going...
Planning for a Portrait: What Gear Do I Bring

Planning for a Portrait: What Gear Do I Bring

Gear List: I would say that there are three levels of shooting, and unless I know ABSOLUTELY what I am walking into, I take it all. That said: Level one. Quick, on location shoot. 2 booms, C-stands 4 additional stands Tripod Two medium and one large Octabox Umbrella...