This is a fun assignment.
An art director needs a cover shot for an industrial trade magazine.
Whichever industry you choose – but it is industrial. Mechanical… build stuff!
The gig can be one of three approaches.
This shot would be a worker, holding something in their hands or working with their hands. We have background included… and it must be lit. Whether you use natural light or bring your own, the background cannot be ignored. Art director would prefer lighting from the right, as that is somewhat a custom of their magazine.
Tools, dies, saws… whatever you choose for this shot, there must be patina, a sense of them being used. Heavy lifting stuff. Real hard working tools. Gardening and light housework tools are not included.
Big trucks, skip loaders, construction site. If you go this way, remember to bring lights. This is a cover shot and it MUST be dramatic. Absolutely dramatic. Use your strobe to light something up, light paint in something to be featured. Take off the ‘snapshot’ hat and put on the “OMG, I can’t believe you shot this” hat.
The shot is vertical. I have included a layout for those who wish to go that way. Use of the layout is OPTIONAL.
Room for Masthead (magazine name)
PSD for those who want to put your work in a layout (optional). INDUSTRY.psd
Use Google to find what is out there… and you may be disappointed that so much bad photography exists in the construction arena.
Or… you may be very excited that so much bad photography exists in construction and find a niche that needs to be filled… ya know?
Research is GOOD.
CHESS as a Business Strategy
We read about chess masters. There are movies made about chess and those who play. An esoteric, and definitively challenging game of wits and skill.
Your assignment this week comes from a business magazine (Forbes, The Economist, or similar) for an image that will accompany their article on company acquisitions being similar to a game of chess.
The headline is “One Move Ahead May Not Be Enough” and your illustration must use something of the game of chess in it to give the headline some context.
It could be a piece, or a board, or the capture of the King, or a whole lot of other things – right?
How about a giant chessboard with people in business suits as the chess pieces? Or a chessboard with briefcases on the squares? C’mon, there are a lot of ideas when you get into the world of chess.
The image must be in color, and it must be portrait orientation. The client has also mentioned the magazine would not mind a unique post production process if you have one in mind that could boost the illustrative feel of the image.
What ideas does this give you for your shot? Can you see it in your head?
Use your sketch book or journal to put down ideas and suggestive terms to get your creativity in gear.
And try not to lose your rook… just sayin’… 😉
OK… time to shine.
This must be a photograph in which the subject inhabits about 25% of the image.
There is not much specifics to this assignment. After the difficult magazine assignment shoot, it is time to relax and make something fun.
Here is a Google page of environmental portraits.
Your call, your shot… just one thing. You must make this one rock. If it is natural light, it has to be amazing natural light. If you light it, LIGHT it.
However, BEFORE YOU SHOOT, I do want you to research and find an environmental portraitist that you really like.
Look at the portraitists you like and make notes:
Why is the shot done on a location, in an environment?
What does the environment add to our understanding of the subject?
Or does the environment stand in contrast to the subject?
How does the photographer choose to frame the subject in the environment?
Brian Harkin Interview
On OK article.
A few tips.
Just remember that the subject should be just a part of the environment… 25-35%, not filling the frame. And the environment must say something about the subject, and their relationship to it.
Oh, and make it killer…
“THE INCREDIBLE EDIBLE EGG”
Yeah… it is a popular headline, but that is what the client wants.
The Design Company is located out of your area, but wants you to shoot this because you have been consistently marketing to them with great work.
A local restaurant supply shop wants to produce a series of posters for their clients. This is a proof of concept shot for the designer to present at a presentation. You are getting $600 bucks for this, and if the client buys the concept, you will then shoot 9 more shots for $1400 each.
This is what the designer has told you they want;
- Clean, bright background.
- Colors should be muted and not detract from the ‘hero’ of the shot – egg(s)
- Surface should be clean, NOT a textured, or wooden type surface.
- Egg(s) should be prominently displayed in the image.
Layout is included: incredible-egg.psd
The text at the bottom has to be allowed for. What will you put there? Nothing in the image should impede the readability of the text. Busy backgrounds
Nothing in the image should impede the readability of the text. Busy backgrounds, or areas that are too light may cause the reversed (white) text to be difficult to read. Your job as a photographer is to be aware of this so your art director doesn’t pull their hair out having to ‘fix’ the image.
Images for Review: