This was an interesting week.
An old friend and colleague reached out to renew a friendship and to discuss some epiphanies she had recently experienced.
Lunch was near my studio and it was with a bit of trepidation that I had agreed. While I think the world of this person, I also know that our working together can be fraught with frustration and no small measure of much needed patience.
I suck at patience, and life is too short to continually haggle with people. It simply is. We can be like water and oil at times… she with a close eye for microscopic detail, and with a heavy background in corporate people management, me with a ‘big picture’ approach, and eschewing nearly every corporate culture meme there is.
Lunch was always fun with her though… terrifically smart, very focused and with a zest for finding out everything about everything, she can match wits with most.
I was not expecting her exuberance to have faded in the last two years, and I was correct. But now there was something a bit different going on. She had found her voice, her ‘thing’ so to speak. That part of her that had made her so frustrating before was now morphed into a sureness and solidly focused professional.
“You were right,” she said almost at the beginning. “All the things you said I needed to do, were what exactly what I needed to do. I just wasn’t ready to commit to myself. I must have driven you crazy, huh?”
I smiled and brushed off the driving me crazy, although that nail was punched right on.
I had encouraged her to find her voice, find the thing that would make her, and her fledgling business, more unique and reflect more of her authentic person. Write like she speaks, be as personable on the page as she was in person. In short, be herself and stop trying to be what others thought she should be.
I am so proud of her now, that all of those frustrations are simply no worth thinking about. She has gone from a corporate ‘manager’ to someone who is confidently managing herself… and a whole slew of private clients that have been attracted to her systematic, well thought, and successful approach to her business.
We have set up a few projects together, and one of them involves an idea to share with you all.
One of the things we must remember is that what we package is sometimes not as interesting as HOW we package it.
Some of us older guys will remember the ads in magazines for the ability to “see through walls”… yes, this device would allow you to actually see through walls and doors. Like magic.
It was the little thing we put on our doors to see who is on the other side. He had purchased a warehouse full of them, and selling ‘door peepers’ just didn’t have the punch that “See Through Walls” did. He became a multi-millionaire.
Social Media, Personal Branding Photography is our package. And as of today, we have at least 5 shoots on the books for February. At a very decent rate for sure. (For sure I have mentioned it before… we have now been able to put a tighter ‘brand’ on it.)
What is included:
2 headshots: one ‘natural’ and one ‘professional’.
A full length shot to be used for purposes where that would make sense.
Two half length shots, and something with a strong environmental feel.
Facebook header – need interesting wide shot.
A Twitter background – tall shot for left hand side of twitter page.
An About.me page.
A YouTube header.
A shot for their “About Me” web page.
Web Header images for their site.
We are taking a full day for the photography, providing styling and hair/mu where appropriate. Most images to be shot on location, with only two images in the studio.
Well researched up front, I will know what dimensions their social media images must be, so I can shoot to “layout” so to speak.
All of the scheduled clients are entrepreneurs and business people who are discovering their social media impact and want their brand to be consistent across platforms.
And while shooting photographs of someone is not new, knowing exactly how they will be used and shooting for the disparate formats that they need them for is somewhat refreshing. No more cropping out or filling in areas on haphazard iPhone shots… we shoot FOR their social media and website presentation.
A professional and creatively presented, cohesive set of images.
A win for our customers and a win for us.
Just thought you would be interested… take it and run with it in your town if you are so inclined.