Finding Commercial Photography Clients: Part Three; Getting Personal

(NOTE)
If you are just coming into this series, I highly suggest you start at Part One, and then do Part Two before starting Part Three. Links for all of them are inside the protected area, and you can access them easily.

So far we have been working on our portfolios, making them reflect both our vision, and the needs of clients that would hire us. And we have begun building out our channels lists so we know where to go looking for those clients we want to work with.

Channels are the big picture look, and now we have to look at the more granular ‘gatekeepers’ and ‘middle entities’ that give us access to the assignment photography we want to do.

In this presentation we will examine the channels list and break it down into the specific clients and companies that we need to access. In this video I will show you how the different entities work, and what you should know as you begin to pursue commercial photography assignments.

Subscribers to “In The Frame” have gotten this information already. Please subscribe to get access to this video, and the next two. They are full of information you can use right now to help build a strong client list. “In The Frame” comes out each Sunday, and we never spam you. We focus on the business and art of commercial photography. And please et me know if this series is helpful to you.

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Finding Commercial Photography Clients: Part Two

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“How do I find clients?”

One of the most asked questions I get when chatting with photographers is where can they find clients.

It is one of the questions I ask when reviewing a portfolio; “OK, these are nice shots. Who do you know who will pay you for this kind of work?”

Too often I get a sort of lost expression and some mumbling. Occasionally someone will answer with a couple of ideas – but usually what I call the “Low Hanging Fruit” of possible clients; magazines.

Well, there is much more to commercial photography than working for “magazines” and we need to identify those areas who will purchase our work so we can move toward getting them to do just that.

In this video, I discuss the discovery of “Channels” – vertical markets that help you identify the types of businesses that would be able to use the kind of work that you do.

“Discovering Channels” is part two of our “Finding and Keeping Commercial Photography Clients” program. Part One is on the blog and open to all. The entire series is free and open for subscribers to “In The Frame”.

This step by step program will help you build a solid client list, and help you keep them while you build your business. Many of my Project 52 members have been successful working this program.

Subscribers to “In The Frame” have gotten this information already. Please subscribe to get access to this video, and the next three. They are full of information you can use right now to help build a strong client list. “In The Frame” comes out each Sunday, and we never spam you. We focus on the business and art of commercial photography. And please et me know if this series is helpful to you.

Subscribe To "In The Frame"

Every Sunday a new relevent newsletter on the art and business of commercial photography.

You have Successfully Subscribed!

This video is over 45 minutes long and includes a case study to help you build a strong channel list.

 

Finding Commercial Photography Clients: Pt. One – Portfolio


 

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Build a Solid Client List

Finding and Keeping Commercial Photography Clients

NOTE: This is a course for emerging commercial photographers. The methods we discuss may be of interest to consumer photographers as well, but are highly focused on the commercial part of our industry. Thank you.

This is part one of a five part free course on finding and keeping commercial photography clients. It is an introduction to a far more robust course that will be offered July 1. There is no ‘selling’ in this video – or the next three, but in the last one I will show you how to sign up for the more detailed and comprehensive program. These videos are high in value and even if you do not sign up for the full course, you will find them extremely helpful.

To get the remaining 4 videos, please signup for “In the Frame”, my weekly dispatch. The classes will come to you one per week. You will find the sign up on the right hand column. Thank you for being interested, now let’s talk about your portfolio.

Inspired by Skrebneski

The first set of images from the 8 Week Portrait Class came in last evening and they are really good. The class takes a close look at 8 major portrait photographers by analyzing what they do, how they accomplished their imagery and what the thought process was behind the work.

The students then create a shot that was inspired by the photographer we studied. The goal for some is to replicate the style (to see if they can capture it) and for others it is to simply be inspired by the work and then create something within their own style that pays homage to the photographer.

We call it building the toolkit. The more ways you can think of to create an image, the more your creativity will take over. Creating your own personal style is the goal, learning from those who have great personal style is a method that works.

This first image set was inspired by the work of Skrebneski.

Enjoy.

Portrait Class Members Discuss the Workshop

“Imitate. Assimilate. Innovate.”

Clark Terry, Jazz trumpet genius.

This portrait class (and the companion 102 class) have been huge successes. The students are fired up and some are saying they are making the best images of their lives.

We look closely at the work of 8 major portrait photographers and study their way of working, lighting, posing, gestures, style and presentation. NOT in order to copy them, but in order to find the elements that ring true with our own experiences and aesthetics. To be ‘inspired by’ is the goal, and we all want to be inspired by the best.

Skrebneski, Karsh, Moon, Lindbergh, Ritts, Winters, Sieff, and Coupon are amazing photographers. Each brings something to the art of photography that can inspire us to push harder, light better, be more deliberate with our work.

Many of the students remark that their images coming straight out of camera are better and better. When we think deliberately about what we are doing, the quality of the work cannot help but get better.

We currently are enrolling for a class that starts May 19th, 2015. Get more information here. These are limited engagement classes.

Photographers on the broadcast:
Barbara Brady-Smith
Catherine Vibert
Irene Liebler
Virginia Smith
Jay Chatzkel
Bob Earle
Ron Velasquez
Marianne Cherry
Hiram Chee

24 Frames In May

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Begins today.

It’s a non-contest, and just for fun.

Not many rules, but a few guidelines:

  1. This is for film cameras only.
  2. Black and White or Color is fine, and there are no restrictions on the type of film you shoot.
  3. Polaroid is OK.
  4. 4×5 or sheet film cameras are OK.
  5. Tintype / alternate process is OK.
  6. Images must be on a contact sheet as well as individually presented (Use Photoshop’s excellent “Contact Sheet” tool if you have had your film scanned.)
  7. Only one roll of 35mm film (or the first 24 frames of a roll of 36)
  8. Two rolls + for 6×7 120/220.
  9. No more than three exposures taken on any single day, no more than two of any single subject.
  10. Images must be presented in order of exposure.

Uploading instructions will be posted on May 31. Upload from June 1 to June 15.

If you are planning on being involved, let us all know in the comments.

Submissions will include:

  • Contact sheet
  • Camera format / brand
  • Lenses used
  • Film type and name
  • Lab used (with link please)
  • 24 individual frames ready for web at 1000 pixels on the long side.

Here is a link to last year’s submissions. I am hoping for triple the involvement this year.

Considering an option for a contest… thinking more about it and will announce before May if you can choose to be in the optional contest.

Need a film camera? Here is a list of my favorite film cameras. Let me know if you think I missed any amazing cameras. (Yeah, I gotta ad the Olympus OM-1 soon…)

I recommend this lab (FIND Labs), but you are welcome to use any lab you wish.

(photo courtesy death to the stock photo)

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