On Work Ethic – Nick Giron, Photographer

Photo by Nick Giron

Photo by Nick Giron

Drive through your town and look at the businesses YOU DON’T go into and figure out why they work without you.  Look at your business and ask why someone would want to come into yours. If you’re the only one that knows the answer to that it could be part of the problem.

I’ve grown up in family businesses we’ve built from the ground up.

Success is never immediate.

We owned a flower shop/tux shop/wedding chapel in L.A.. Massive square footage. Big lot. All ours. 4 rentals on an adjacent street, a cabin at a lake, and property at another lake.
It started by selling flowers out of a trunk of a Ford at a Shell stations parking lot.

Success is never immediate.

We lived in a single wide trailer behind the house we converted into a flower shop. The graphics on the delivery van were painted on by my father (He was artistically gifted. They DID look good, heh). No kitchen. We took out the wall for a walk in cooler. Christmas was a few gifts exchanged during a brief reprise. 4 A.M. trips downtown to get flowers. Friday night flurries of driving to other tux shops to fill rental orders with stock we were short on. Sweeping rice and dead birds (That’s why they don’t throw rice in CA anymore) Listening to my mom explain why our arrangements cost as much as they did and making sales.

THAT is family business.

Worked my first graveyard shift at 8 yrs old, taking out trash and taping wires and making bows during a busy June prom/wedding season. That’s what you have to be willing to do.

Success is never immediate.”

Nick Giron, Photographer, Modesto, CA

James Eisele, West Palm Beach FL Commercial Photographer


I met James Eisele down in West Palm Beach, FL when I did a workshop in that area. He showed a lot of talent and when I started the Project 52 course, he jumped in and became involved.

I have watched his work improve at a very high rate, and his studio in West Palm is busy a few times a week.

James Eisele Website
James on Instagram
James on LinkedIn

Images from James’ portfolio.

Interview with James Eisele.

Please Don’t Buy Stolen Gear


LensProToGo, a popular camera gear rental house and studio in Massachusetts was hit by the lowest of scum and had over a half million dollars of gear stolen.

This gear will undoubtedly be offered for sale in shady cesspools of slime (their homes) and on line at auction sites and other places gear is sold.



Make the seller show you the serial number, and check it out against this list of serial numbers from LensProToGo.

And if you need to rent something for a gig, give them a call.

Why I Have Decided to do Project 52 One More Time

This will be year 5 of Project 52. It has matured and seen many alumni start businesses going from weekend warrior to full time shooter. P52 has helped many more photographers find their creative voice and look at the world in a different way. It has formed lifelong bonds of friendship between photographers for whom geography is simply a challenge, but not a barrier.

To tell you the truth, I was happy as hell how it had turned out and five years is a while. I thought that the class that ends in August would be the last one and I would move on to other things.

But it kept calling me back. I knew it was good, and I wanted to make it better. I wanted to make it THE best place for emerging commercial photographers online. And I wanted to make it into a class that people could take on their own time. So a little over a month ago I sat with my wife and discussed it… the time commitment, the evenings at the computer… and we decided that since I love doing it so much – and felt it needed one last go – I decided to do it again.

One last time. (My wife thinks that I will do it again because I do love doing it, but that is definitely not the plan at this point.)

This time I am using a member management tool (www.memberful.com) and Stripe to take the payments. Really looking slick and very happy with the way it is going.

Look…if you are thinking about becoming a professional commercial photographer, or adding commercial work to your consumer business, this class is for YOU. You can see how it works at  www.2015Project52Pros.com and find out a lot more about how it can work for you.

There is a lot of chatter on the interwebs designed to take your dreams away from you and stuff them in a dufflebag with bricks, but that is horse doo. There are professional photographers working out there. Building businesses in areas that you would normally think too small for the “guru super-stars” and you may be right. But then I never wanted to be a guru superstar, do you?

I want to work in photography, making images for clients that love me and pay me and provide a good life with time to pursue my other photographic interests. Shooting a garage opener catalog pays enough to spend a week in Alaska AND pay my bills… hey, that works for me!

If that sounds like it may work for you too, and you are ready to do something that could easily be the hardest thing you have ever done, then take a look at this course. At this writing there are only 22 spots left and they will be gone soon. Ii was over half filled on pre-register alone.


Member’s Sites

Go to this page to get links to current and former Project 52 alums.


We can answer a lot of questions on this FAQ page.

How it Works

This page has some examples of real world assignments.

Want More Info?

If you want to contact me with any P52 questions, use this form. Thanks.

Oh… and if you want to just get out there and register for the most intensive, real world based photographic training available on the internet, go here and make the commitment. To your photography and your future.

Tucker Joenz, St, Augustine FL Commercial Photographer


Tucker Joenz was with Project 52 for a couple of years and in that time I watched him go from hobbyist to serious photographer. He works hard and creates wonderful pictures for his clients. Tucker also shoots self assigned personal projects that have garnered some attention.

He is making the jump from part time photographer and part time designer to full time photographer and I thought you may want to hear what he has to say. St. Augustine, FL is not a great market, but Tucker is finding his footing, and bringing in clients.

Tucker Joenz Website.
Tucker on Instagram.
Tucker Joenz Blog.

Images from his portfolio.

Interview with Tucker Joenz.



Eric Muetterties: East Bay Commercial Photographer


Meet Eric Muetterties, a working photographer in the East Bay area of San Francisco.

I met Eric 4 years ago at a workshop in North Carolina, and we shared a plane coming home. His attention to detail and love for the medium made me think he could actually do this crazy business. Adding that he really understood business made it all come together.

Eric started out wanting to shoot people, but has ended up as a studio still life / product photographer. Working mostly with direct customers, he has built an exceptionally strong client list and shoots 4-5 days a week in his Dublin studio.

Eric is still a relatively new shooter, but doing very well in a competitive market. I attribute that to his skills as both a photographer and a business person.

Eric feels he owes his success to an acronym he calls COPS.


Consistency | Opportunity | Persistence | Stamina

You will hear him discuss it on the video. I think that is a very solid set of traits for anyone considering this business, or any self employed business that you can think of.

Eric Muetterties Photography Website
Eric on Linked In

Some of Eric’s Images:

A video Interview with Eric Muetterties.

A big thanks to Eric for spending some time with us and sharing a lot about his work. Visit his site and drop him a note if you like what he does.

Eric reminded me that he would love to recommend this book for anyone considering becoming a photographer:

If you are interested in the “No Fear” last edition of Project 52, visit this page for more information. We will fill this group very quickly.