Meet John Covington, Photographer – Musician

JOHN COVINGTON: PHOTOGRAPHER

MEET JOHN COVINGTON

I had interviewed and had lunch with John early in June of 2016. We met at his studio which is built in his backyard in a wonderful little neighborhood full of trees and greenery. I have been aware of John for a few years, but this was the first time we sat down to have some conversation. Lunch was at Tokyo Express, and their California rolls are just as I remembered them.

John is a busy photographer these days. He was in the middle of a product shoot for one of his clients and waiting for info on a shoot. He showed me his classic Cadillac, new Victory bike, and a real find – one of his old Steed bikes that he purchased for his girlfriend. Now that is cool.

John’s bio quickly:
Studied industrial design and Art Center.
Began designing restaurants.
He also plays drums professionally in his off restaurant design times.
His love of motorcycles led him to build custom bikes, designing the framework and the brand.
His need of better photographs of his bikes led him to photography.
His love of photography is what he is following now.

He started full-time photography in 2007, right in the middle of the financial meltdown. This was one of the worst times for starting a small business, and a ‘terrible time’ for photographers. Just ask all the photographers that lived through that time and expected to be able to do this business without working at it. Everyone will tell you it was a horrible time to start a photography business.

BUT…

John knew how to work. He had built businesses from the ground up, and he knew it took ambition, commitment, careful planning and a strong work ethic. He just made it happen.

He built a studio in his backyard in 2009, and clients love coming to him for his no-nonsense approach to making the shots, doing them right, and getting them delivered. From automotive, to motorcycles, to portraiture and tabletop, John stays true to his style, and elegant use of light.

John’s studio:

John doesn’t usually work with ad agencies. He prefers direct client work, and has an impressive list of clients locally, regionally and nationally that he works for. The studio is busy with a couple of studio shoots a week, and he does location work as well.

John is not a ‘bargain budget’ photographer and gets commission rates commensurate with any photographer in the southwest. He has developed his own, exceptional list of customers, and watched that list grow year after year.

Even during the financial crisis.
Even during the ‘terrible times’ for photographers.
Even through the downturn in advertising.

You see, John Covington has a plan.

His plan is simple. Find clients, service clients, get paid, and bring the client back for more.

So while we read blogs and FB posts about how terrible this business is, and how nobody is making money, and oh whoa is us, John is out doing his thing, shooting for clients, playing drums in his own recording studio, and riding his new Victory custom motorcycle when he has a little down time.

John has a very small social media presence, a small circle of FB friends, and does all of his contacts the old-fashioned way… with a plan. (His plan and my system are a perfect fit, so another glimpse of how it really works.)

Stop listening to the negativity, begin investing in your own future – and for goodness sake when someone starts whining about how terrible everything is, remember John. And know that he isn’t listening to that crap.

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John’s Photography Website
John’s Drumming Website
Steed Motorcycles

Thanks John, keep doing what you’re doing, man.

Oh… and a little something to play us out…

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BOUNDLESS

John’s book boundless is still for sale. I have a copy and to say it is unique is a total understatement. The book is bound with a supercool finish, and the design of the book both from an aesthetic and product definition is incredible.

BOUNDLESS LIMITED FIRST EDITION
50 numbered units, large vertical format (11″ X 17″) handsome coffee-table book with numbered certificate of authenticity signed by the artist, including 50 deluxe framable prints. More info on the book and a link for purchase here.

2016 P52 Roadtrip Book: FREE PDF

2015 PROJECT 52 ROAD TRIP BOOK

PDF FREE FOR READERS OF LIGHTING ESSENTIALS

Every year we go on a roadtrip and all of the Project 52 members can come along. It is not a workshop, although we do photography nearly all the time. There is no charge for it, members simply pay their own way and their portion of van rentals. We spend a week in Northern Arizona and Southern Utah, and we have a blast.

Here is the book of this year’s trip in PDF form. All images are copyright by the photographers who took them, but you are welcome to download the book and enjoy the imagery.

PROJECT 52 ROAD TRIP 2016

The Art of Still Life: June 2016 Edition

The Art of Still Life: June 2016 Edition

PROJECT-52-2016Examples from the Still Life Class here at Lighting Essentials.

Finished photos and the BTS shots of the lighting used.

(cover image by Carla McMahon)

A big shout out to the students for such wonderful work. And the BTS shots.

Photographer: Doris Rudd

Photographer: Lavanya Reddy

Photographer: Rachael Switalski

Photographer: Paul Brousseau

Photographer: Katherine Gooding

Photographer: Helen Svensson

Photographer: Barbara Schweighauser

The Porto Photography Experience

The Porto Photography Experience

From Anna at the Porto Photography Experience:

“As photographers living in Porto, Portugal, we feel privileged: the UNESCO World Heritage area backdrops to shoot in, the kind of sights all photographers dream of; amazing food; great weather for most of the year; gorgeous models we love to work with – all of this at our fingertips.

 

Late last year, we had a lightbulb moment – why not share this with like-minded people?

 

After months of excited preparations (which you’ve probably read about in our monthly “Behind the Scenes”), we asked a group of sensational photographers whose work we have admired for years if they would like to join us to test our idea – much to our delight, they said yes!”

Read the whole thing… and start planning for the next Porto Photography Experience. I will be going next time for sure.

(IMAGE BY CARMEN BLIKE)

Is Snapchat a New Story Telling Medium?

“Snapchat brings the reader into the story. Each viewer becomes a part of the assignment. They are my travel companions,” Stanmeyer tells TIME. “When millions of readers pick up the magazine each month, they only see 12 to 15 photographs. But so much more takes place while creating these deeply layered stories; moments of success, failure, problem-solving, excitement, boredom, hope, terrible hotels, to camping under the stars, eating tins of meat and instant noodles.” And, through Snapchat, National Geographic’s followers saw it all.”

John Stanmeyer, Photographer National Geographic in Time Magazine

Overheard: Keith Taylor, Photographer, Atlanta

Keith Taylor, Photographer, Atlanta:

“You must learn to be content with where you are & what you have, yet still push yourself. Otherwise, you will destroy yourself – mentally – by comparing yourself to where somebody else is at. What somebody else is doing doesn’t matter so much. What matters is what you’re doing with what you have to work with at any given time.”

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PHOTO BY KEITH TAYLOR

I noticed this guy as I walked past him on Peachtree Street. He was looking through the viewfinder of his camera at something or another. Once past him I looked through my viewfinder at him and sharply said, “Hey!”

 

He looked up at me & I took this shot. Then, I walked over, introduced myself, and explained that I liked capturing random people & sharing a little about who they are as well as any words of advice they had for the viewers of their photo. This is what I got from him:

 

His name is Seth, and he is originally from Americus, GA. He moved to Atlanta one year ago to pursue his dream of becoming a full-time photographer – something he has been working on now for seven years.

 

I asked him to share some advice with the viewers of this photo and he said (in the context of pursuing photography professionally): “The key is patience. Don’t get in a hurry. It’s all about becoming a better version of yourself. You’ve got to learn to enjoy where you’re at while you’re there.”

 

He then apologized to me because he felt what he had just said was “incoherent.” I suppose it could be to some people – but it wasn’t to me at all and I told him so. As a photographer myself, I knew all to well what he was talking about…

 

Commercial photography does require patience – copious amounts of it. There are very few overnight successes in this field. It requires what seems like a never-ending effort on your part – for years – before you start seeing some of it really pay off. You’ve got to stay in the game during the times you don’t feel like playing anymore.

 

You’re forced to become a better version of yourself, because you’re constantly having to learn, adapt, & humble yourself.

 

You must learn to be content with where you are & what you have, yet still push yourself. Otherwise, you will destroy yourself – mentally – by comparing yourself to where somebody else is at. What somebody else is doing doesn’t matter so much. What matters is what you’re doing with what you have to work with at any given time.

 

So Seth – thanks for reminding me of what I need to be doing – and possibly even some other creative spirit out there that’s feeling like giving up as they read this.

Noticed on Keith’s FB page today.

Visit Keith Taylor Photography.