“On March 18, 2014 Amazon Technologies, Inc. (an operating subsidiary of Amazon.com, Inc.) obtained a United States Patent (8,676,045) for a “Studio Arrangement” and a “method of capturing images and/or video.”
ibook-store-widgetMany photographers will recognize this lighting set-up and method as being a very old, very common and very widely used lighting technique to photograph a subject against a white cyclorama background, where the subject is on a white base/platform, and the set is lit with multiple light sources pointed towards the background to overexpose (blow-out) the background and the base/platform, and with flags on either side of the subject to prevent overexposure of the subject. The method that Amazon has patented claims to “achieve a desired effect of a substantially seamless background.” You can find the patent here:”
… or a very very bad idea?
Trey Ratcliff (Lost in Customs) has always given his images away on the Non-Commercial Creative Commons License. What is new today is his link to grab ALL of his favorite 500 images for free and download them in full high res form.
This is the new paradigm of photography that wasn’t really around in the old days. There were professionals with very expensive and exotic gear and the rest of the world was happy with a point and shoot that took 2 rolls a year.
Now photography is ubiquitous. From cell phones to big DSLR’s more people are engaged than ever before.
This has created a new source for photographers to benefit from; the teaching of the amateur photographer who wants simply to be better at that activity.
When you think about it critically, it is just another source – a channel so to speak – of revenue. The vast majority of them do not wish to become ‘professionals’, they simply want to have fun, make cool imagery, and be a part of the rich heritage of photography.
Nothing wrong with that. Lots of people take piano lessons who do not have their eye on Carnegie Hall. Lots of people go to painting workshops to learn how to do their art without designs on the Met. Ballroom dancing, Yoga, creative writing, scrapbooking, running, Pilates…. the list is pretty long.
These people want to be better at something and there are professionals out there to help them become better.
Trey’s always given his images as CC Non-Commercial, so they are not really seen as commercial anyway. His main revenue source is the amateur photographer who wants to make a ‘cool’ HDR shot on vacation. He has, to my knowledge, never pretended to be something he is not (and there are plenty of those folks who do out there) but has always maintained his amateur status as teacher and photographic vagabond. Actions/Presets/Ebooks/workshops.
Professional photographers will someday realize that the amateur and advanced amateur is as viable a market as corporations and ad agencies. And this new market carries no guilt or ‘wannabee’ status at all. It is a person wanting to know ‘how you do that’ so they can do it too.
Is that ‘pure photography’?
I am not sure I even know what ‘pure photography’ is these days… in fact: We must understand that what was once a “photographer” is now a different categorical definition. Where once non-photographers maybe shot a roll or two per year, they now shoot tens of thousands of images per year.
His market is a great swath of people who love making photographs that please them, and their own audience. We can sit on high and pass judgement, but that is sort of like telling me that nobody likes Rap music because it takes little to no musical ability.
True on what it takes, wrong on who likes it.
Photography is now a ‘participation’ hobby, with a possible nod to sports. It is no longer in the confines of the ‘professional’ with lots of exotic gear and expensive tools. It is open to the masses and they are eating it up with gusto.
Photography is no longer a narrow niche. It is no longer in the purview of the professional. It will NEVER go back. Never.
Trey (and others in that genre) are not interested in shooting for corporations or ad agencies or for magazines, he is of a newer breed of photographer who recognizes a market and fills that market with educational tools and intellectual property that it craves.
Where once we had two channels – professional photographers / the rest of the world – we now have dozens or more.
Professional photographic educators.
Semi-professional artists, semi-professional consumer photographers.
Serious amateurs who devote tens of thousands of dollars to participate.
Instagrammers and Hipstagrammers and the companies that print books.
Blurb, Artifact Uprising, MILK and more
Wedding pros / wedding amateurs…
Vigorous amateur participation that brings BILLIONS into the genre.
Why we continue to find fault with this new and widely diverse new model simply stumps me.
Pianists teach people who do not want to be professionals.
Guitar and drums and trumpet and french horn teachers do the same.
There are painting and poetry and creative writing workshops and education for people who do not want to be professional, just better at what they love.
Universities keep turning out people with sociology degrees, and early french literature degrees, and philosophy degrees (and hundred thousand dollar debt) to people who will never be able to make a living with that information.
Why is it wrong, or somehow devastating to some, that a guy like Trey comes along and says.. “Hey, I have a different approach. I don’t want to make money from my photographs, I want to teach and help and be compensated for that.”
As far as I know, he has never offered anyone the “Tips to a Six Figure Business” or the “Seven Secrets Every Photographer Should Know”… He has a loyal and fairly deep fan base that loves what he does and compensates him for doing it.
That his business model seems to worry so many “professionals” is far more troubling to me. We better learn to embrace the change or we will all be old farts sitting around bitching while the youngsters spin circles around our tired asses.
I have always loved sand. When I was a kid I would play in it, except when mum let the cat play in it first, and then it smelled sort of like my little brother, but… I digress.
Cameras are obsolete. We hear every day about this new gizmo and that new gizmo, and how iPhones and soccer moms are killing the industry. And – I have come to understand that they are correct.
Photography, as an industry is totally dead. No life at all left in it. The fact that billions of images are uploaded daily is testament to the fact that no one cares about images anymore.
But sand… sand is eternal. Sand is from the earth. Sand is organic. Sand will save the planet, which will someday get hit by a mighty meteor and explode, thus saving “Sanctumorius Two” in the Umbawumba Galaxy from a terrible fate.
Sorry, digressing again.
Sand is now my medium.
And not that gritty ol’ beach sand, nosirree, that sand is for amateurs and wannabe’s … I will use only fine, Italian sand. (They have sand in Italy… right? Right?)
I have moved beyond mere photography into a world where there are NO Craigslist competitors, soccer moms with sand, and the constant fear of being the most expensive. Hell, we all wanna be the cheapest, right?
Anyway. This is my fond farewell. I have decided to go bravely into this new world of sand painting with eyes wide open (well, you know, with goggles of course) and my off sand lighting and create some great ‘sandist’ work.
Depth of field? Screw it.
Focus? Screw it.
Inverse Square Law? I don’t even know what that is so screw it.
A dog (to keep the cats away)
And, since I am not using batteries, I am single handedly saving this wretched planet.
“No, I don’t [do assignments]. I stopped doing that, more or less, when I decided to become a teacher in 2002. Because of my workshops, I had to leave Cuba in 2006, which is ironic. I fund all my work thanks to the generosity of my students. This will be the third self-published book now. In exchange for their support, I usually give them two options. The first is to pre-acquire a limited edition of the book. I’ve done the same with ISLA. Of course some who could afford the limited edition of one book cannot any longer, but there’s a hardcore group of students that have bought all three limited editions of each book.
The economic situation is what it is, but these students can help me by buying these books at over $1000 each. That is the foundation of how I build a book. Even if they can’t buy the limited edition, their names will be a part of the thank you note at the end of the book. I think that by helping these students to take better pictures over all these years, I’ve developed all of these incredible friendships and I’ve also had the unique and amazing, priceless privilege of just concentrating on taking my own photographs over the last thirteen years.”
— Ernesto Bazan
The entire article is here. It is long, but full of insight.
“How has your art been received in your community? Do you have any detractors?”
“Oh, yeah. That comes up all the time. If you really, really commit to something, someone will hate you for it. And that’s ok. But the further you pursue your art, and the more you come to understand that it’s coming from who you are, the less that stuff gets to you. When you reach that point and put your work out there, and somebody hates it, what are your options? Are you gonna move forward or completely realign your work? Somebody will always be there to tell you they don’t like what you’re doing. To do work that pleases people is a constant investment in gauging trends and evaluating opinions and measuring yourself against them. If you align to what’s popular, and then in two years everyone hates it, you have to completely change who you are. But if you just figure out who you are and how you want to work, all you have to do is commit to that the rest of your life. People’s reactions might change, but you won’t have to. You’ll be doing something you care about, whether people like it or not.”