The subject was money. And the assignment was for a brochure cover for a financial services company. Layout was included, but optional. The important thing was to not be totally cliche’ about the image, and also not to succumb to a boring shot.
This is a most difficult shot to do, and the photographers had to master the technique as well as come up with the creative. I think they did very well.
The students of Project 52 just keep on rolling. Two of them just got their first pro gigs, and others have been able to expand into markets they hadn’t been in before. Very exciting times at P52.
The assignment was to illustrate a double truck (2 page spread) magazine story on the Origins of Halloween. Layout was furnished as a layered PSD file and the P52 students had to shoot TO that layout – reversed copy and all. The assignment was a great example of how photographers can take a single topic and make something totally different than other photographers. (NOTE: a few of our photographers are from areas in the world that do not celebrate Halloween. They chose something more in tune with their regions.)
In this assignment, the photographers had to jump through a few hoops. The previous week they had to submit a “Creative Direction” shoot showing at least two different approaches to doing the fictitious catalog.
Those approaches had to meet some criteria. First is that there are 200 similar items, and the art director wants the catalog (traditional paper and online) to be as consistent as possible. The second is that there is a limited budget, and while the money is pretty good for a two day shoot, it dwindles fast past that point. Shooting 100 items in a day, and having them all be matching takes some planning and a stylistic approach that will allow them to be shot quickly and efficiently. (NOTE: In the fictitious brief all items are similar in size.)
So the photographers have to show a creative direction that also makes it possible to do this catalog in two days, not a week.
The students did a bang up job of it as well. The creative direction shots were reviewed and we assigned that look. This is the finished catalog page in that creative style. The layout was delivered to them as a layered PSD and they could not change anything on it – just insert the photographs. Understanding how to work with a layout, and shooting to that layout is a very important part of commercial photography.
As we do every year, the meetup / party is scheduled for February 6-8 and the trip north is from February 8 – 15.
There are no creative or workshop fees attached. Only a per person share for van rentals, gas and a few consumables. We will have information on local hotels and booking info ASAP.
The weekend starts Friday with a trip to the Superstition Mountains, some incredible mountain vistas, lunch at Tortilla Flats and great comraderie. Saturday is spent in town at the studio.
If you are a current or past member of Project 52, you are welcome to attend. I will need to know if you are for sure coming by December 1, and will base all bookings on that number so late entries may be difficult to accommodate.
My friend Josh Ross and I got a chance to talk a bit about marketing and project life cycle of a product shoot. This was an invite only (Project 52 members) and you will hear some questions at the end of the webinar. This is NOT a flashy look at photographs webinar, it is a listen and learn webinar.