One of the most difficult parts of commercial photography is shooting to layout. A designer or art director has an approved layout, and your shot must work within the elements on the page. We see it a lot in catalog, advertising, collateral, and web oriented assignments.
For this particular assignment, the image had to be crafted to fit in the pre-approved design of the point of purchase (POP) display. Designed to go in hundreds of mom ‘n pop hardware stores and nurseries the goal of the shot is grab some attention and get the viewer to take a brochure. There would be three brochure racks hanging below the lower band and hide most of the image.
The assignment was given with a “napkin” layout. A very simple sketch similar to what we get from AD’s from time to time. Then the photographers got to download the layout – and shoot to that layout exactly. It is one of my favorite assignments because we get to see the same layout with different treatments.
Here you go:
(NOTE: If images appear cropped, please click to the post page for full image views.
The 8 Week Portrait Classes are now finished. I added a bonus photographer on for each of them (9 photographers per class) and this is the gallery of inspired images from the bonus photographer for the 8 Week II class, Mark Tucker. We look at the work of the photographer, study the lighting and posing and direction that is evident in the work and then create images that are inspired by that photographer. We do not copy or try to recreate, we use the work as inspiration, and Mark is an inspiration to us all.
The student gallery from this last assignment:
More amazing portraits from the last portrait group. Just so impressed with the hard work and growth that was the hallmark of all these classes. (more…)
Last week we saw a bunch of amazing portraits come in from the students in the 9 Week Portrait Class 102. (more…)